mindfulness - Publications - Faculty & Research

Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details

Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research

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1982
Book

Making it Happen: Designing Research with Implementation in Mind

By: Milton Hakel, Michael Beer, Melvin Sorcher and Joseph Moses

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December 1998 (Revised April 1999)
Case

Mind of the Market: Eliciting Hidden Knowledge, Primer Ten

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Marketing; Research

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13 Apr 2021
News

New Study Reveals That Stress Causes People's Minds to Wander Close to 60% of the Workday

Article

The Tipping Point of Animacy: How, When, and Where We Perceive Life in a Face

By: Christine E. Looser and Thalia Wheatley

Faces capture humans' attention; yet, beyond aesthetic appreciation, it is presumably not the face itself that interests people but the mind behind it. Minds think, feel, and act in ways that have direct consequences for well-being, but despite their importance, how... View Details

Keywords: Social Psychology; Mind Perception; Face Perception; Identity; Cognition and Thinking

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June 9, 2022
Article

How to Build a Life: The Case for Mindful Cursing

By: Arthur C. Brooks

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2013
Report

Developmental Readiness and Mindful Engagement in the Singapore Public Service

By: D. Scott DeRue and Christopher G. Myers

Keywords: Leadership; Leadership Development And Career Planning; Leadership Development; Public Administration Industry; Singapore; Asia

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05 May 2015
News

Get in the Right State of Mind for Any Negotiation

23 May 2000
Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

Not long ago, the senior management of a leading high-tech company was surprised to learn that research showed their R&D groups' creative performance to be in a prolonged slump following a corporate downsizing. The company's executives fretted that many of the new... View Details

Keywords: by Peter K. Jacobs

28 Jan 2020
News

Non-profit group feeds hungry and is fodder for MBA minds

2008
Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details