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(347)
- People (1)
- News (73)
- Research (119)
- Events (4)
- Multimedia (12)
- Faculty Publications (53)
Show Results For
- All HBS Web
(347)
- People (1)
- News (73)
- Research (119)
- Events (4)
- Multimedia (12)
- Faculty Publications (53)
- 2013
- Chapter
Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story
By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details
Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry
Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
- Blog
What Can You Do to Foster Gender Equity?
deeply. We found that gender biases affect women at all stages of their careers and create barriers to advancement. Identifying and understanding the commonalities in many women's experiences is an important first step to overcoming the... View Details
- 18 May 2015
- News
Harvard Business School Launches Gender Initiative
- 14 Jul 2021
- News
Job-Hopping Toward Equity
- 13 Feb 2006
- Research & Ideas
When Gender Changes the Negotiation
higher-ups. 3. Create transparency surrounding compensation and benefits. To encourage gender equity regarding compensation and career development, your company should codify and publish opportunities and... View Details
- 2018
- Flash Talks
Center for Employment Equity
- 30 Sep 2022
- News
HBS Launches Race, Gender, and Equity Initiative
- 10 Mar 2021
- News
Shattering Glass
Gender Initiative Director Colleen Ammerman and HBS professor Boris Groysberg ask why. When women made up the majority of college-educated workers in the United States in 2019, why are they still dramatically underrepresented in the ranks... View Details
- Web
Resources - Advancing Racial Equity
business & industry. Cases with Protagonists of Color This case collection, curated by the Race, Gender & Equity Initiative, strives to help educators better represent diversity in their course materials.... View Details
- April 2022
- Case
Gender Equality in Business: 100 Years of Progress?
By: Boris Groysberg and Colleen Ammerman
"Gender Equality in Business: 100 Years of Progress?" traces the history of women in management from the early 20th to early 21st century through analysis of Harvard Business Review's coverage of women and gender. The case identifies six distinct phases in the... View Details
Keywords: History; Business History; Gender; Management; Employees; Leadership; Organizational Change and Adaptation; Work-Life Balance; Prejudice and Bias; Social Issues; Diversity; Equity; United States
Groysberg, Boris, and Colleen Ammerman. "Gender Equality in Business: 100 Years of Progress?" Harvard Business School Case 422-066, April 2022.
- Web
People - Advancing Racial Equity
Faculty, Stern School of Business, NYU Jen Eliason Associate Director, Diversity, Inclusion, and Belonging George Ellis MBA 1984; VP Supply Chain Solutions, Chemonics International Robin Ely Faculty / Organizational Behavior and Chair, Race, View Details
- April 2022
- Teaching Note
Gender Equality in Business: 100 Years of Progress?
By: Boris Groysberg and Colleen Ammerman
Teaching Note for HBS Case No. 422-066, "Gender Equality in Business: 100 Years of Progress?" The case traces the history of women in management from the early 20th to early 21st century through analysis of Harvard Business Review's coverage of women and gender. The... View Details
- Web
Data - Advancing Racial Equity
Data Data MBA Entering Classes 2022-2026 Class of 2022*** Class of 2023*** Class of 2024 Class of 2025 Class of 2026 Gender Total MBA Enrollment 732 1010 1015 938 930 Men Did not report Did not report 549 54% 513 55% 514 55% Women 323 44%... View Details
- 15 Jun 2021
- News
HBS Addresses Racial Equity
the Racial Equity Plan (REP), which was developed last summer by members of the Dean’s Anti-Racism Task Force and launched in September. “There always have been people dedicated to diversity, equity, and inclusion at HBS, and the new... View Details
Keywords: Jennifer Gillespie