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Show Results For
- All HBS Web
(4,400)
- People (16)
- News (762)
- Research (2,826)
- Events (22)
- Multimedia (37)
- Faculty Publications (1,753)
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- August 2003
- Article
Approaching and Avoiding Linda: Motor Signals Influence the Conjunction Effect
By: Jason Riis and N. Schwarz
Riis, Jason, and N. Schwarz. "Approaching and Avoiding Linda: Motor Signals Influence the Conjunction Effect." Social Cognition 21, no. 4 (August 2003).
- September 2010 (Revised January 2012)
- Case
OPOWER: Increasing Energy Efficiency through Normative Influence (A)
By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States
Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
- August 2006
- Background Note
Factors that Influence Cross-Border Equity Investment
Introduces students to factors that impact global equity flows, including institutional friction, investor protection, firm visibility, firm understanding, and culture. View Details
Miller, Gregory S. "Factors that Influence Cross-Border Equity Investment." Harvard Business School Background Note 107-020, August 2006.
- Article
Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race
By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley
Norton, Michael I., Joseph A. Vandello, Andrew Biga, and John M. Darley. "Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race." Social Cognition 26, no. 1 (2008): 102–111.
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- May 2022
- Article
How Status of Research Papers Affects the Way They Are Read and Cited
By: Misha Teplitskiy, Eamon Duede, Michael Menietti and Karim R. Lakhani
Although citations are widely used to measure the influence of scientific works, research shows that many citations serve rhetorical functions and reflect little-to-no influence on the citing authors. If highly cited papers disproportionately attract rhetorical... View Details
Keywords: Metrics; Influence; Status; Citations; Science; Measurement and Metrics; Research; Perception
Teplitskiy, Misha, Eamon Duede, Michael Menietti, and Karim R. Lakhani. "How Status of Research Papers Affects the Way They Are Read and Cited." Research Policy 51, no. 4 (May 2022).
- 1 Aug 1985
- Conference Presentation
Social Influences on Creativity: Interactive Effects of Reward and Choice
- 1999
- Working Paper
Understanding the Influence of Environmental Standards on Judgements and Choices
By: Ann E. Tenbrunsel, Kimberly A. Wade-Benzoni, David M. Messick and Max Bazerman
- February 2021
- Article
How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice
By: Ryan W. Buell and Basak Kalkanci
Amid growing calls for transparency and social and environmental responsibility, companies are employing different strategies to improve consumer perceptions of their brands. Some pursue internal initiatives that reduce their negative social or environmental impacts... View Details
Keywords: Sustainable Operations; Corporate Social Responsibility; Operational Transparency; Corporate Social Responsibility and Impact; Operations; Environmental Sustainability; Consumer Behavior; Perception
Buell, Ryan W., and Basak Kalkanci. "How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice." Management Science 67, no. 2 (February 2021): 932–950.
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- Article
How Implicit Beliefs Influence Trust Recovery
By: M. Haselhuhn, M.E. Schweitzer and A. Wood
After a trust violation, some people are quick to forgive, whereas others never trust again. In this report, we identify a key characteristic that moderates trust recovery: implicit beliefs of moral character. Individuals who believe that moral character can change... View Details
Haselhuhn, M., M.E. Schweitzer, and A. Wood. "How Implicit Beliefs Influence Trust Recovery." Psychological Science 21, no. 5 (May 2010): 645–648.
- 25 Jan 2012
- Research & Ideas
A Few Firms Have Outsized Influence in D.C.
in the twisted web of Washington fundraising and lobbying that can definitively prove dollar x bought result y. Perhaps that's why there has been such little empirical research among economists on the issue. "The whole perspective of... View Details
Keywords: by Michael Blanding
- May 2011 (Revised January 2012)
- Supplement
OPOWER: Increasing Energy Efficiency through Normative Influence (B)
By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Energy Conservation
Bos, Maarten W., Amy J.C. Cuddy, and Kyle Todd Doherty. "OPOWER: Increasing Energy Efficiency through Normative Influence (B)." Harvard Business School Supplement 911-061, May 2011. (Revised January 2012.)
- 2003
- Article
The Influence of Culture and Corporate Governance on the Characteristics that Distinguish Superior Analysts
By: Michael B. Clement, Lynn Rees and Edward Swanson
We identify characteristics of financial analysts that have been shown to be associated with relative forecast accuracy in the United States and examine these characteristics within 10 countries. We find that relative forecast accuracy is influenced by years of... View Details
Clement, Michael B., Lynn Rees, and Edward Swanson. "The Influence of Culture and Corporate Governance on the Characteristics that Distinguish Superior Analysts." Journal of Accounting, Auditing & Finance 18, no. 4 (2003): 593–618.
- January 1983
- Article
Uncertainty, Social Location and Influence in Decision Making: A Sociometric Analysis
By: Michael Tushman and E. Romanelli
Keywords: Decision Making
Tushman, Michael, and E. Romanelli. "Uncertainty, Social Location and Influence in Decision Making: A Sociometric Analysis." Management Science 29, no. 1 (January 1983): 12–23.
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- July 2025
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science 71, no. 7 (July 2025): 5910–5932.
- 28 Feb 2013
- Working Paper Summaries
Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising
- 2013
- Book
Preventing Regulatory Capture: Special Interest Influence and How to Limit It
By: Daniel Carpenter and David Moss
Carpenter, Daniel and David Moss, eds. Preventing Regulatory Capture: Special Interest Influence and How to Limit It. Cambridge: Cambridge University Press, 2013.
- 2020
- Working Paper
Do Judge-Lawyer Relationships Influence Case Outcomes?
By: Tianwang Liu and David Hao Zhang
We examine whether law school alumni relationships between the lawyers and judges affect case outcomes. We show that in the context of medical malpractice lawsuits in Florida, the plaintiff lawyer sharing the same law school as the judge increases the chances of... View Details
Liu, Tianwang, and David Hao Zhang. "Do Judge-Lawyer Relationships Influence Case Outcomes?" Working Paper, October 2020.