Attractions - Publications - Faculty & Research

04 Apr 2017
First Look

First Look at New Research, April 4

attract more customers, or should they enroll landlords in Alfred and reach consumers in that way? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316154-PDF-ENG Harvard Business School Case 317-063 Royal DSM: From Continuous... View Details

Keywords: Sean Silverthorne

December 2017
Case

International Institute of Tropical Agriculture

By: Jose B. Alvarez and Sarah Mehta

It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details

Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria

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12 Nov 2012
Research & Ideas

Pay Workers More So They Steal Less

pay." And third, firms offering relatively higher wages could attract more honest workers to start with. These arguments suggest that higher wages could produce or attract up-and-up employees who... View Details

Keywords: by Kim Girard; Retail

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Balancing Work & Life - Alumni

meal delivery, and more. Important note: Take care of your support team. Remember it may be cheaper – and more rewarding to all parties concerned – to offer attractive wages and benefits that to incur the switching costs of cycling... View Details

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

road, more easily accessible to inbound rather than outbound commuters who would more likely be thinking about what to buy for dinner. Foreign managers, transplanted from the UK, might not readily have these kinds of insights. And as a greenfield newcomer, Tesco would... View Details

Keywords: by Sean Silverthorne; Retail

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Teele Hall | About

help meet the need for teachers to serve expanding MBA enrollments. In addition, Teele presided over the School’s 50th anniversary celebration in 1958, which attracted more than 2,000 visitors, including then vice president Richard Nixon.... View Details

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Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015) - Recruiting

HBS alumni and collaborating with stakeholders as she attracts capital and grows a highly effective team. In her role as Partner and as a manager, Nneka now combines her love for solving challenging problems with the interpersonal skills... View Details

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details

Keywords: Margie Kelley

01 Jun 1999
News

Ikenna Okezie

and the Harvard Medical School. He plans to combine his two loves - medicine and entrepreneurship - in a way that will improve health care for all. Born in Nigeria, Okezie came to the United States at the age of two and was raised in Detroit. His View Details

Keywords: Judith A. Ross

05 Aug 2015
Research & Ideas

How Hormones Foretell Whether People Will Cheat

choices they make when it comes to something as important as cheating," Gino says. It's worth noting that some of the most deliberately stressful organizations tend to attract the most naturally forceful people. Based on the researchers'... View Details

Keywords: by Carmen Nobel

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

you're figuring things out." As SpinBrush continued to gain market share, Osher's little company began to attract the attention of big players in the market: P&G, Colgate, Johnson & Johnson, to name a few. Osher held... View Details

Keywords: by Dennis Fisher; Consumer Products

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

image of raw serenity it presented to the world; yet it took a concerted marketing effort that highlighted these elements in an attractive way to succeed. Prepare to invest money and time. Ten years ago, South Korea set out to remove the... View Details

Keywords: by Danielle Kost; Tourism

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to pay in a distinctive manner attract the very customers that... View Details

Keywords: by Danielle Kost

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

notice and take action, according to the research, published September in Organizational Behavior and Human Decision Processes. The study could provide an incentive of its own for businesses looking to attract and retain talent amid a... View Details

Keywords: by Scott Van Voorhis

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

brands that were disrupting the current landscape and had noticed a similar shift away from major beauty brands. The data showed that established beauty brands face loss of credibility, requiring them to think about partnerships with trusted sources and new ways of... View Details

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

not only generically more attractive in terms of the prosperity level they can support - the perspective taken by the traditional strategic industrial policy - but also are within reasonable reach for a country given its existing industry... View Details

Keywords: by Christian Ketels

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

immediate." “The fact that this car seemed to be targeted toward women was highly problematic for many in the brand community” In the eyes of Porsche brand community members, those headlines were designed to attract a feminine... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

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Judging Criteria - Alumni

addressable market for your product and service. Highlight growth and trends. Attractive business model: How do you plan to make money? Who pays you? What are your distribution channels? What is your gross margin? Is your business model... View Details

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Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

Steel began incorporating photographs into its annual reports. These reports were developing into effective PR vehicles that attracted current and potential investors and served as a reflection of the company vis à vis other companies.... View Details

Publications