social media - Publications - Faculty & Research

that not all companies should sell through social media. Does your customer base fit the demographics of a platform like TikTok? Is your product suited to the medium? “It’s probably more effective to sell cosmetics on TikTok than... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

Spice’s website and social media presence at night, while Jung went to Afghanistan so she and Alaniz could learn more about how they might set up a supply chain to import the slightly sweet and floral... View Details

Keywords: Jennifer Gillespie

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

or the ICON theater (sadly now shuttered) in the Seaport any chance I got. Second year, I had less free time for moviegoing. Aside from founding Forby, I cowrote with Senior Lecturer Mark Kramer the HBS case on social impact film and... View Details

Keywords: Robert Bochnak

01 Dec 2023
News

Turning Point: Where Credit Is Due

misuse of funds, sparking intense criticism on social media and igniting a firestorm of public outrage, some directed toward administrators of the fund but also directed toward me. For some, it was an... View Details

Keywords: Executive, Legislative, and Other General Government Support; Government

01 Sep 2023
News

The Exchange: Where Ethics Meet Economics

Max Bazerman and Mike Luca (Image by John Ritter) What makes people behave the way they do—and to what degree are design choices influencing that? Associate Professor Mike Luca studies the design of online platforms, while Professor Max Bazerman’s work focuses on... View Details

Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Information

01 Dec 2023
News

3-Minute Briefing: Nathaniel Fick (MBA/MPA 2008)

As a Marine, I led some of the first units in Afghanistan and Iraq. What I loved about that experience was the intersection of a mission with building and leading teams. I came to HBS to develop the tools around that work, but in a very different context. On the... View Details

Keywords: Julia Hanna

08 May 2024
News

Michael Bloomberg (MBA 1966) Awarded Medal of Freedom

Michael Bloomberg (MBA 1966) was one of 19 people awarded the Presidential Medal of Freedom at the White House on May 2. “From finance to media to philanthropy, Michael Bloomberg has revolutionized our economy,” President Biden said as he... View Details

16 Aug 2018
News

Working with a Giver’s Spirit

Philippine tech incubator behind a number of remarkable companies, including Ayannah, which uses social media and mobile platforms to provide digital commerce and payment services to the world’s unbanked;... View Details

Keywords: Constantine von Hoffman

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What’s the Value of a Like?

Risking Authenticity in the Digital Age

4 things workers need from their companies right now

Getting Big In The YouTube Age

Facebook, BlackRock, and the Case for Purpose-Driven Companies

Airbnb Adopts Rules to Fight Discrimination by Its Hosts

Give Yourself 5 Stars? Online, It Might Cost You

Barnes & Noble Sold. Now what?

Female Faculty Leading the Way on International Women's Day

Twitter’s in Trouble. Here’s How It Can Avoid Becoming the Next AOL

The Truth About Open Offices

Black Business Leaders Series: The Entrepreneurship Behind Ebony Magazine

Thinking Ahead