Publications

March 2007 (Revised March 2007)
Case

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry

04 Jan 2012
First Look

First Look: January 4

changing circumstances, both within and outside of the gaming context. Market Interest in Nonfinancial Information Authors:R. G. Eccles, Michael P. Krzus, and George Serafeim Publication:Journal of Applied Corporate Finance 23, no. 4... View Details

Keywords: Carmen Nobel

01 Mar 2013
News

Making Change

paper to the ground as quickly as we have. Designing and building modular shelters accommodating over 200 homeless people in Delhi and influencing the World Bank project to take into consideration housing design and safety when financing... View Details

Keywords: Margie Kelley; housing; gay rights; diabesity; disability; Construction of Buildings; Construction; Educational Services; Social Assistance; Health, Social Assistance; News, Library, Internet, and Other Services; Information; Real Estate

December 2022
Case

The Magic of Marks & Spencer Food

By: David E. Bell, Natalie Kindred and Damien McLoughlin

Keywords: Brands and Branding; Food; Consumer Behavior; Product Development; Competition; Price; Inflation and Deflation; Trends; Growth and Development; Strategy; Retail Industry; Consumer Products Industry; Food and Beverage Industry; United Kingdom

30 Aug 2012
News

Fundraiser makes the most of time at convention

Keywords: Executive, Legislative, and Other General Government Support; Government; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

Abstract—Antisocial behavior is often assumed to reflect aberrant risk processing. However, many of the most significant forms of antisocial behavior, including crime, reflect the outcomes of decisions made under conditions of ambiguity... View Details

Keywords: Sean Silverthorne

01 Jun 2022
News

June 2022 Alumni and Faculty Books

because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn’t the case. Entrepreneurship is... View Details

Keywords: Publishing Industries (except Internet); Information

25 Sep 2012
First Look

First Look: September 25

what does the term "big data" actually entail, and how will the insights it yields differ from what managers might generate from traditional analytics? Does Power Corrupt or Enable: Moral Identity, Power and Self-Serving View Details

Keywords: Sean Silverthorne

01 Apr 2008
First Look

First Look: April 1, 2008

behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their online grocer with the purchases the same customers make when... View Details

Keywords: Martha Lagace

17 Jul 2012
First Look

First Look: July 17

PublicationsPerspectives on the Social Psychology of Creativity Authors:Teresa M. Amabile and Julianna Pillemer Publication:Journal of Creative Behavior 46, no. 1 (2012) Abstract Scholars began serious study into the social psychology... View Details

Keywords: Sean Silverthorne

01 Mar 2018
News

‘We were just doing what needed to be done’

Jr., who later served as US Ambassador to Algeria and as dean of Hofstra University’s business school. DARDEN: Within the year he was joined by Stuart Taylor on the Marketing faculty and Charles Johnson on the Finance faculty. I don’t... View Details

19 Jul 2004
Research & Ideas

Why Innovations Sit on the Shelf

took root, DIS regained leadership in its market. "The process got things on the table quickly," Ludwig says. 3. Be Open And Inclusive Fundamental business innovations almost always require changing the worldview and the View Details

Keywords: by Michael Beer, Russell Eisenstat & Derek Schrader

July 2024 (Revised January 2025)
Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter

In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details

Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry