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Show Results For
- All HBS Web
(18,748)
- People (81)
- News (3,629)
- Research (11,325)
- Events (82)
- Multimedia (216)
- Faculty Publications (9,306)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- October 2001 (Revised March 2002)
- Case
Siemens AG: Global Development Strategy (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details
Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore
Thomke, Stefan H., and Ashok Nimgade. "Siemens AG: Global Development Strategy (A)." Harvard Business School Case 602-061, October 2001. (Revised March 2002.)
- 1999
- Article
Developing the Star Performer
By: Linda A. Hill
Hill, Linda A. "Developing the Star Performer." Leader to Leader (1999).
- May 1997
- Teaching Note
Product Development Performance, Instructor's Note
By: Marco Iansiti
Focuses on what constitutes product development performance and how it is assessed. Performance, as explained in both the note and in the materials for this three-session module, refers to the performance of both the product and the organizational process producing it.... View Details
- Web
Professional Development - Alumni
Careers Professional Development Careers Professional Development Advance Your Career We keep feeding your curiosity so you can boost your career. Whether or not you’re searching for a new opportunity,... View Details
- November 1965
- Case
Caroline Development Corp.
By: Robert O. Schlaifer and Arthur Schleifer Jr.
Schlaifer, Robert O., and Arthur Schleifer Jr. "Caroline Development Corp." Harvard Business School Case 112-022, November 1965.
- Jul 15 2015
- Testimonial
Developing Exceptional Leaders
- January 2008 (Revised August 2008)
- Case
The Time Warner Center: Mixed-Use Development
By: A. Eugene Kohn, Arthur I Segel and David Lane
Despite the failure of other attempts to bring mixed use development in New York City, Related Companies in 2004 opened Time Warner Center, a huge complex incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in... View Details
Keywords: Risk and Uncertainty; Marketing; Buildings and Facilities; Construction; Development Economics; New York (city, NY)
Kohn, A. Eugene, Arthur I Segel, and David Lane. "The Time Warner Center: Mixed-Use Development." Harvard Business School Case 208-081, January 2008. (Revised August 2008.)
- November 1988
- Case
Honeywell Residential Division: New Product Development
Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
- November 1981 (Revised May 1985)
- Case
General Electric: Business Development
By: Francis Aguilar and Richard G. Hamermesh
Aguilar, Francis, and Richard G. Hamermesh. "General Electric: Business Development." Harvard Business School Case 382-092, November 1981. (Revised May 1985.)
- October 2005
- Supplement
MAC Development Corporation (DVD)
Hamermesh, Richard G. "MAC Development Corporation (DVD)." Harvard Business School Video Supplement 806-703, October 2005.
- October 1986 (Revised January 1996)
- Case
Plus Development Corp. (A)
Wheelwright, Steven C. "Plus Development Corp. (A)." Harvard Business School Case 687-001, October 1986. (Revised January 1996.)
- May 1982 (Revised January 1984)
- Background Note
Outline for Case Development
Sathe, Vijay V. "Outline for Case Development." Harvard Business School Background Note 482-130, May 1982. (Revised January 1984.)
- Fast Answer
International land development resources
Where can I find information on land development? Land Matrix: Information about large-scale land acquisitions (LSLAs) in low- and middle-income countries. Explore the geographic information systems (GIS) map and search datasets compiled by... View Details
- November 1999 (Revised January 2000)
- Case
Mexican Foundation for Rural Development
By: James E. Austin and Gerardo Lozano
The Mexican Foundation for Rural Development (MFRD) is a nonprofit network of 32 rural development centers servicing low-income farm families. Management plans to expand its operation dramatically, forming 10,000 rural cooperatives in ten years. It faces major issues... View Details
Keywords: Growth and Development Strategy; Operations; Cooperative Ownership; Nonprofit Organizations; Society; Strategy; Mexico
Austin, James E., and Gerardo Lozano. "Mexican Foundation for Rural Development." Harvard Business School Case 300-082, November 1999. (Revised January 2000.)
- Research Summary
Managing Service Operations Course Development
By: Frances X. Frei
Managing Service Operations is an Elective Curriculum course taught at HBS.
Over thirty cases and exercises have been created for the course. For a list of
the cases developed for this course, please see the Publications link below.
For the most recent syllabus,... View Details
- January 2007
- Background Note
Note on Biotech Business Development
By: Richard G. Hamermesh and Robert F. Higgins
Describes the business development process in biotechnology companies. Topics covered include: participants in the licensing process and their interests, the major steps in the licensing process, the terms that are part of most agreements, and the most contentious... View Details
Keywords: Agreements and Arrangements; Entrepreneurship; Intellectual Property; Biotechnology Industry
Hamermesh, Richard G., and Robert F. Higgins. "Note on Biotech Business Development." Harvard Business School Background Note 807-032, January 2007.
- January 2010 (Revised May 2012)
- Case
TopCoder (A): Developing Software through Crowdsourcing
By: Karim R. Lakhani, David A. Garvin and Eric Lonstein
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details
Keywords: Business Model; Innovation and Invention; Two-Sided Platforms; Motivation and Incentives; Social and Collaborative Networks; Competition; Software; Technology Industry
Lakhani, Karim R., David A. Garvin, and Eric Lonstein. "TopCoder (A): Developing Software through Crowdsourcing." Harvard Business School Case 610-032, January 2010. (Revised May 2012.)
- 28 Feb 2019
- News