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Show Results For
- All HBS Web
(378)
- People (2)
- News (113)
- Research (169)
- Events (4)
- Multimedia (2)
- Faculty Publications (70)
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- 20 Aug 2008
- Op-Ed
The Time is Right for Creative Capitalism
employment patterns, market share, business investment, and most prominently, stock market performance. Given Gates's achievements, it is interesting that he is throwing down a gauntlet to have global capitalism direct itself toward View Details
Keywords: by Nancy Koehn
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
fact that we are now much more likely to be constantly distracted by phones, emails, social media, and that, for many, controlling the use of technology in the car is clearly challenging,” says Sadun. You... View Details
Keywords: by Jay Fitzgerald
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
time its parent company announced $100 million in product donations, including 200,000 face masks to New York City hospitals to help keep healthcare workers safe. Given the prevalence of fake news proliferating in social View Details
Keywords: by Jill Avery and Richard Edelman
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war)... View Details
Keywords: by John A. Quelch
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
kids, teens, and art students to interact in online forums. On social media, Tate created no fewer than 16 Twitter feeds, 8 Facebook pages, 2 YouTube channels, a Google+ circle, and a Pinterest board, making... View Details
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
identified by KT’s team include the Internet of Things (including connected cars and smart city/homes), media, health, energy, and security and surveillance, which might provide some quick wins both in terms of revenues and market lead.... View Details
Keywords: Sean Silverthorne
- 28 May 2013
- First Look
First Look: May 28
learn if a standardized and institutionalized organizational learning process like SFP can enhance dynamic capabilities. The SFP model is illustrated with an application to Hewlett-Packard's Santa Rosa Systems Division. 2006 Journal of Experimental View Details
Keywords: Sean Silverthorne
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
absolutely tell a great story in a short amount of time. Kenny: When you augment it with social media, you can probably delve deeper into that story. What brands that have done well on the View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
keep important indices, such as unemployment rates, up to date. “Machines can scrape at high frequency to collect publicly available information about consumers, firms, jobs, social media, etc., which can be... View Details
Keywords: by Kristen Senz
- 28 Apr 2015
- First Look
First Look: April 28
Understanding Ordinary Unethical Behavior: Why People Who Value Morality Act Immorally By: Gino, F. Abstract—Cheating, deception, organizational misconduct, and many other forms of unethical behavior are among the greatest challenges in today's society. As regularly... View Details
Keywords: Sean Silverthorne
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
publicized vaccination, generating buzz about the shot. To encourage influenza vaccinations in 2010, BlueCross BlueShield of Louisiana highlighted both mega- and micro-influencers on billboards, TV ads, and social View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
Negative Impressions By: Hofstetter, Reto, Roland Rueppell, and Leslie John Abstract—With the advent of social media, the impressions people make on others are based increasingly on their digital... View Details
Keywords: Sean Silverthorne
- 05 May 2015
- First Look
First Look: May 5
Abstract—Humblebragging-bragging masked by a complaint-is a distinct and, given the rise of social media, increasingly ubiquitous form of self-promotion. We show that although people often choose to... View Details
Keywords: Carmen Nobel
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
4 to 30 percent once a suit was filed there. “These are big numbers,” says Cohen. They do not even include advertising on social media, where companies can target specific locations and demographics. “I... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally relentless in its quest to... View Details
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
humanitarian crises, however, there may be a lack of coordination between NGOs resulting in duplication and inefficiencies, which, if highlighted by the media, may backlash against the same NGOs. During the post-genocide period in Rwanda,... View Details
Keywords: by Manda Salls
- 02 Nov 2021
- Research & Ideas
Why COVID-19 Probably Killed More People Than We Realize
what we were seeing,” says Ethan Rouen, an assistant professor in the Accounting and Management Unit at Harvard Business School, who conducted the study with HBS Professor George Serafeim and HBS doctoral candidate Botir Kobilov. “This was something that was being... View Details
Keywords: by Michael Blanding
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
Applied Corporate Finance Investors as Stewards of the Commons? By: Serafeim, George Abstract—Over the past few years, there has been a significant increase in the number of initiatives seeking to mobilize investor voice towards positive View Details
Keywords: Dina Gerdeman
- 17 Jul 2012
- First Look
First Look: July 17
opportunity for third-party funders is also discussed. Purchase this case:http://hbr.org/search/212067-PDF-ENG Social Strategy at Harvard Business Review Mikołaj Jan Piskorski and David ChenHarvard Business School Case 712-481 The Harvard... View Details
Keywords: Sean Silverthorne
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
I have immersed myself into social media, thanks to an amazing team I'm working with in Raleigh, NC, that is led by Zach Clayton (HBS MBA 2009). I'm learning how to actively use Twitter as well as Facebook... View Details
Keywords: by Martha Lagace