social media - Publications - Faculty & Research

that not all companies should sell through social media. Does your customer base fit the demographics of a platform like TikTok? Is your product suited to the medium? “It’s probably more effective to sell cosmetics on TikTok than... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

01 Dec 2023
News

Turning Point: Where Credit Is Due

Nagi Otgonshar (MBA 2015) (Illustration by Gisela Goppel) Nagi Otgonshar (MBA 2015) (Illustration by Gisela Goppel) Earning a full scholarship has always been the only realistic ticket to a superior education for me. It was this golden opportunity that allowed me to... View Details

Keywords: Executive, Legislative, and Other General Government Support; Government

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

or the ICON theater (sadly now shuttered) in the Seaport any chance I got. Second year, I had less free time for moviegoing. Aside from founding Forby, I cowrote with Senior Lecturer Mark Kramer the HBS case on social impact film and... View Details

Keywords: Robert Bochnak

01 Dec 2023
News

3-Minute Briefing: Nathaniel Fick (MBA/MPA 2008)

by social media or the risks AI poses in areas like biosecurity or cybersecurity. When I saw the movie Oppenheimer it struck me that 12 years passed from the Trinity test to the IAEA’s establishment in 1957.... View Details

Keywords: Julia Hanna

08 May 2024
News

Michael Bloomberg (MBA 1966) Awarded Medal of Freedom

Michael Bloomberg (MBA 1966) was one of 19 people awarded the Presidential Medal of Freedom at the White House on May 2. “From finance to media to philanthropy, Michael Bloomberg has revolutionized our economy,” President Biden said as he conferred the Nation’s highest... View Details

11 May 2023
News

How FOMO Became a Fixture

It's rare for a day to go by when the term FOMO (short for "fear of missing out") isn't shared on TV, social media, or any other media we consume. But where did FOMO come from? In this interview, Patrick McGinnis (MBA 2004), shares the genesis of the phrase, the impact... View Details

01 Dec 2023
News

Happier-ness at Work

Winfrey is a global media leader and for 25 years hosted the Oprah Winfrey Show. Their book draws on social science research and decades of experience to suggest that one can build a better life by focusing... View Details

Keywords: Publishing Industries (except Internet); Information

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

Kimberly Jung, pictured in a field of crocuses, returned to Afghanistan to understand how she and her cofounders could import saffron to the United States. Photo courtesy of Kimberly Jung During their first semester at HBS, former United States Army engineer officers... View Details

Keywords: Jennifer Gillespie

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Unhappy endings: Have people stopped eating ice cream?

‘A new era’: Trump and 2020 hopefuls are singling out more American companies by name

140 Characters of Risk: Some CEOs Fear Twitter

Facebook Whistleblower Fires up Congress: Is This Mark Zuckerberg’s Moment of Reckoning?

Facebook, BlackRock, and the Case for Purpose-Driven Companies

Give Yourself 5 Stars? Online, It Might Cost You

Airbnb Adopts Rules to Fight Discrimination by Its Hosts

Barnes & Noble Sold. Now what?

Female Faculty Leading the Way on International Women's Day

Twitter’s in Trouble. Here’s How It Can Avoid Becoming the Next AOL

Black Business Leaders Series: The Entrepreneurship Behind Ebony Magazine

The Truth About Open Offices

Thinking Ahead