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Show Results For
- All HBS Web
(1,954)
- People (1)
- News (252)
- Research (1,481)
- Events (5)
- Multimedia (16)
- Faculty Publications (890)
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- 01 Sep 2016
- News
Clay Christensen on Competing Against Luck
work on the road—there are salespeople, there are service people. They have to have access to data, they have to communicate. When I have that job to be done and I do not have a physical office to go to, what do I do? What can I hire to do the job of an office? When I... View Details
- 09 Jan 2019
- News
Why New England Needs New Ideas
foster economic prosperity. The trio offers the anecdote of Isaac Merritt Singer, a Charlestown-based printing machinery maker who became a sewing machine magnate thanks to a smart business model, a strategic sales approach, and... View Details
Keywords: New England
- 01 Sep 2015
- News
Case Study: Golden Ticket
platform of options beyond ticketing, including licensed merchandise sales and CRM for sporting events and dedicated event feeds that will ping relatives and friends about upcoming games and recitals. Expansion is a question of dimension:... View Details
- 01 Mar 2004
- News
Toy Story
developers that couldn’t play by the discounters’ strict rules had fewer sales channels. With all the fun that toys bring to kids, the business is characterized by copycats, empty piggy banks, and aggressive competition that might make a... View Details
- 01 Jun 2016
- News
Prima Datarina
and more experimental pieces, Boston Ballet has to sell tickets, which is easier to do for a Saturday showing of Cinderella, for example, than a Wednesday evening performance of contemporary works. To address that challenge—and engage a broader audience—Hodges turned... View Details
Keywords: Julia Hanna
- 24 Apr 2014
- News
A commitment to conservation supports the bottom line
sustainability. “We strongly believe in the appeal of a strategy that achieves the goals of both purely financial investors and mission-driven investors, as it allows us to access more capital and have a greater impact,” explains Hoffer.... View Details
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product development and View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better... View Details
Keywords: Dan Morrell
- 01 Jun 2007
- News
A Juicy Story
Yoffie, noting that the case is used as part of the MBA required curriculum in the Strategy course and in numerous Executive Education programs. It can also be taught with a video presentation by John Sculley, Apple’s CEO from 1985 to... View Details
- 18 Mar 2020
- News
Leading Change
Feldman (MBA 1967), and Club President Higor Sales (MBA 2011). “Each event has been tailored to the specific focus of the alumni in each club. In D.C., policy is a central focus of the discussion around climate change.” Guided by Toffel,... View Details
- 02 Dec 2010
- News
Ten Rules for Entrepreneurs
The most successful entrepreneurs read books, hire executive coaches, and recognize that continually learning to lead is a must. 8. Learning to sell requires a lifelong commitment. Ethical, effective sales technique is one of the most... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
challenge for all advertising is to connect the dots all the way to sales. Sales are a function of advertising but also price and the quality of a product, so you can’t blame or credit advertising for everything. And how do you ever... View Details
Keywords: Jen McFarland Flint
- 01 Apr 2000
- News
Award-Winning Article Urges Companies to Loosen Ties that Bind
expenses associated with everyday activities such as management meetings, conferences, phone conversations, sales calls, reports, and memos. Hagel and Singer maintain that by dramatically reducing interaction costs, the Internet and other... View Details
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
their health and education programs. Goodwin’s days as a global citizen began in the air force. In his early years as a second lieutenant, during the mid-1990s, he worked in foreign military sales in Saudi Arabia, then in Colombia setting... View Details
Keywords: Jill Radsken
- 15 Jan 2020
- News
The Business of Access
person who is paying, the philanthropist, is typically not the person receiving the service.” This fundamental difference, she notes, changes the function-benefit sales framework. Lisle found that she thrived at speaking with... View Details
Keywords: Maureen Harmon
- 22 Sep 2016
- News
The Competitiveness of Lost Causes
directly to dealers in Seattle and mangoes to buyers in Europe.” Lack of infrastructure is a major challenge, notes Duch. “We’re helping them to establish logistics platforms, sales forces, and phone-based payment services, using power... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
Chappell Russ Wilcox (MBA ’95) was two years out of HBS, married to classmate Gina Wilcox and working as a strategy consultant following a stint as a product manager at a Boston-area technology firm. But he had always wanted to launch and... View Details
- 26 Jan 2017
- News
Finding a Path out of Poverty
Witwatersrand and then earned a master’s degree in finance from the University of Pretoria. From there he took on a series of positions in financial services, including head of trading, head of sales and marketing, and vice president,... View Details
Keywords: Margie Kelley
- 01 Dec 2009
- News
Alumni Books
key to economic progress lies in unleashing women’s potential. For example, China has prospered because it emancipated women and brought them into the formal economy. Unleashing that process globally is the the best strategy for fighting... View Details
- 01 Mar 2005
- News
In the Blood
million. Clay didn’t own the horse, but he makes a standard commission of 5 percent on managing the sale of some 250 horses a year like her. Boarding and sales are two facets of his business, Clay explains;... View Details