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  • June 2004
  • Article

Holding Company Cost Economies in the Global Advertising and Marketing Services Business

By: Alvin J. Silk and Ernst R. Berndt
Keywords: Cost; Economy; Advertising; Marketing; Business Ventures
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  • 15 Jan 2013
  • First Look

First Look: January 15

also presents difficult choices that executives had to make about the LEGO Group's strategy, choice of primary customers, core capabilities, and organizational structure. Purchase this case:http://hbr.org/search/113054-PDF-ENG Nalli Silk... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2008
  • News

Where Are They Now?

Glauber As the nation’s financial crisis unfolded in late September, Bob Glauber (DBA ’65) and his wife were exploring the old Silk Road in remote Central Asia. But that didn’t deter intrepid reporters from trying to track him down for... View Details
Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services; Administration of Economic Programs; Government
  • 2012
  • Article

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
This study investigates the extent to which U.S. advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that use of an in-house advertising agency is... View Details
Keywords: Advertisers; In-house Advertising; Inter-industry Variation; Internalization; Scale Economies; Transaction Costs; Vertical Integration; Advertising Costs; Creative Industries; Marketing Strategy; Advertising Industry; Europe; North and Central America
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  • 2008
  • Working Paper

The Internalization of Advertising Services: An Inter-Industry Analysis

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
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  • 2002
  • Working Paper

Knowledge Spillovers and Growth in the Disagglomeration of the U.S. Advertising Agency Industry

By: Charles King III, Alvin J. Silk and Niels Ketelhohn
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  • September 1995 (Revised May 1996)
  • Supplement

Philip Morris: Marlboro Friday (B)

By: Alvin J. Silk and Bruce Isaacson
Supplements the (A) case. View Details
Keywords: Plant-Based Agribusiness; Agriculture and Agribusiness Industry
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  • 25 Sep 2017
  • Blog Post

Michael Schrader (MBA 2012) on Finding Entrepreneurial Success with HBS Resources

world, was created based upon technology developed by Tufts University professors David Kaplan and Fiorenzo Omenetto.  Kaplan and Omenetto's technique uses a protein found in silk to stabilize vaccines, making it possible to ship them... View Details
  • June 2003
  • Teaching Note

Pepcid AC: Racing to the OTC Market (TN)

By: Charles King III, Alvin J. Silk and Ann Leamon
Teaching Note for (9-500-073). View Details
Keywords: Chemical Industry
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  • 2005
  • Working Paper

On Inter-industry Variation in the Vertical Integration of Advertising Services

By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
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  • 09 Nov 2015
  • Research & Ideas

These Employers Pay Higher Salaries than Necessary

Imagine you walk into a shop where you don’t know the prices. Maybe it’s a Turkish souk, redolent with smells of saffron and turmeric. Or maybe it’s a New Hampshire antique store, full of dusty shelves of enticing oddities. You pick out your View Details
Keywords: by Michael Blanding; Employment; Technology; Computer
  • Article

Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin
This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details
Keywords: Operations; Advertising; Advertising Industry
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  • fall 1994
  • Article

Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms

By: A. J. Silk and E. R. Berndt
Keywords: Cost; Markets; Advertising; Product; Advertising Industry
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  • March 1996 (Revised November 1997)
  • Case

Dewar's (A): Brand Repositioning in the 1990's

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and... View Details
Keywords: Advertising; Customers; Brands and Branding; Marketing Strategy; Market Participation; Strategic Planning; Opportunities; Consumer Products Industry; Food and Beverage Industry; United Kingdom; United States
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  • 31 Mar 2022
  • Blog Post

Setting Interns Up for Success at Your Startup

silk and apply it to food, creating natural protection that slows spoiling and keeps food fresher for longer. Products can be integrated at any time from farm to shelf, allowing food producers, processors, and retailers to deliver more... View Details
Keywords: Entrepreneurship
  • 2012
  • Article

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a puzzle surrounding the shift from bundling to unbundling of U.S. advertising agency services and the slow pace of change over several decades. We model an agency’s decision as a tradeoff between the fixed cost to the advertiser of establishing a... View Details
Keywords: Bundling; Unbundling; Advertising Agency Services; Fixed Cost; Higher Media Prices; Volume; Diversification; Advertising; Change; Advertising Industry; United States
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  • 2010
  • Working Paper

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details
Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States
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  • Web

Influence of the China Trade and the Heard Legacy - A Chronicle of the China Trade

records Augustine Heard & Co. preserved for posterity. The company kept shipping receipts, custom documents, export lists, telegrams, insurance vouchers, accounting books, ship designs, factory plans, and silk and paper samples. It saved... View Details
  • 2001
  • Working Paper

Geographic Concentration, Knowledge Spillovers, and Growth in the Evolution of the U.S. Advertising Agency Industry

By: Charles King, Alvin J. Silk and Niels Ketelhohn
Related
  • Web

Video Clips & Discussion Questions - Creating Emerging Markets

Chairman of Nalli Silk Sarees, explains how his grandfather's commitment to honesty in business has been handed down through the generations, and how it has helped to engender customer trust and loyalty. Rahul Bajaj Rahul Bajaj Chairman... View Details