customer rewards - Publications - Faculty & Research

06 Jun 2018
Research & Ideas

Cut Salaries or Cut People? The Best Way to Survive a Downturn

opportunity to use a “natural experiment” to explore how the agents would react. In November 2016, as the busy summer sales season was ending, the division head of the affected group changed incentives, de-emphasizing rewards for the most... View Details

Keywords: by Rachel Layne

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

bring different people together and spur them to action.” Their reward for thinking beyond profits? These businesses tend to live a long time. In fact, on a global map, Japan stands out for corporate longevity; 40 percent of companies... View Details

Keywords: by Dina Gerdeman

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Business & Environment - Faculty & Research

Goals (SDGs). Yet with injunctions against ESG investing in the U.S. and pullbacks from climate commitments by oil majors, manufacturers, investment firms, and governments, Okafuji had to decide whether staying close to the wishes of View Details

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Reconceiving Products & Markets - Institute For Strategy And Competitiveness

Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Reconceiving Products & ... Reconceiving Products & Markets Case Study The Lifebuoy Soap Story Meeting the needs of... View Details

21 Apr 2015
First Look

First Look: April 21

Campaign and the Upside of CEO Activism By: Chatterji, Aaron, and Michael Toffel Abstract—When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing... View Details

Keywords: Carmen Nobel & Sean Silverthorne

20 Dec 2022
Op-Ed

Employee Feedback: The Key to Retention During the Great Resignation

well-being of our customers and the people we serve first”—and requires senior teams at every level to foster repeated honest conversations with lower levels about whether their unit is practicing that credo. According to recently retired... View Details

Keywords: by Michael Beer

17 Jan 2012
First Look

First Look: January 17

PublicationsUncommon Service: How to Win by Putting Customers at the Core of Your Business Authors:Frances Frei and Anne Morriss Publication:Harvard Business Review Press, forthcoming An abstract is not available at this time.... View Details

Keywords: Sean Silverthorne

21 Mar 2019
HBS Case

The Ferrari Way

and rewards longtime loyal customers with first chance to buy limited edition cars. On the surface, that scarcity-generates-demand model seems destined to clash with becoming a public company. Ferrari... View Details

Keywords: by Michael Blanding; Auto

21 Dec 2011
Research & Ideas

The Most Common Strategy Mistakes

somehow you can achieve better results. This is a hard race to win. So many managers confuse operational effectiveness with strategy. Another common mistake is confusing marketing with strategy. It's natural for strategy to arise from a focus on View Details

Keywords: by Joan Magretta

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Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

Steve Allen Show in 1954, where television hosts revealed through one new medium the wonders of another. 71 Polaroid excelled at customer service. Camera owners received letters of welcome and inviting instructional booklets illustrating... View Details

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Curriculum - Business & Environment

Babban Gona: Great Farm Key concepts: Agricultural Development, Strategy, Nigeria Iberdrola: Leading the Energy Revolution Tesla in 2024: Holding on to the EV Lead? What IKEA Do We Want? Key concepts: Business models, Customer... View Details

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

refinements or radical breakthroughs, improve the performance of established products and services along the dimensions that mainstream customers in major markets historically have valued. Examples: a microprocessor that enables personal... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

many types of innovation for the firms that experience them.” There’s also a second, less studied wave of damage, as competitors ramp up product development efforts to snap up displaced customers and solidify market share gains. This... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

19 Oct 2022
Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

course neither of you have visited or playing a video game together can test how you collaborate or handle competition. You might also consider working on a start-up related project together to see how that feels, such as co-creating a pitch deck or conducting View Details

Keywords: by Julia Austin

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

organization and to customers and other external stakeholders. Keep focused. Grow your core business, and beware the unfamiliar. Execution Develop and maintain flawless operational execution. You might not always delight your customers,... View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

18 Feb 2009
First Look

First Look: February 18, 2009

tax shelters. These changes included a common compensation bonus pool for the entire firm and rewarding people for professionalism as much as for business development; strengthening governance by adding a lead director to the board,... View Details

Keywords: Martha Lagace

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

services that simultaneously provide greater customer value and higher supplier profitability. We constantly strive to move elements of the relationship from the zero-sum conflict side to the win-win cooperation side to achieve business... View Details

Keywords: by Benson Shapiro; Manufacturing

29 Nov 2021
Research & Ideas

How Bonuses Get Employees to Choose Work Over Family

with friends and family and 3 percent more time with customers and coworkers. Over the course of a year, that added up to eight extra days spent with clients and colleagues compared to employees who didn’t receive performance pay,... View Details

Keywords: by Rachel Kim Raczka

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Winners & Runners-Up | New Venture Competition

MBA 2020 Business Track Runner-Up Onramp is a customer partnership platform helping B2B SaaS companies provide world-class onboarding to new customers. Social Enterprise Track, 2020 Mosaic Sarah Schewe, HBS 2020 Social Enterprise Track... View Details

01 Mar 2024
News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details

Keywords: April White

Publications