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  • All HBS Web  (12,959)
    • People  (21)
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  • August 1992
  • Case

Otis Pacific Asia Operations (A): National Challenges

By: Michael Y. Yoshino
Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details
Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong
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Yoshino, Michael Y. "Otis Pacific Asia Operations (A): National Challenges." Harvard Business School Case 393-009, August 1992.
  • February 2025
  • Teaching Note

Akooda: Charging Toward Operational Intelligence

By: Christopher Stanton and Shira Aronson
Teaching Note for HBS Case No. 823-018. View Details
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Stanton, Christopher, and Shira Aronson. "Akooda: Charging Toward Operational Intelligence." Harvard Business School Teaching Note 825-112, February 2025.
  • October 1988 (Revised April 1993)
  • Case

Seligram, Inc.: Electronic Testing Operations

Explores the obsolescence of a cost system when technology changes. In particular, it asks students to increase the number of cost center and allocation bases. The firm moves from a one-center, direct labor-hour system to a three-center, direct labor-hour and... View Details
Keywords: Technology; Cost Accounting; Change Management
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Cooper, Robin. "Seligram, Inc.: Electronic Testing Operations." Harvard Business School Case 189-084, October 1988. (Revised April 1993.)
  • Teaching Interest

Technology and Operations - MBA Required Curriculum

By: Ryan W. Buell

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

  • Teaching Interest

Technology and Operations - MBA Required Curriculum

By: Feng Zhu


This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of... View Details

  • Teaching Interest

Technology and Operations – MBA Required Curriculum

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

  • October 2021 (Revised February 2025)
  • Module Note

Operations in an Omnichannel World: Digital Integration of Operations Across Channels and Organizations

By: Antonio Moreno
Keywords: Omnichannel; Operations
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Moreno, Antonio. "Operations in an Omnichannel World: Digital Integration of Operations Across Channels and Organizations." Harvard Business School Module Note 622-049, October 2021. (Revised February 2025.)
  • April 2002
  • Article

E-Services: Operations Strategy, A Case Study and a Method for Analyzing Operational Benefits

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Boyer, Ken, Roger Hallowell, and Aleda Roth. "E-Services: Operations Strategy, A Case Study and a Method for Analyzing Operational Benefits." Journal of Operations Management 20, no. 2 (April 2002).
  • October 2018
  • Article

The Operational Value of Social Media Information

By: Ruomeng Cui, Santiago Gallino, Antonio Moreno and Dennis J. Zhang
While the value of using social media information has been established in multiple business contexts, the field of operations and supply chain management have not yet explored the possibilities it offers in improving firms' operational decisions. This study attempts to... View Details
Keywords: Machine Learning; Information; Sales; Forecasting and Prediction; Social Media
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Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang. "The Operational Value of Social Media Information." Special Issue on Big Data in Supply Chain Management. Production and Operations Management 27, no. 10 (October 2018): 1749–1774.
  • Teaching Interest

Managing Service Operations - MBA Elective Curriculum

By: Ryan W. Buell

World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details

Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry
  • September 2011
  • Article

The Labor Illusion: How Operational Transparency Increases Perceived Value

By: Ryan W. Buell and Michael I. Norton
A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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Buell, Ryan W., and Michael I. Norton. "The Labor Illusion: How Operational Transparency Increases Perceived Value." Management Science 57, no. 9 (September 2011): 1564–1579.
  • 2002
  • Working Paper

The New Operational Dynamics of Business Ecosystems: Implications for Policy, Operations and Technology Strategy

By: Marco Iansiti and Roy Levien
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Iansiti, Marco, and Roy Levien. "The New Operational Dynamics of Business Ecosystems: Implications for Policy, Operations and Technology Strategy." Harvard Business School Working Paper, No. 03-030, September 2002.
  • March 2004 (Revised January 2008)
  • Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details
Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation
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Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
  • 21 Aug 2019
  • Working Paper Summaries

Improving Customer Compatibility with Operational Transparency

Keywords: by Ryan W. Buell and MoonSoo Choi; Banking
  • February 1977 (Revised December 1985)
  • Case

Deere & Co.: Industrial Equipment Operations

By: Benson P. Shapiro
Describes the pricing of Deere's crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts. View Details
Keywords: Machinery and Machining; Price; Brands and Branding; Market Entry and Exit; Manufacturing Industry; Agriculture and Agribusiness Industry; Construction Industry; United States
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Shapiro, Benson P. "Deere & Co.: Industrial Equipment Operations." Harvard Business School Case 577-112, February 1977. (Revised December 1985.)
  • Teaching Interest

Technology and Operations Management - MBA Required Curriculum

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

  • Teaching Interest

Technology and Operations Management - MBA Required Curriculum

By: Edward McFowland III

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's... View Details

Keywords: Product Development; Information Technology
  • 2008
  • Book

Execution Premium: Linking Strategy to Operations for Competitive Advantage

By: Robert S. Kaplan and David P. Norton
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize... View Details
Keywords: Management Analysis, Tools, and Techniques; Operations; Performance; Strategic Planning; Business Strategy
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Kaplan, Robert S., and David P. Norton. Execution Premium: Linking Strategy to Operations for Competitive Advantage. Harvard Business Press, 2008.
  • 01 Oct 2013
  • Working Paper Summaries

Organizational Factors that Contribute to Operational Failures in Hospitals

Keywords: by Anita L. Tucker, W. Scott Heisler & Laura D. Janisse; Health
  • 12 Jan 2004
  • Research & Ideas

Does Your HQ Operation Fit With Corporate Strategy?

The specter of "headquarters" usually looms large in the business world's imagination, but few managers—and few CEOs, especially new CEOs—understand how size, structure, and performance of headquarters interact. To investigate, Harvard Business School senior... View Details
Keywords: by Martha Lagace
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