Publications

02 Nov 2015
News

When Retail Prices Cross the Line

July–August 2016
Article

Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets

By: Ayelet Israeli, Eric Anderson and Anne Coughlan

Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in... View Details

Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry

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22 Mar 2024
Blog Post

Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015)

Nneka Chime’s (MBA 2015) career path offers an alternative road map for HBS students and alumni seeking to make a difference in the world. While seeking, she aligned her professional choices with a larger mission rather than following a... View Details

July 1990
Background Note

Perceptual Mapping: A Manager's Guide

By: Robert J. Dolan

Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details

Keywords: Mathematical Methods; Industry Structures; Marketing

March 1999 (Revised December 2001)
Background Note

Analyzing Consumer Perceptions

By: Robert J. Dolan

Describes the perceptual mapping techniques in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details

Keywords: Industry Structures; Marketing Strategy; Consumer Behavior

Research Summary

Performance Management Systems

By: Robert S. Kaplan

Kaplan's research on performance management systems includes further applications of strategy maps and The Balanced Scorecard for effective strategy execution. His recent research... View Details

29 Sep 2014
Other Presentation

Reshaping Regional Economic Development: Clusters and Regional Strategy

By: Michael E. Porter

Professor Michael Porter delivered a keynote speech at Mapping the Midwest's Future, a conference held in Minneapolis and hosted by the University of Minnesota that officially launched the new U.S. Cluster Mapping tool. His presentation focused on U.S. competitiveness... View Details

Keywords: Clusters; Regional Strategy; Industry Clusters; Economics; Minneapolis; United States

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2009
Chapter

Constructivism as an Approach to International Political Economy

By: Rawi Abdelal

This Handbook gives an overview of the range and scope of International Political Economy (IPE) scholarship by mapping the different regional schools of IPE and noting the distinctive way IPE is practiced and conceptualized around the world. The Handbook examines, in a... View Details

Keywords: Development Economics; Trade; Higher Education; Globalized Economies and Regions; Government and Politics

March 1992 (Revised June 1992)
Background Note

Strategic Industry Model: Emergent Technologies

By: Robert J. Dolan

Describes computer model and output from conjoint analysis and perceptual mapping for product line planning. View Details

Keywords: Mathematical Methods; Product Marketing

29 May 2001
Research & Ideas

Genomics: Can We Start Making Money Now?

Now that scientists have mapped the human gene, can drug makers map a road to unlimited riches? For John Lechleiter, Executive Vice President of Eli Lilly and Company's Pharmaceutical Products and Corporate... View Details

Keywords: by Sean Silverthorne

17 Feb 2003
Other Presentation

Swedish Clusters

By: Michael E. Porter

A cluster analysis of the Swedish economy using the methodology developed at the Institute for Strategy and Competitiveness for the Cluster Mapping Project. View Details

Keywords: Economics; Sweden

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26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

management. Instead, Perlman mapped backward from his VC target, reasoning that WebTV's appeal and value to the VCs would be greatly enhanced by partnership with a prominent consumer electronics firm. Perlman started by pitching his... View Details

Keywords: by James K. Sebenius

September 2014
Case

Crescent Pure

By: John A. Quelch and Alisa Zalosh

Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details

June 2005 (Revised March 2006)
Case

Domestic Auto Parts

By: Robert S. Kaplan

Describes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy. View Details

Keywords: Balanced Scorecard; Strategy; Business Strategy