Publications

February 2000 (Revised February 2001)
Background Note

Ecotourism: A Brief Introduction

Introduces the concept of ecotourism, discusses consumptive and non-consumptive programs, and reviews the benefits and costs of this approach to development. View Details

Keywords: Environmental Sustainability; Tourism Industry

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March 1998 (Revised July 1998)
Case

Boston Duck Tours,1996: Has Boston Gone Quackers?

By: Myra M. Hart and Stephanie Dodson

While on vacation in Memphis, former investment manager Andy Wilson discovers a unique "tour bus" that travels over land and through water. He decides to transplant the concept to Boston and to add both historical and theatrical features to the amphibious tour. As he... View Details

Keywords: Opportunities; Creativity; Entrepreneurship; Financing and Loans; Problems and Challenges; Business Startups; Tourism Industry; Tennessee; Boston

December 1986 (Revised November 1990)
Case

Club Med (B)

Highlights the issue of high employee turnover in a multi-site, international subsidiary of a large resort company. Also described are service-quality problems the company has because the amount of value added through employee interaction with customers is high.... View Details

Keywords: Globalized Firms and Management; Retention; Recruitment; Cross-Cultural and Cross-Border Issues; Tourism Industry; United States

April 1977 (Revised February 1983)
Case

Garber Travel Service, Inc.

By: James L. Heskett

Keywords: Tourism Industry

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01 Dec 2016
News

Starting Lineup: Upturning Travel

“discover, buy, and sell authentic tour experiences.” Zhang, the founder of travel firm WildChina which serves foreign visitors, launched NewUGo to connect the rapidly growing domestic Chinese travel market to off-the-beaten-path tourism... View Details

Keywords: April White

15 Mar 2022
News

History’s Future

that will balance the demands of a rapidly growing tourism industry with a commitment to environmental sustainability and inclusive growth. That means both a commitment to preserving the region’s environment and to supporting the local... View Details

Keywords: Museums, Historical Sites, and Similar Institutions; Arts, Entertainment

Profile

Andreas Jaegle

in the right markets?” In addition, McKinsey exposed Andreas to a variety of industries in a broad range of locations – including tourism in Germany, financial risk-management in Nigeria, and pulp/paper strategy in Sweden – and gave him... View Details

05 Sep 2014
Blog Post

CPD on the Road in Manila

barriers to starting businesses in the country. E-commerce and online services seem to dominate the start-up arena, but tourism and food-related companies are also springing up. These businesses are targeting not only the burgeoning... View Details

Keywords: Entrepreneurship; Technology; Consumer Products / Retail

06 Oct 2016
Cold Call Podcast

The Munich Oktoberfest: From Local Tradition to Global Capitalism

Keywords: Re: Juan Alcacer; Tourism

01 Dec 2010
News

Making a Difference

closely with actor Marlon Brando before his death in 2004 to create a development plan for Brando’s 1,500-acre Tahitian atoll. When the forty-unit project is completed in 2012, the resort will be virtually carbon neutral and a showcase for green technologies for the... View Details

Keywords: Roger Thompson; meta

July 2008 (Revised January 2009)
Case

Londolozi: Towards a Sustainable Business Model and Ecological Integrity in Southern Africa

By: Rawi E. Abdelal and Thomas Koelble

The Londolozi game viewing reserve in South Africa became a defining icon of ecotourism during the 1990s and early 2000s-that is, a tourist business promoting ecological land management and, at the same time, local economic development. The reserve was in a region in... View Details

Keywords: Developing Countries and Economies; Organizational Change and Adaptation; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Tourism Industry; South Africa

March 2006 (Revised April 2008)
Teaching Note

Celebrity Cruises, Inc.: A Taste of Luxury (TN)

By: Frances X. Frei

Keywords: Tourism Industry

December 1986 (Revised November 1990)
Case

Club Med (A)

The rapidly growing American subsidiary of an international resort company seeks to identify the factors underlying its success. The case describes the forces that shape the industry's structure, raising the issue of where it is possible for Club Med to establish a... View Details

Keywords: Competitive Advantage; Organizational Culture; Tourism Industry; United States