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  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=52650 Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture By: Hisano, Ai Abstract—This working paper examines the... View Details
Keywords: Carmen Nobel
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low... View Details
Keywords: Martha Lagace
  • 12 Apr 2011
  • First Look

First Look: April 12

Case 111-071 Todovino sells Spanish wines through wine clubs and websites. Founder-CEO Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now... View Details
Keywords: Sean Silverthorne
  • 14 Jun 2016
  • First Look

June 14, 2016

https://cb.hbsp.harvard.edu/cbmp/product/116041-PDF-ENG Harvard Business School Case 715-442 Chateau Pontet-Canet This case discusses the situation of Chateau Pontet-Canet in early 2000. Alfred Tesseron was the director and son of the owner of Chateau Pontet-Canet, a... View Details
Keywords: Sean Silverthorne
  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making “old vine”... View Details
Keywords: Sean Silverthorne
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55409 Harvard Business School Case 119-023 Chateau Winery (A): Unsupervised Learning This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies... View Details
Keywords: Dina Gerdeman
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

purely symbolic effects can materialize when former employers are highly prominent because these hires increase the hiring organization's market visibility. Leveraging an idiosyncratic feature of wine markets (i.e., the variable time lag... View Details
Keywords: Sean Silverthorne
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

employees in anticipation of signaling benefits, which include the accrual of visibility and the projection of quality-based identities. We validate our perspective on publicizing affiliation information by analyzing how a sample of Australian View Details
Keywords: Martha Lagace
  • 03 Jan 2007
  • First Look

First Look: January 3, 2007

management team is wondering if it can take more control of distribution instead of leaving it to the Bordeaux wine merchants. Also, can the Chateau build marketing and sales capabilities on its own? Who is the target market, View Details
Keywords: Sean Silverthorne
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine—a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and details trends in the current... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

government to build Jeep Cherokees in China. Just over a decade later in 1996, leveraging contacts from his time in the automotive industry, he founded ASC Fine Wines with his son, Don Jr. Despite many challenges, from building a... View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

Purchase this case:http://cb.hbsp.harvard.edu/cb/product/111026-PDF-ENG Cork'd: Building a Social Network for Wine Lovers Peter A. ColesHarvard Business School Case 911-026 Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

Wines David E. Bell, Marcos Fava Neves, Luciano Thome e Castro, and Mary ShelmanHarvard Business School Case 509-003 ViniBrasil is a small wine venture in Brazil started by a top Portuguese View Details
Keywords: Martha Lagace
  • 01 Mar 2022
  • What Do You Think?

Is It Time for More Reverse Mentoring?

widening the generational gap in using cryptocurrency, buying and storing art and wine with nonfungible tokens, trading new kinds of securities on new internet investment sites offering new features, and thinking up new applications for... View Details
Keywords: by James Heskett
  • 25 Mar 2014
  • Research & Ideas

China’s Economic System has Difficult Road Overcoming its Political System

at all. In many cases, in fact, the state actually hurts innovation in order to benefit the Party. Take the case of Grace Vineyard, a private winery that makes the best wine in China. "And yet, it has to compete with state-owned... View Details
Keywords: by Michael Blanding
  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

Silicon Valley or the Napa wine country) that can lead to competitive advantage. Porter's Institute for Strategy and Competitiveness has just introduced a new database tool to help corporations and policy makers pinpoint these clusters,... View Details
Keywords: by Sean Silverthorne
  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

808-109 No abstract is available at this time. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808109 Moët Hennessy España Harvard Business School Case 408-108 Since being appointed CEO of Moët Hennessy España (MHE), the Spanish... View Details
Keywords: Martha Lagace
  • 24 Jul 2000
  • Research & Ideas

Linking the Globe: The Role of Media and Communications

time." "Today, people are used to getting information when they are doing something else. Today, deadlines are just what they say—they're dead. Old wine matures and gets better, but old news is just late. We're into real-time... View Details
Keywords: by Kenneth Liss; Information; Publishing; Journalism & News; Media & Broadcasting
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

resulting wine. This decision is further complicated by the fact that ripe Riesling grapes can be vinified in two ways, resulting in two different styles of wine. Their relative prices would depend on the uncertain preference of consumers two years later, when the... View Details
Keywords: Martha Lagace
  • 07 Aug 2006
  • Research & Ideas

Whatever Happened to Caveat Emptor?

tend to enjoy export success in product segments for which their domestic consumers favor high levels of quality. French wines succeed internationally because they enjoy domestic market regulations that promote demand for quality... View Details
Keywords: by Sean Silverthorne; Retail

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