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- Faculty Publications (61)
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- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
case:https://hbsp.harvard.edu/product/519009-PDF-ENG Harvard Business School 517-047 Selling on Amazon at Tower Paddle Boards By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce... View Details
Keywords: Dina Gerdeman
- 08 Jul 2021
- Blog Post
Catching the Entrepreneurship Bug at HBS
Gooder, and eCommerce gave me some critical hard skills to be able to start and run this small business, and I am so grateful to the professors themselves for being the people they are in and out of the classroom. When I would mention... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
John Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School where he teaches Strategic Marketing Management in the Advanced Management Program.Professor Thales Teixeira teaches Digital Marketing and View Details
Keywords: by John Quelch and Thales Teixeira
- 22 Feb 2022
- News
Case Study: Welcome Aboard
stores in the fall of 2021 and through an ecommerce channel in early 2022. The switch has better aligned the company with the wave of interest in sports tech and connected health, Cass notes, and distanced it from the more saturated... View Details
Keywords: Jen McFarland Flint
- 12 Feb 2016
- News
Creating Common Ground in Communities of Conflict
catch up,” she says. Questioning the status quo has also inspired Mendhro to launch VIDA, a venture-based ecommerce platform based in San Francisco that connects designers across the globe with producers, to manufacture original apparel... View Details
Keywords: Jill Radsken
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
encrypted messages, while still allowing advertisers access to users to target them with ads. In addition, Facebook has launched Libra (a cryptocurrency/payments initiative) and increasingly sought to pursue ecommerce revenues via... View Details
Keywords: by George Riedel
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
potential for ecommerce growth in the country which relies (on) a lot of machine learning and AI the growth rate through the new economy prospects is just starting to take off here in Bangladesh.” Jacob Navon added, “Is the New Economy... View Details
Keywords: by James Heskett
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
company culture. This (A) case is the first in a multi-part series that goes on to describe the results of Kmart's competition with Walmart, as well as Walmart's later grappling with ecommerce and Amazon. Purchase this... View Details
Keywords: Dina Gerdeman
- 01 Dec 2020
- News
The Camel and the Unicorn
instance, ecommerce companies have had to develop systems that allow buyers to pay cash on delivery so they can address trust issues and serve unbanked populations. But more generally, it also means that startups are being built for a... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
paid, owned, and earned media and how and when to get the most out of your brand’s advertising. Highlights Bianca Reed, Rain: The Growth Agency VP Client Service & Inclusion Marketing Kate Laliberte, OOFOS Head of Ecommerce Complexities... View Details
- Web
Global Entrepreneurship - Course Catalog
ecommerce company often called the Amazon of Latin America, was founded in 1999, five years after Amazon itself. We also find that entrepreneurs will imitate startups from other emerging ecosystems. WeChat became the first superapp when... View Details
- 01 Mar 2015
- News
Alumni and Faculty Books for March 2015
Lal, Jose B. Alvarez, and Dan Greenberg (MBA 2012) (Rajiv Lal) Professor Lal and his coauthors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
franchising and looks at the history of franchising, franchise options, and how to do a financial analysis of franchise opportunities. Purchase this case:https://hbsp.harvard.edu/product/317030-PDF-ENG Harvard Business School Case 517-078 Expanding View Details
Keywords: Dina Gerdeman
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
facing a venture with an historically premium-priced strategy in an ecommerce environment where promotions and discounts have become the norm. The case concerns the interaction of branding, channel, and pricing in a firm as well as the... View Details
Keywords: Dina Gerdeman
- 18 Feb 2015
- First Look
First Look: February 18
authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this framework... View Details
Keywords: Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
had? Second, how should she utilize the growing importance of digital channels that may increase pressure on traditional revenue sources but also fuel new ecommerce partnerships and other opportunities? Can Vogue, as both the fashion... View Details
Keywords: Carmen Nobel
- Web
Print View - Course Catalog
MecadoLibre, an Argentinian-based ecommerce company often called the Amazon of Latin America, was founded in 1999, five years after Amazon itself. We also find that entrepreneurs will imitate startups from other emerging ecosystems.... View Details
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