Publications
Publications
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- All HBS Web
(738)
- Faculty Publications (144)
- August 2009
- Case
Bank of America Sports Sponsorship
By: Stephen A. Greyser and John L. Teopaco
A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment. View Details
- July 2009 (Revised August 2009)
- Case
From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys
By: F. Warren McFarlan and Michael Vitale
This case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football. View Details
- January 2009 (Revised March 2010)
- Case
LeBron James
By: Anita Elberse and Jeff McCall
In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick... View Details
- January 2008 (Revised February 2011)
- Case
Club Atlético Boca Juniors
By: Anita Elberse, Alberto Ballve and Gustavo Herrero
Club Atlético Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president... View Details
- December 2007 (Revised October 2008)
- Case
Real Madrid Club de Fútbol in 2007: Beyond the Galácticos
By: Anita Elberse and John A. Quelch
On June 17, 2007, Real Madrid sealed its first Spanish league championship under new president Ramon Calderon, ending an unprecedented title drought. Real Madrid had seen a significant growth in revenues and now was the world's biggest soccer club and among the largest... View Details
- May 2007 (Revised March 2010)
- Case
Maria Sharapova: Marketing a Champion (A)
By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
- March 2007 (Revised October 2008)
- Case
The Vancouver 2010 Olympics
By: Anita Elberse, Catherine Anthony and Joshua Callahan
It is February 2007, exactly three years before Vancouver hosts the 2010 Winter Olympics. Judy Rogers, City Manager for the City of Vancouver and a member of the Board of Directors for Vancouver's Organizing Committee (VANOC), is keen to ensure the Games will have a... View Details
- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
- January 2006 (Revised October 2009)
- Supplement
Negotiating Star Compensation at the USAWBL (A-2): Confidential Instructions for the Boston Sharks General Manager
By: Ian Larkin, James K. Sebenius and Guhan Subramanian
- August 2005 (Revised December 2005)
- Case
Coach K: A Matter of the Heart
By: Scott A. Snook, Leslie A. Perlow and Brian DeLacey
Successful college basketball coach Mike Krzyzewski faces the decision whether to accept a lucrative offer to coach a professional basketball team or continue to coach at Duke University. Provides a context for discussing various styles of power, influence, and... View Details
- July 2005 (Revised April 2009)
- Case
Real Madrid Club de Futbol (Multimedia)
By: John A. Quelch
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details
- June 2005 (Revised October 2005)
- Case
Coach Roy Williams: What Next? (A)
By: Thomas J. DeLong, Christoper Chang and Scott Schweitzer
Roy Williams, head coach of the Kansas University Men's Basketball Team, was facing a major decision. The recent resignation of the coach at the University of North Carolina (UNC) had lead to speculation that Williams, a UNC alumnus, would be named as its new coach.... View Details
- September 2004 (Revised April 2005)
- Teaching Note
International Management Group (IMG) TN
By: Bharat N. Anand
Teaching Note to (9-702-409). View Details
- April 2004 (Revised May 2017)
- Case
Real Madrid Club de Futbol
By: John Quelch, Jose Luis Nueno and Carin-Isabel Knoop
In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and expand the club's brand... View Details
- March 2004 (Revised April 2004)
- Background Note
Seeing What's on Red Auerbach's Mind
Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details
- March 2004 (Revised February 2006)
- Case
Salt Lake Organizing Committee, The: 2002 Olympics
By: H. Kent Bowen, Bryce LaPierre and Courtney Purrington
After two and a half years of effort, Fraser Bullock, COO of the 2002 Winter Olympics, faced projected deficits and post-9/11 security requirements only five months before the opening ceremony. Summarizes the organizational structure and processes put in place by... View Details
- November 2003 (Revised January 2005)
- Case
San Francisco Giants
By: William A. Sahlman and Elizabeth Kind
Larry Baer, executive vice-president and COO, was eager to improve profitability for the San Francisco Giants baseball team. Over the last few years, the Giants have had a number of successes. They successfully built the first privately financed ball park in over 30... View Details
- March 2003 (Revised January 2006)
- Case
Threshold Sports
By: Richard G. Hamermesh and Todd H Thedinga
Describes the sales, marketing, and operating issues facing Threshold Sports, a small cycling event management company that produces the Pro Cycling Tour. Examines the issues facing the company as it approaches breakeven and attempts to grow the business substantially.... View Details
- August 2002 (Revised February 2003)
- Case
Myteam.com
By: John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed
Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Myteam.com. Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running... View Details
- January 2002
- Background Note
A Note on Incentives in the NFL
By: Brian J. Hall and Jonathan Lim
This case describes compensation and incentive issues in one of the major U.S. professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap and then describes incentive... View Details