web personalization - Publications - Faculty & Research

22 Jul 2019
Book

How to Be a Digital Platform Leader

reason to trust each other. Without trust, many transactions will never materialize. A crucial feature of any platform is enabling and creating a trust environment allowing independent parties to feel comfortable that they’re not putting their business, operation, or... View Details

Keywords: by Martha Lagace

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

fraud than other kinds of advertising. An advertiser might think: "Faking that a person paid money is very hard. You need a credit card, and if I'm getting the order, how bad can it be?" In fact, fraud is not impossible. Maybe... View Details

Keywords: by Martha Lagace; Web Services; Web Services

12 Oct 1999
Research & Ideas

Where Main Street Meets Wall Street

be on the verge of another significant advance. For if the mutual fund first empowered the "little guy" by encouraging him to visit Wall Street, the Internet has captured the Street and placed it at his disposal, inside his View Details

Keywords: by Garry Emmons; Financial Services

11 Mar 2013
Research & Ideas

Marissa Mayer Should Bridge Distance Gap with Remote Workers

Marissa Mayer's decision to ask Yahoo! employees to work from offices rather than at home has at least two potentially negative consequences, one for her and one for her employees. But she can mitigate both by linking personal and... View Details

Keywords: by Lakshmi Ramarajan; Web Services; Web Services

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

broader conception of what went wrong. I believe that business schools have a responsibility to help deal with these problems, and therefore the challenge has a very strong personal dimension for me. This is not a theoretical exercise.... View Details

Keywords: by Kim B. Clark

28 Mar 2018
Research & Ideas

Sophisticated Investors May Be Harming Fintech Lending Platforms

fraction of the applicants. Borrowers and platform employees have no personal interactions; no physical meetings, phone interviews, or web chats. The platform pre-screens loans based on the borrower’s... View Details

Keywords: by Dina Gerdeman; Banking; Financial Services

30 May 2000
Research & Ideas

Market Makers Bid for Success

have some true geeks, too, because one thing that's happened is that the Web is almost like Back to the Future. I was on the road with my CIO two days ago, and we were talking about the fact that some 20 years ago, when she was involved... View Details

Keywords: by Staff; Web Services; Web Services

Fall 2018
Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno

Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details

Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry

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07 Sep 2010
Research & Ideas

Mindful Leadership: When East Meets West

that a Buddhist Rinpoche and a leadership professor have joined forces to explore this subject and see how Eastern teaching can inform our Western thinking about leadership and vice versa," George says. You can read George's summary of the Mindful Leadership... View Details

Keywords: by Sean Silverthorne

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details

Keywords: by Peter K. Jacobs

23 Aug 2004
Research & Ideas

New Challenges for Long-Term Investors

spending needs as well as economic factors such as rising interest rates that affect different assets in different ways. Viceira's research analyzes asset allocation strategies for personal and institutional investors. He teaches... View Details

Keywords: by Ann Cullen

02 Oct 2000
Research & Ideas

Networked Incubators: Hothouses of the New Economy

potential partners, all of whom are extremely busy. Networked incubators have sprung up now because of the critical need for access: The Internet economy is very much a network economy in which access and connections can help quickly launch businesses, increase the... View Details

Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull

16 Sep 2015
Research & Ideas

Can Applied Economics Save Homeless Puppies?

One economic problem is search costs—the time, money, and effort spent on researching which dog to adopt. Another is information asymmetry—in which one person involved in an economic transaction has more information than the other. “The... View Details

Keywords: by Carmen Nobel; Retail

January 2020
Case

Ninja: Which Platform Wins Esports' Biggest Star?

By: Anita Elberse and Michal T. Leszczynski

It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company... View Details

Keywords: Esports; Platforms; Superstar; Games, Gaming, and Gambling; Internet and the Web; Personal Development and Career; Decision Making; Digital Platforms; Video Game Industry; Technology Industry

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December 2003
Teaching Note

Capital One Financial Corporation (TN)

By: Bharat N. Anand and Michael G. Rukstad

Teaching Note to (9-700-124). View Details

Keywords: Customization and Personalization; Industry Structures; Internet and the Web; Competitive Strategy; Information Management; Financial Services Industry

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12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

hitting best-seller lists lately, and conferences on spirituality and business have been springing up all over the United States and Canada. Web sites dedicated to such topics now pepper the Internet. Even the World Economic Forum devoted... View Details

Keywords: by Marguerite Rigoglioso

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

system testing, and system integration testing. Personal Motivation Specialisterne's founder, Thorkil Sonne, launched the company in 2004 following a high-level career in telecommunications IT. (Specialisterne is Danish for "the... View Details

Keywords: by Martha Lagace; Web Services; Web Services; Web Services

23 Jul 2007
Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

concept of "Enterprise 2.0"—a term coined by McAfee on the general idea of how Web 2.0 technologies can be used in business—popped up on Wikipedia, McAfee beamed. "I was bizarrely proud when my work rose to the level of inclusion in... View Details

Keywords: by Sean Silverthorne; Publishing

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How to Be a Digital Platform Leader

Leadership and Teaming

Reducing Risk with Online Advertising

Where Main Street Meets Wall Street

Marissa Mayer Should Bridge Distance Gap with Remote Workers

At the Center of Corporate Scandal Where Do We Go From Here?

Sophisticated Investors May Be Harming Fintech Lending Platforms

Market Makers Bid for Success

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

Mindful Leadership: When East Meets West

Is MySpace.com Your Space?

Cyber-Marketing: Scouting the Digital Communications Frontier

New Challenges for Long-Term Investors

Networked Incubators: Hothouses of the New Economy

Can Applied Economics Save Homeless Puppies?

Ninja: Which Platform Wins Esports' Biggest Star?

Capital One Financial Corporation (TN)

Spirit at Work: The Search for Deeper Meaning in the Workplace

The Surprising Right Fit for Software Testing

HBS Cases: How Wikipedia Works (or Doesn’t)

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