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All HBS Web
(2,534)
- People (9)
- News (791)
- Research (1,069)
- Events (3)
- Multimedia (35)
- Faculty Publications (756)
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- May 1992 (Revised June 1993)
- Case
Jan Carlzon: CEO at SAS (A)
Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating...
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Keywords:
Communication;
Financial Crisis;
Employee Relationship Management;
Knowledge;
Leadership Development;
Crisis Management;
Motivation and Incentives;
Business Strategy;
Aerospace Industry
Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (A)." Harvard Business School Case 392-149, May 1992. (Revised June 1993.)
- October 1992 (Revised December 1993)
- Case
Vanguard Group, Inc. (A)
By: Jay O. Light
Deals with the general mission and strategy of a large mutual fund complex.
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Light, Jay O. "Vanguard Group, Inc. (A)." Harvard Business School Case 293-064, October 1992. (Revised December 1993.)
- November 2000 (Revised March 2001)
- Case
Iggy's Bread of the World
By: Kathleen L. McGinn and Alexis Lefort
In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years...
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Keywords:
Growth Management;
Mission and Purpose;
Organizational Culture;
Restructuring;
Family Business;
Power and Influence;
Food and Beverage Industry;
Retail Industry;
Massachusetts
McGinn, Kathleen L., and Alexis Lefort. "Iggy's Bread of the World." Harvard Business School Case 801-282, November 2000. (Revised March 2001.)
- April 2019 (Revised February 2020)
- Case
Ripple: The Business of Crypto
By: David B. Yoffie and George Gonzalez
The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an...
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Keywords:
Payment Systems;
Cryptocurrency;
Bitcoin;
Blockchain;
Fintech;
Business Startups;
Business Model;
Disruption;
Strategy;
Banking Industry;
Technology Industry
Yoffie, David B., and George Gonzalez. "Ripple: The Business of Crypto." Harvard Business School Case 719-506, April 2019. (Revised February 2020.)
- December 2011
- Case
PepsiCo India: Performance with Purpose
In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy...
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Kanter, Rosabeth M., Rakesh Khurana, Rajiv Lal, and Natalie Kindred. "PepsiCo India: Performance with Purpose." Harvard Business School Case 512-041, December 2011.
- February 2010 (Revised May 2010)
- Case
Jet Propulsion Laboratory
By: Robert S. Kaplan and Anette Mikes
The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new...
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Keywords:
Budgets and Budgeting;
Governance;
Leadership;
Management Practices and Processes;
Management Systems;
Risk Management;
Projects;
Aerospace Industry;
United States
Kaplan, Robert S., and Anette Mikes. "Jet Propulsion Laboratory." Harvard Business School Case 110-031, February 2010. (Revised May 2010.)
- March 2007 (Revised February 2010)
- Case
Fabindia Overseas Pvt. Ltd.
By: Mukti Khaire and Prabakar (PK) Kothandaraman
Fabindia is a for-profit Indian retail company with the stated mission of providing employment to weavers and traditional handicraft artisans in rural India. Established in 1960 as an exporter of home furnishings, Fabindia has grown as a consumer-facing retailer of...
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Keywords:
Business Model;
For-Profit Firms;
Growth and Development Strategy;
Supply Chain;
Mission and Purpose;
Expansion;
Retail Industry;
India
Khaire, Mukti, and Prabakar (PK) Kothandaraman. "Fabindia Overseas Pvt. Ltd." Harvard Business School Case 807-113, March 2007. (Revised February 2010.)
- October 2011 (Revised June 2013)
- Case
Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'
By: Michael Beer and Russell A. Eisenstat
The case depicts a mission and values driven firm, how it was turned around, and its unique strategy of enabling others to succeed.
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Beer, Michael, and Russell A. Eisenstat. "Becton Dickinson: Opportunities and Challenges on the Road to the 'Envisioned Future'." Harvard Business School Case 912-408, October 2011. (Revised June 2013.)
- March 2023 (Revised September 2023)
- Case
Patagonia: 'Earth Is Now Our Only Shareholder'
By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney
In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50...
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Keywords:
Trusts;
Business Ventures;
Business Organization;
Family Business;
Restructuring;
Change;
Disruption;
Transition;
Decision Making;
Ethics;
Values and Beliefs;
Finance;
Financial Management;
Governance;
Corporate Governance;
Investment Activism;
Leadership;
Labor;
Law;
Common Law;
Management;
Goals and Objectives;
Organizations;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Organizational Change and Adaptation;
Organizational Culture;
Ownership;
Ownership Type;
Family Ownership;
Private Ownership;
Social Enterprise;
Nonprofit Organizations;
Society;
Social Issues;
Wealth and Poverty;
Value;
Value Creation;
Apparel and Accessories Industry;
United States
Trelstad, Brian, Nien-hê Hsieh, Michael Norris, and Susan Pinckney. "Patagonia: 'Earth Is Now Our Only Shareholder'." Harvard Business School Case 323-057, March 2023. (Revised September 2023.)
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
and shake hands with the Pope John Paul II if he's not a rock-and-roll roll star." A leader's mission is not static; it evolves. Bono continuously sets new goals around several related global challenges. For example, he started advocating...
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- 18 Aug 2017
- Op-Ed
Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump
CEOs are public figures, with responsibility to uphold their company’s mission and values. When these values are violated, even by someone as powerful as the president of the United States, they are obliged to take a clear stand. In this...
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Keywords:
by Bill George
- April 2022
- Case
NIO: A Chinese EV Company's Global Strategy
By: William C. Kirby, Shu Lin and Noah B. Truwit
Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,...
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Keywords:
Electric Vehicles;
Expansion;
Technological Innovation;
Market Entry and Exit;
Competitive Strategy;
Consumer Behavior;
Green Technology;
Auto Industry;
China;
Europe;
Norway
Kirby, William C., Shu Lin, and Noah B. Truwit. "NIO: A Chinese EV Company's Global Strategy." Harvard Business School Case 322-106, April 2022.
- February 2024 (Revised June 2024)
- Case
Asian Community Development Corporation: Building Housing and Community
By: Michael Chu and Alexis Lefort
Based in Boston’s Chinatown, the Asian Community Development Corporation’s mission was to build affordable homes, empower families, and strengthen communities. The case examines whether ACDC should continue pursuing all three goals or focus on affordable housing.
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Chu, Michael, and Alexis Lefort. "Asian Community Development Corporation: Building Housing and Community." Harvard Business School Case 324-012, February 2024. (Revised June 2024.)
- August 2022
- Supplement
Broadway Angels (2022)
By: Jo Tango and Alys Ferragamo
In late June of 2022, Sonja Perkins, co-founder of Broadway Angels, contemplated the group’s future. She and her co-founders, Jennifer Fonstad, and Magdalena Yesil, started the group to gather together the most successful and powerful women in venture capital and...
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Keywords:
Gender Equity;
Impact;
Business Startups;
Venture Capital;
Social and Collaborative Networks;
Entrepreneurship;
Gender;
Mission and Purpose;
Groups and Teams;
Financial Services Industry
Tango, Jo, and Alys Ferragamo. "Broadway Angels (2022)." Harvard Business School Supplement 823-001, August 2022.
- September 2011 (Revised May 2013)
- Case
New Resource Bank: In Pursuit of Green
By: Christopher Marquis and Juan Almandoz
New Resource Bank was founded in San Francisco in 2006 with a mission focused on environmental sustainability. The case illustrates the opportunities and challenges of banking on values and the challenges of organizations defining a social and environmental commitment....
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Keywords:
Motivation and Incentives;
Corporate Entrepreneurship;
Business and Stakeholder Relations;
Corporate Social Responsibility and Impact;
Strategy;
Business and Government Relations;
Banking Industry;
San Francisco
Marquis, Christopher, and Juan Almandoz. "New Resource Bank: In Pursuit of Green." Harvard Business School Case 412-060, September 2011. (Revised May 2013.)
- September 2002 (Revised October 2002)
- Case
Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)
By: Dorothy A. Leonard and David Kiron
Jet Propulsion Laboratory (JPL) faces a serious loss of knowledge--both because of the "faster, better, cheaper" mandate for Mars missions and from the retirement of key personnel. An extensive knowledge management system for NASA/JPL includes formal knowledge-capture...
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Keywords:
Knowledge Management;
Knowledge Dissemination;
Leadership Development;
Internet and the Web;
Risk and Uncertainty;
Organizational Culture;
Retirement;
Human Resources;
Human Capital
Leonard, Dorothy A., and David Kiron. "Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)." Harvard Business School Case 603-062, September 2002. (Revised October 2002.)
- Teaching Interest
Strategic Perspectives in Nonprofit Management (SPNM)
This Executive Education course is an HBS Social Enterprise Initiative program that provides the opportunity for senior executives to examine their missions and develop new strategies for the new global economy.
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- March 2020 (Revised May 2020)
- Case
Generation Investment Management
By: Vikram S. Gandhi and Sarah Mehta
By January 2020, sustainable investment firm Generation Investment Management (Generation), founded in London in 2004, had grown from a shared vision among seven founders to a 90-person firm managing $27 billion in public and private equity. Throughout its history,...
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Keywords:
Sustainable Investing;
Climate Change;
Environmental Sustainability;
Finance;
Equity;
Governance;
Private Equity;
Public Equity;
Financial Markets;
Investment;
Investment Return;
Investment Activism;
Investment Funds;
Investment Portfolio;
Institutional Investing;
Corporate Social Responsibility and Impact;
Financial Services Industry;
United Kingdom;
England;
London
Gandhi, Vikram S., and Sarah Mehta. "Generation Investment Management." Harvard Business School Case 820-033, March 2020. (Revised May 2020.)
- March 2023
- Background Note
A Primer on OKRs
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
The OKR framework is a popular goal-setting and strategy execution tool that uses goal setting through “Objectives” and measuring performance using “Key Results” on a periodic basis to measure and drive performance. The OKR framework has been adopted and practiced at...
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Keywords:
Business Organization;
Talent and Talent Management;
Framework;
Corporate Governance;
Goals and Objectives;
Growth and Development;
Growth and Development Strategy;
Growth Management;
Management Analysis, Tools, and Techniques;
Management Practices and Processes;
Management Skills;
Management Systems;
Measurement and Metrics;
Outcome or Result;
Performance Effectiveness;
Performance Evaluation;
Performance Expectations;
Performance Productivity;
Performance Efficiency
Srinivasan, Suraj, and Li-Kuan (Jason) Ni. "A Primer on OKRs." Harvard Business School Background Note 123-081, March 2023.
- 25 Nov 2019
- Working Paper Summaries