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      • July 2000 (Revised October 2019)
      • Exercise

      Riggs-Vericomp Negotiation (A):Confidential Information for RIGGS ENGINEERING (Seller)

      By: Michael Wheeler
      The seller (Riggs Engineering) manufactures and services recycling equipment for the computer industry. The buyer (Vericomp) uses solvents in manufacturing chips. Though set in a high-tech industry, this exercise illustrates fundamental aspects of negotiation analysis... View Details
      Keywords: Agreements and Arrangements; Negotiation Participants; Negotiation Tactics; Value Creation; Computer Industry
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      Wheeler, Michael. "Riggs-Vericomp Negotiation (A):Confidential Information for RIGGS ENGINEERING (Seller)." Harvard Business School Exercise 801-096, July 2000. (Revised October 2019.)
      • July 2000 (Revised October 2019)
      • Exercise

      Riggs-Vericomp Negotiation (B): Confidential Information for VERICOMP (Buyer)

      By: Michael Wheeler
      The seller (Riggs Engineering) manufactures and services recycling equipment for the computer industry. The buyer (Vericomp) uses solvents in manufacturing chips. Though set in a high-tech industry, this exercise illustrates fundamental aspects of negotiation analysis... View Details
      Keywords: Agreements and Arrangements; Negotiation Participants; Negotiation Tactics; Value Creation; Computer Industry
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      Wheeler, Michael. "Riggs-Vericomp Negotiation (B): Confidential Information for VERICOMP (Buyer)." Harvard Business School Exercise 801-097, July 2000. (Revised October 2019.)
      • 2001
      • Article

      From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity

      By: T. R. Kurtzberg and T. M. Amabile
      Previous research, from Guilford's founding tradition to more modern research on individual creativity and general group processes, falls short of adequately describing team-level creativity. Alhough researchers have addressed brainstorming in groups with mixed... View Details
      Keywords: Creativity; Groups and Teams; Theory; Research; Organizational Culture
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      Kurtzberg, T. R., and T. M. Amabile. "From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity." Special Issue on Commemorating Guilford's 1950 Presidential Address Creativity Research Journal 13, nos. 3/4 (2001).
      • December 1999 (Revised August 2001)
      • Case

      Millennium Pharmaceuticals, Inc. (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Focuses on Millennium's strategy to grow and revolutionize drug development through the use of new technologies such as genomics. Describes how Millennium Pharmaceuticals--a fast-growing biotechnology firm in Cambridge, MA--has used strategic alliances to finance the... View Details
      Keywords: Cost Management; Financing and Loans; Medical Specialties; Retention; Growth and Development Strategy; Time Management; Product Development; Problems and Challenges; Alliances; Technology; Biotechnology Industry; Pharmaceutical Industry; Cambridge
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      Thomke, Stefan H., and Ashok Nimgade. "Millennium Pharmaceuticals, Inc. (A)." Harvard Business School Case 600-038, December 1999. (Revised August 2001.)
      • November 1999
      • Case

      Interactive Minds (B)

      By: Ashish Nanda, Thomas J. DeLong, Christina L. Darwall and Scot H. Landry
      Two recent Harvard Business School graduates start a venture capital/consulting firm focused on opportunities related to the Internet. View Details
      Keywords: History; Venture Capital; Internet and the Web; Capital Structure; Entrepreneurship; Consulting Industry
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      Nanda, Ashish, Thomas J. DeLong, Christina L. Darwall, and Scot H. Landry. "Interactive Minds (B)." Harvard Business School Case 800-114, November 1999.
      • May 1999
      • Article

      Our Mind as a Barrier to Wiser Agreements

      By: M. H. Bazerman, J. Gillespie and D. Moore
      Keywords: Agreements and Arrangements
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      Bazerman, M. H., J. Gillespie, and D. Moore. "Our Mind as a Barrier to Wiser Agreements." American Behavioral Scientist 42, no. 8 (May 1999): 1254–1276.
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: Anatomical View of the Human Brain, Primer Three

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Markets; Research; Consumer Behavior
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Anatomical View of the Human Brain, Primer Three." Harvard Business School Case 599-003, December 1998. (Revised April 1999.)
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: Constructive Memory Processes, Primer Nine

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Markets; Research; Consumer Behavior
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Constructive Memory Processes, Primer Nine." Harvard Business School Case 599-009, December 1998. (Revised April 1999.)
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: Eliciting Hidden Knowledge, Primer Ten

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Marketing; Research
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Eliciting Hidden Knowledge, Primer Ten." Harvard Business School Case 599-010, December 1998. (Revised April 1999.)
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: Genetics and Behavior, Primer Five

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Markets; Research; Consumer Behavior
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Genetics and Behavior, Primer Five." Harvard Business School Case 599-005, December 1998. (Revised April 1999.)
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: Introduction to Neuroscience, Primer One

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Markets; Research; Consumer Behavior
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Introduction to Neuroscience, Primer One." Harvard Business School Case 599-001, December 1998. (Revised April 1999.)
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: Is the Human Brain a Computer? Primer Seven

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Markets; Research; Consumer Behavior
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Is the Human Brain a Computer? Primer Seven." Harvard Business School Case 599-007, December 1998. (Revised April 1999.)
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: The Emotional Brain, Primer Eight

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Markets; Research; Consumer Behavior
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: The Emotional Brain, Primer Eight." Harvard Business School Case 599-008, December 1998. (Revised April 1999.)
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: The Objectivity of Experience, Primer Four

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Markets
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: The Objectivity of Experience, Primer Four." Harvard Business School Case 599-004, December 1998. (Revised April 1999.)
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Marketing; Research; Cognition and Thinking
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two." Harvard Business School Case 599-002, December 1998. (Revised April 1999.)
      • December 1998 (Revised April 1999)
      • Case

      Mind of the Market: Top Down Cognitive Processes, Primer Six

      By: Gerald Zaltman and Kathryn A. Braun
      Keywords: Markets; Research; Consumer Behavior
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      Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Top Down Cognitive Processes, Primer Six." Harvard Business School Case 599-006, December 1998. (Revised April 1999.)
      • September 1998
      • Case

      Vanguard Group, Inc. (1998), The

      By: Andre F. Perold
      Since the beginning of 1997, Vanguard's assets under management have increased more than 60% from $240 billion to almost $400 billion, making it second in market share only to Fidelity. Vanguard views this success as another vindication of its low-cost strategy of... View Details
      Keywords: Asset Management; Cost Management; Investment Funds; Product; Service Operations; Performance Expectations; Competition; Consolidation; Expansion; Internet; Financial Services Industry
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      Perold, Andre F. "Vanguard Group, Inc. (1998), The." Harvard Business School Case 299-002, September 1998.
      • November 1997 (Revised October 2000)
      • Case

      Interactive Minds (A)

      By: William A. Sahlman, Michael J. Roberts and Christina L. Darwall
      The efforts of two recent Harvard Business School graduates to start a venture capital/consulting firm focused on opportunities related to the Internet are recounted. Raises the question of what the nature of this opportunity is, how well-positioned the protagonists... View Details
      Keywords: Venture Capital; Internet and the Web; Market Entry and Exit; Financing and Loans; Business Startups; Consulting Industry
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      Sahlman, William A., Michael J. Roberts, and Christina L. Darwall. "Interactive Minds (A)." Harvard Business School Case 898-072, November 1997. (Revised October 2000.)
      • October 1996 (Revised April 1997)
      • Case

      Tweeter etc.

      By: John T. Gourville and George Wu
      In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details
      Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry
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      Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
      • December 1992 (Revised October 1993)
      • Case

      BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself

      By: Stephen A. Greyser and Wendy Smith Schille
      Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details
      Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry
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      Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
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