Publications

07 Oct 2008
First Look

First Look: October 7, 2008

overstretch ARK's organizational capacity and risk failing to maintain the highest quality of delivery? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309036 Allston: Brand vs.... View Details

Keywords: Martha Lagace

02 Sep 2014
First Look

First Look: September 2

individual organisation's approach to its marketplace, brand resources, and strategy may to varying degrees be brand oriented. This study suggests that View Details

Keywords: Sean Silverthorne

July 2008 (Revised February 2009)
Supplement

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details

Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa

17 Oct 2006
First Look

First Look: October 17, 2006

20,000 employees operating in 138 countries, Lenovo needed a global marketing and branding strategy to extend its global reach. This meant determining what Lenovo stood for and designing products that... View Details

Keywords: Sean Silverthorne

13 May 2014
First Look

First Look: May 13

eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details

Keywords: Sean Silverthorne

November 2008
Teaching Note

Crossing Borders: MTC's Journey through Africa (TN)

By: Tarun Khanna

Teaching Note for [708477]. View Details

Keywords: Growth and Development; Monopoly; Strategic Planning; Mergers and Acquisitions; Leadership; Cross-Cultural and Cross-Border Issues; Competition; Developing Countries and Economies; Brands and Branding; Culture; Telecommunications Industry; Kuwait; Africa

November 2015
Case

Wynton Marsalis & Jazz at Lincoln Center

By: Rohit Deshpandé

Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details

Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

growing share of the U.S. drug market. Traditional “small molecule” generics quickly erode the price and share of the branded product upon entry; however, only a few biosimilars have been approved in the U.S. since 2015, thereby largely... View Details

Keywords: Dina Gerdeman

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

Administration in the Strategy unit at Harvard Business School. “No one had relationships with the parliamentarians—he built his business in part around this opportunity.” “No one had relationships with the parliamentarians—he built his... View Details

Keywords: by Sean Silverthorne

07 Apr 2009
First Look

First Look: April 7, 2009

This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands. Purchase this note:... View Details

Keywords: Martha Lagace

July 2011
Teaching Note

Shanghai Diligence Law Firm (TN)

By: Robert G. Eccles and Penelope Rossano

Teaching Note for 409065. View Details

Keywords: Problems and Challenges; Opportunities; Brands and Branding; Competitive Strategy; Innovation and Invention; Compensation and Benefits; System; Talent and Talent Management; Legal Services Industry; Shanghai

19 Dec 2006
First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details

Keywords: Sean Silverthorne

June 2011
Background Note

It's a Social World

By: Stephen P. Bradley and Nancy Bartlett

Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details

Keywords: Customer Relationship Management; Brands and Branding; Marketing Strategy; Media; Service Operations; Sales; Opportunities; Corporate Strategy; Web

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

Harvard Business School 519-017 Tailor Brands: Artificial Intelligence-Driven Branding Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize View Details

Keywords: Dina Gerdeman

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your... View Details

Keywords: by Staff

15 May 2018
First Look

New Research and Ideas, May 15, 2018

They often functioned, as a result, as part of the problem, rather than part of the solution. In the more recent globalization era, the strategies of Western corporations have moved beyond the practices of the colonial past, but linkages... View Details

Keywords: Dina Gerdeman

02 Jul 2012
Research & Ideas

Why Good Deeds Invite Bad Publicity

really pay off when companies need that goodwill from the public? In a recent working paper, No News Is Good News: CSR Strategy and Newspaper Coverage of Negative Firm Events, Oberholzer-Gee set out to test the insurance hypothesis using... View Details

Keywords: by Michael Blanding; Energy

February 2008 (Revised September 2008)
Case

Indesit Company: Does Global Matter?

By: Joseph L. Bower

In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,... View Details

Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development; Business or Company Management; Brands and Branding; Markets; Problems and Challenges; Corporate Strategy; Consumer Products Industry