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      • Faculty Publications  (108)

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      • February 1994 (Revised May 1995)
      • Case

      Eastman Kodak Co.: Funtime Film

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details
      Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
      • November 1992 (Revised January 2002)
      • Case

      Process Control at Polaroid (A)

      By: H. Kent Bowen and Steven C. Wheelwright
      Describes the initial efforts at a film production plant to shift from a traditional QC inspection mentality to a worker-based process control mentality. Students can prepare SPC charts, propose actions needed, and combine steps into an overall action plan. View Details
      Keywords: Management Systems; Operations; Quality; Factories, Labs, and Plants; Business Processes; Change Management; Consumer Products Industry; Manufacturing Industry
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      Bowen, H. Kent, and Steven C. Wheelwright. "Process Control at Polaroid (A)." Harvard Business School Case 693-047, November 1992. (Revised January 2002.)
      • November 1992
      • Case

      Process Control at Polaroid (B)

      By: H. Kent Bowen and Steven C. Wheelwright
      The plant manager of a film production operation wants to create and implement a new approach to quality within the next 12 months. Issues of personnel (and their roles), production processes (and their control), and quality standards must be addressed. View Details
      Keywords: Employee Relationship Management; Job Design and Levels; Management Practices and Processes; Production; Quality; Mathematical Methods
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      Bowen, H. Kent, and Steven C. Wheelwright. "Process Control at Polaroid (B)." Harvard Business School Case 693-048, November 1992.
      • September 1986 (Revised February 2007)
      • Case

      Solagen: Process Improvement in the Manufacture of Gelatin at Kodak

      By: Dorothy A. Leonard and Brian DeLacey
      Kodak must decide whether to make a major investment in a production facility designed around a new technique for producing the gelatin critical to so many film and paper products. Currently, gelatin making is an arcane art, unchanged in 150 years and heavily dependent... View Details
      Keywords: Arts; Buildings and Facilities; Factories, Labs, and Plants; Experience and Expertise; Engineering; Investment; Time Management; Production; Research and Development; Semiconductor Industry
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      Leonard, Dorothy A., and Brian DeLacey. "Solagen: Process Improvement in the Manufacture of Gelatin at Kodak." Harvard Business School Case 687-020, September 1986. (Revised February 2007.)
      • August 1986 (Revised February 1991)
      • Supplement

      Population Services International: The Social Marketing Project in Bangladesh, Video

      By: V. Kasturi Rangan
      Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
      Keywords: Social Marketing; Health; Advertising; Marketing; Nonprofit Organizations; Government and Politics; Agreements and Arrangements; Health Industry; Bangladesh
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      Rangan, V. Kasturi. "Population Services International: The Social Marketing Project in Bangladesh, Video." Harvard Business School Video Supplement 887-506, August 1986. (Revised February 1991.)
      • April 1980
      • Background Note

      Orientation for Viewing the Film ""Twelve O'Clock High""

      By: Leonard A. Schlesinger
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      Schlesinger, Leonard A. Orientation for Viewing the Film ""Twelve O'Clock High"". Harvard Business School Background Note 480-072, April 1980.
      • September 1971 (Revised July 1976)
      • Case

      American General Films

      By: Steven C. Wheelwright
      Keywords: Motion Pictures and Video Industry
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      Wheelwright, Steven C. "American General Films." Harvard Business School Case 172-114, September 1971. (Revised July 1976.)
      • Research Summary

      Research Questions

      By: Anita Elberse

      One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

      I focus on three sub-questions:

      1. How can managers in creative industries effectively manage products and product... View Details
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