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    A Social Strategy: How We Profit from Social Media

    Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our... View Details

    • March 2010
    • Class Lecture

    New Media and Digital Marketing (FSS)

    By: Sunil Gupta
    Keywords: Media; Marketing; Technology; Media and Broadcasting Industry
    Related
    • April 16, 2021
    • Article

    A Playbook for Negotiators in the Social Media Era

    By: James K. Sebenius, Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg and Paul Levy
    The disruptive effects of social media have been felt in virtually every corner of the world. Yet the information revolution has been largely ignored in the field of negotiation. Through a series of case studies we explore how savvy practitioners can ethically harness... View Details
    Keywords: Negotiation Analysis; Bargaining; Negotiation; Analysis; Negotiation Tactics; Social Media; North America
    Related
    • May 18, 2020
    • Other Article

    Media Bias? But Not What You Think It Is

    By: Frank V. Cespedes
    The media are often accused of political bias. But news outlets reflect many political beliefs in a fragmented media environment. However, an almost across-the-board bias is how news media talk about digital business, and the pandemic has exacerbated that bias, which... View Details
    Keywords: Bias; Digital Business; Media; Disruption; Health Pandemics
    Related
    • 17 Oct 2016
    • News

    Review: ‘The Content Trap’ Rethinks Digital Media Strategy

    • May 2009
    • Keynote Speech

    Blockbuster Strategies in the Media Industry

    By: Anita Elberse
    Keywords: Strategy; Media; Media and Broadcasting Industry
    Related
    • Web

    Entertainment & Media Club | MBA

    Entertainment & Media Club The Entertainment & Media Club aims to facilitate student interest in the Entertainment industry through career assistance, networking, and extensive support. Annual Events... View Details
    • June 2023
    • Supplement

    Social Media Background Screening at Fama Technologies (B)

    By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
    Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details
    Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; United States
    Related
    • Winter 2021
    • Article

    Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

    By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
    While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details
    Keywords: Bargaining; 3D Negotiation; Negotiation; Conflict and Resolution; Social Media
    Related
    • 03 Mar 2015
    • News

    Is Social Media Actually Helping Your Company’s Bottom Line?

    • January – February 2009
    • Article

    Content vs. Advertising: The Impact of Competition on Media Firm Strategy

    By: David Godes, Elie Ofek and Miklos Sarvary
    Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the... View Details
    Keywords: Monopoly; Duopoly and Oligopoly; Business Model; Price; Media; Competitive Strategy; Competitive Advantage; Advertising; Profit; Media and Broadcasting Industry
    Related
    • 18 Sep 2017
    • News

    'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

    • Research Summary

    The Role of the Media in Corporate Governance and Finance

    Dyck studies the role played by media in financial markets: in transmitting information about a company, in shaping the market response to the information they communicate, in exposing mis-governance problems, and in forcing companies to behave in "politically correct"... View Details
    • 12 PM – 1 PM EDT, 28 Oct 2015
    • Webinars: Career

    Harnessing Social Media for Thought Leadership, Networking, and Job Searching

    LinkedIn, Facebook, Twitter, Google+, Klout, Hootsuite, Blogs #Overwhelmed? The world of social media for business professionals is getting increasingly complex. Sasha Grinshpun, HBS MBA 2002 and founder/ executive coach at sasha360.com, will provide the best-in-class... View Details
    • 2025
    • Working Paper

    Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups

    By: Brian K. Baik and Albert Shin
    We examine whether and how investors influence media coverage of their private portfolio companies. Using a stacked difference-in-differences design, we find that media coverage of startups increases significantly following venture capital (VC) investment. The effect... View Details
    Keywords: Venture Capital; Entrepreneurship; Media; Reputation; Information
    Related
    • 03 Jan 2022
    • News

    Pushing Social Media Platforms to Self-Regulate

    • 18 Sep 2017
    • Research & Ideas

    'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

    Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what works well and where the returns... View Details
    Keywords: by Dina Gerdeman; Advertising; Technology
    • 21 Oct 2012
    • News

    Social media is a thorny issue in the US

    • 22 Jun 2020

    Industry Spotlight Series: Entertainment & Media

    Wonder what an MBA could do to help with your professional growth? Hear from alumni in the entertainment & media industry as they reflect on their MBA experience. View Details
    • 22 Jun 2022

    Entertainment, Media & Sports at HBS

    Wonder what an MBA could do to help with your professional growth? Hear from alumni in the entertainment & media industry as they reflect on their MBA experience. Click to see alumni profiles of featured panelists. View Details