Publications

March 2006 (Revised January 2011)
Case

CEMEX: Rewarding the Egyptian Retailers

CEMEX has pursued an aggressive decommoditization strategy focused on its relationship with small Egyptian retailers. In particular, the strategic role and effectiveness of the Rewards Program, a tournament that rewarded the sales performance of the retailers, was... View Details

Keywords: Marketing Strategy; Performance Improvement; Sales; Motivation and Incentives; Construction Industry; Egypt

March 1979 (Revised June 1983)
Case

Microwave Ovens: The Retail Brands

July 2022
Supplement

Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli

January 8, 2025
Article

Why Retailers Are Turning to Third-Party Marketplaces

By: Antonio Moreno

Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details

Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry

Register to Read

fall 1991
Article

Restoring Credibility to Retail Pricing

By: G. K. Ortmeyer, J. A. Quelch and W. J. Salmon

Keywords: Sales; Price

January 2011
Teaching Note

Online Pet Supply Retailing (TN)

By: Tom Nicholas

Teaching Note for 809-117. View Details

Keywords: Economic Growth; Internet and the Web; Business Startups; Failure; Information Technology; Market Entry and Exit; Decisions; Retail Industry; United States

October 2010
Exercise

Investor Meets Calendar Retailer (AMP)

By: Ananth Raman, Vishal Gaur and Richard Lai

Keywords: Investment; Retail Industry

November 2019 (Revised December 2020)
Case

Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

By: José B. Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno

Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a... View Details

Keywords: Grocery; Market Share; Information Technology; Trends; Competitive Strategy; Retail Industry; Colombia; Latin America

January–February 2000
Article

Patterns of Disruption in Retailing

By: Clayton M. Christensen and R. S. Tedlow

Keywords: Disruption; Sales

January 2020
Teaching Note

Vispera: Visual Intelligence for Retail

By: Yael Grushka-Cockayne

July 1994
Article

Retail Pricing and Advertising Strategies

By: R. Lal and C. Matutes

Keywords: Price; Strategy; Advertising

March 2012
Case

Home Depot and Interconnected Retail

By: Jose B. Alvarez, Zeynep Ton and Ryan Johnson

July 1982 (Revised June 1985)
Supplement

U.S. Retail Coffee Market (C)

Supplements the (A) and (B) cases. Designed as an in-class handout at the end of Day Two. View Details

1997
Working Paper

A Methodology for Retailing Analysis

By: David E. Bell

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October 2020 (Revised February 2021)
Case

Twiga Foods: Revolutionizing African Retail (A)

By: Shikhar Ghosh, Pippa Tubman Amerding and Wale Lawal

Twiga is a leading agricultural produce supplier in Kenya offering services to mostly informal retailers. Under Peter Njonjo, a co-founder and Twiga’s new CEO, the company is considering multiple options for expanding its business, including offering packaged foods and... View Details

Keywords: Leadership; Expansion; Growth and Development Strategy; Organizational Structure; Retail Industry; Nairobi

Winter 2014
Article

Retail Inventory: Managing the Canary in the Coal Mine!

By: Vishal Gaur, Saravanan Kesavan and Ananth Raman

Retail inventory is a statistic that is closely watched by retailers as well as their investors, lenders, and suppliers. Retailers not only benefit from inventory, but also bear the cost of excess inventory. Investors, lenders, and suppliers interpret this statistic... View Details

Keywords: Financial Condition; Retail Industry

April 2020
Background Note

U.S. Food Retail During the Pandemic: March 2020

By: José B. Alvarez and Natalie Kindred

This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply... View Details

Keywords: Coronavirus Pandemic; Risk and Uncertainty; Risk Management; Food; Supply Chain; Consumer Behavior; Demand and Consumers; Trade; Crisis Management; Health Pandemics; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States

May 2013 (Revised April 2015)
Case

Ron Johnson: Retail at Target, Apple, and J.C. Penney

By: Das Narayandas, Kerry Herman and Lisa Mazzanti

In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced dramatic departures... View Details

Keywords: Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States