web personalization - Publications - Faculty & Research

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

Citation

Educators

Purchase

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

teaching excellence and innovation. Also visit the book's Web site. Martha Lagace: What led you to identify and study gaps and opportunities in MBA education? David Garvin: To celebrate the 100th anniversary of Harvard Business School in... View Details

Keywords: by Martha Lagace; Education

22 Jul 2019
Book

How to Be a Digital Platform Leader

reason to trust each other. Without trust, many transactions will never materialize. A crucial feature of any platform is enabling and creating a trust environment allowing independent parties to feel comfortable that they’re not putting their business, operation, or... View Details

Keywords: by Martha Lagace

11 Mar 2013
Research & Ideas

Marissa Mayer Should Bridge Distance Gap with Remote Workers

Marissa Mayer's decision to ask Yahoo! employees to work from offices rather than at home has at least two potentially negative consequences, one for her and one for her employees. But she can mitigate both by linking personal and... View Details

Keywords: by Lakshmi Ramarajan; Web Services; Web Services

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

fraud than other kinds of advertising. An advertiser might think: "Faking that a person paid money is very hard. You need a credit card, and if I'm getting the order, how bad can it be?" In fact, fraud is not impossible. Maybe... View Details

Keywords: by Martha Lagace; Web Services; Web Services

12 Oct 1999
Research & Ideas

Where Main Street Meets Wall Street

be on the verge of another significant advance. For if the mutual fund first empowered the "little guy" by encouraging him to visit Wall Street, the Internet has captured the Street and placed it at his disposal, inside his View Details

Keywords: by Garry Emmons; Financial Services

28 Mar 2018
Research & Ideas

Sophisticated Investors May Be Harming Fintech Lending Platforms

fraction of the applicants. Borrowers and platform employees have no personal interactions; no physical meetings, phone interviews, or web chats. The platform pre-screens loans based on the borrower’s... View Details

Keywords: by Dina Gerdeman; Banking; Financial Services

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

about the desktop; it's not about where the content is on your hard drive versus on a public-facing Web site. It's really about the user's relationship to that content." The company also has a product on the market, Horowitz said,... View Details

Keywords: by Julie Jette

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

broader conception of what went wrong. I believe that business schools have a responsibility to help deal with these problems, and therefore the challenge has a very strong personal dimension for me. This is not a theoretical exercise.... View Details

Keywords: by Kim B. Clark

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details

Keywords: by Peter K. Jacobs

23 Aug 2004
Research & Ideas

New Challenges for Long-Term Investors

spending needs as well as economic factors such as rising interest rates that affect different assets in different ways. Viceira's research analyzes asset allocation strategies for personal and institutional investors. He teaches... View Details

Keywords: by Ann Cullen

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

16 Sep 2015
Research & Ideas

Can Applied Economics Save Homeless Puppies?

One economic problem is search costs—the time, money, and effort spent on researching which dog to adopt. Another is information asymmetry—in which one person involved in an economic transaction has more information than the other. “The... View Details

Keywords: by Carmen Nobel; Retail

Fall 2018
Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno

Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details

Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry

Citation

Find at Harvard

05 Jul 2006
Research & Ideas

Reinventing the Dowdy Savings Bond

months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's preference to migrate the sale of... View Details

Keywords: by Julia Hanna; Banking; Financial Services

07 Sep 2010
Research & Ideas

Mindful Leadership: When East Meets West

that a Buddhist Rinpoche and a leadership professor have joined forces to explore this subject and see how Eastern teaching can inform our Western thinking about leadership and vice versa," George says. You can read George's summary of the Mindful Leadership... View Details

Keywords: by Sean Silverthorne

30 May 2000
Research & Ideas

Market Makers Bid for Success

have some true geeks, too, because one thing that's happened is that the Web is almost like Back to the Future. I was on the road with my CIO two days ago, and we were talking about the fact that some 20 years ago, when she was involved... View Details

Keywords: by Staff; Web Services; Web Services

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

hitting best-seller lists lately, and conferences on spirituality and business have been springing up all over the United States and Canada. Web sites dedicated to such topics now pepper the Internet. Even the World Economic Forum devoted... View Details

Keywords: by Marguerite Rigoglioso

04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

will help make you a winner." Glaser's success story in fending off intense competition from Bill Gates & Co. and turning his seven-year old company into a prime purveyor of streaming video, audio, and music services on the Web... View Details

Keywords: by Jim Aisner

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

In a famous example of how first movers can lose their advantage, second-mover Microsoft won the Web browser wars from Netscape and continues to dominate the market today. But that competition was the subject of another "war,"... View Details

Keywords: by Sara Grant; Computer; Consumer Products; Technology

Publications