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  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

in press Academy of Management Annals Scaling: Organizing and Growth in Entrepreneurial Ventures By: DeSantola, Alicia, and Ranjay Gulati Abstract—Entrepreneurial ventures face unique challenges related to growth, particularly in the... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2009
  • First Look

First Look: September 22

experience high costs of capital that are only partly mitigated by the presence of venture capital, the evidence for high costs of R&D capital for large firms is mixed. Nevertheless, large established firms do appear to prefer internal funds for financing such... View Details
Keywords: Martha Lagace
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

Spring 2018 MIT Sloan Management Review The Store Is Dead—Long Live the Store By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—In this article, we pursue two interconnected themes: the expansion of online-first retailers... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt... View Details
Keywords: by Manda Salls
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand View Details
Keywords: Martha Lagace
  • 13 Sep 2011
  • First Look

First Look: September 13

(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

demonstrates the effectiveness (or lack thereof) of an intervention even without perfectly predicting a firm’s response still has enormous value for setting policy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55959 2019 The Oxford Handbook of... View Details
Keywords: Dina Gerdeman
  • January 2009 (Revised June 2010)
  • Case

Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

By: Ranjay Gulati
Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details
Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units
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  • 06 Mar 2012
  • First Look

First Look: March 6

century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

relationship that favored all parties. We discuss implications for research in the economics and management of MSPs. Specifically, we argue that the literature would benefit from work that endogenizes platform design and that considers... View Details
Keywords: Dina Gerdeman
  • 08 Nov 2016
  • First Look

November 8, 2016

of 1906 further assisted the management of product color in the food business by regulating and endorsing the industry's color control practices. By 1938, food dyes had achieved such widespread use, and had raised such public concern,... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

origins of the social psychology of creativity, trace its arc, and suggest directions for its future. Demand and Capacity Management in Air Transportation Authors:Cynthia Barnhart, Douglas S. Fearing, Amedeo Odoni, and Vikrant Vaze... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2013
  • First Look

First Look: October 29

complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread of global View Details
Keywords: Sean Silverthorne
  • Profile

Debora Lehrer

realization hit that if I wanted to advance my career in sports at a fairly steady pace, an MBA would be the best way to prepare for the management roles I had in mind. After deciding to get an advanced degree, the choice of HBS was a... View Details
Keywords: Entertainment / Media
  • 12 Jun 2012
  • First Look

First Look: June 12

management practices and the company's stockholders, who were more likely to hold stock for short periods of time compared to other stocks. Read the article: http://hbr.org/2012/06/short-termism-dont-blame-investors/ar/1 Leadership Is a... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2016
  • First Look

July 19, 2016

Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology... View Details
Keywords: Sean Silverthorne
  • Profile

Jeremy Andrus

now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to... View Details
Keywords: Entrepreneurship; Consumer Products; Entertainment / Media
  • 04 Sep 2019
  • News

Clicks and Mortar

has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade
  • 30 Apr 2001
  • Research & Ideas

Big Companies, Big Opportunities—Big Questions

Domingo, managing director of O&V Associates, said established Latin American companies face a situation in which their markets are no longer protected by national interests and suddenly face competition on all sides. Andres Obregon... View Details
Keywords: by Julie Jette
  • 21 Jun 2011
  • First Look

First Look: June 21

their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition through product positioning, their... View Details
Keywords: Sean Silverthorne