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Publications

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  • All HBS Web  (356)
    • People  (2)
    • News  (113)
    • Research  (174)
    • Events  (4)
    • Multimedia  (2)
  • Faculty Publications  (73)

Show Results For

  • All HBS Web  (356)
    • People  (2)
    • News  (113)
    • Research  (174)
    • Events  (4)
    • Multimedia  (2)
  • Faculty Publications  (73)
← Page 6 of 356 Results →

    Capitalism at Risk: How Companies Can Lead

    Q. Who should take the lead in fixing market capitalism? A. Business, not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion,... View Details

    • 06 Sep 2017
    • What Do You Think?

    Summing Up: What Are the Limits of CEO Activism?

    company’s mission and values. When these values are violated, even by someone as powerful as the president of the United States, they are obliged to take a clear stand. In this era of instant global communications and social View Details
    Keywords: by James Heskett
    • 2025
    • Book

    Talk: The Science of Conversation and the Art of Being Ourselves

    By: Alison Wood Brooks
    We all struggle with difficult conversations, but we're often not very good at easy ones either. Though we do it all the time, conversation is one of the most complex, demanding, and delicate of all human tasks, rife with possibilities for misinterpretation and... View Details
    Keywords: Interpersonal Communication
    Citation
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    Brooks, Alison Wood. Talk: The Science of Conversation and the Art of Being Ourselves. Crown, 2025.

      Rebel Talent

      Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth,... View Details

      • June 2025
      • Case

      Khabar Lahariya

      By: Ranjay Gulati and Kanika Jain
      Founded and run entirely by women, Khabar Lahariya was a leading digital media portal, known for its uniquely feminist perspective and rural focus. It started in 2002 as a non-profit print publication, and by 2023, had evolved into a multimedia news site that was part... View Details
      Keywords: South Asia; India; Purpose; Strategy; Business Model; Leadership; Digital; Business Ventures; Change; Decision Making; Growth and Development; Management; Media; Social Enterprise; Journalism and News Industry; Media and Broadcasting Industry; Publishing Industry; Asia
      Citation
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      Gulati, Ranjay, and Kanika Jain. "Khabar Lahariya." Harvard Business School Case 425-109, June 2025.
      • 02 Jul 2012
      • Research & Ideas

      Why Good Deeds Invite Bad Publicity

      Do companies with reputations for acting in socially responsible ways receive public goodwill when unpleasant news hits? The question of how much (or even if) corporate social responsibility (CSR) policies... View Details
      Keywords: by Michael Blanding; Energy
      • 03 Dec 2018
      • Research & Ideas

      How Companies Can Increase Market Rewards for Sustainability Efforts

      flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details
      Keywords: by Rachel Layne
      • 18 May 2015
      • Research & Ideas

      Advertisers Get Serious About Playing With Their Brands

      Playing on social media, particularly when the playful activity occurs in real time during a live event, can charm an audience—while in some cases costing little to do so. Dutch shipping container company... View Details
      Keywords: by Dina Gerdeman; Advertising
      • 02 May 2017
      • First Look

      First Look at New Research: May 2, 2017

      showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and... View Details
      Keywords: Carmen Nobel
      • July 2019 (Revised April 2021)
      • Case

      Salary Finance

      By: John R. Wells and Benjamin Weinstock
      In April 2019, Asesh Sarkar, co-founder and chief executive of Salary Finance Limited, a London-based FinTech, faced tough choices. Sarkar had founded Salary Finance with Dan Cobley and Daniel Shakhani in 2015. The company’s value proposition was quite simple: partner... View Details
      Keywords: Credit; Financing and Loans; Wages; Innovation and Invention; Expansion; Growth and Development Strategy; Organizational Culture; Decision Choices and Conditions; Financial Services Industry
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      Wells, John R., and Benjamin Weinstock. "Salary Finance." Harvard Business School Case 720-355, July 2019. (Revised April 2021.)
      • August 2018
      • Teaching Note

      Magpie: Developing and Using Buyer Personas

      By: Frank V. Cespedes
      Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
      Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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      Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
      • Web

      Program for Research in Markets & Organizations - Doctoral

      Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School faculty on research projects on topics ranging from business strategy to View Details
      • 21 Nov 2023
      • Research & Ideas

      Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

      called emotional contagion. Goldenberg’s past research shows that negative sentiments tend to spread faster than positive ones on social media, particularly when expressed by public figures. Achieving a... View Details
      Keywords: by Kristen Senz
      • 13 Jan 2021
      • Blog Post

      Staying Curious with the Harvard Innovation Labs Ahead of the 2021 Virtual President’s Innovation Challenge

      which is really important, but it’s about much more than that. In early January, all participants gain support for their venture and this support continues throughout the entire process. Teams gain visibility throughout the spring as we highlight them on View Details
      • Web

      Browse All Articles, Research, & Case Studies - HBS Working Knowledge

      Avery Forman Misinformation can sway opinions about political candidates, important issues, and even corporate brands. Despite the prevalence of falsehoods and misleading headlines on social media, research... View Details
      • 14 Dec 2010
      • First Look

      First Look: Dec. 14

      social comparison, overconfidence, and loss aversion reduce the viability of individual performance-based compensation systems and provides a framework that integrates insights from psychology and decision research into the traditional... View Details
      Keywords: Sean Silverthorne
      • Web

      Placement - Doctoral

      Goor Marketing, 2020 Placement: London Business School Dissertation: Branding in the New World: How Accessible Information, Social Media, and Changing Values Impact Symbolic Consumption Advisors: Anat Keinan... View Details
      • 03 May 2017
      • HBS Seminar

      Seth Stephens-Davidowitz, The New York Times and Wharton, University of Pennsylvania

      • 29 Feb 2024
      • HBS Case

      Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

      Beckham’s Inter Miami CF soccer club. Beckham visited Elberse’s MBA class, “The Business of Entertainment, Media, and Sports,” in October to further illuminate the discussions. “You can build a follower base that’s bigger than what... View Details
      Keywords: by Avery Forman; Sports
      • January 2005 (Revised August 2006)
      • Case

      Lean Forward Media

      By: Teresa M. Amabile and Victoria Winston
      Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details
      Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity
      Citation
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      Amabile, Teresa M., and Victoria Winston. "Lean Forward Media." Harvard Business School Case 805-063, January 2005. (Revised August 2006.)
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