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  • All HBS Web  (2,477)
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  • November 2007 (Revised May 2008)
  • Case

Creativity under the Gun at Litmus Corporation

By: Teresa M. Amabile and Yana Litovsky
Teaches students to diagnose the circumstances under which time pressure can facilitate or hinder creativity. A team's creative "genius", Miles Grady, who previously conceptualized a revolutionary material for an important new product, must now significantly change... View Details
Keywords: Situation or Environment; Creativity; Innovation and Management; Problems and Challenges
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Amabile, Teresa M., and Yana Litovsky. "Creativity under the Gun at Litmus Corporation." Harvard Business School Case 808-075, November 2007. (Revised May 2008.)
  • Research Summary

Managing in the Creative Economy

In the early 21st Century, especially in developed economies, work increasingly makes use of specialized knowledge, skill, and talent and creates value through transformation of symbols and other intangible materials to achieve outcomes different from what has been... View Details
  • May 2008
  • Conference Presentation

Strategic Marketing in Creative Industries

By: Anita Elberse
Keywords: Marketing Strategy
Citation
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Elberse, Anita. "Strategic Marketing in Creative Industries." Paper presented at the MIT Sloan School of Management, Cambridge, MA, May 2008.
  • 01 Nov 1984
  • Conference Presentation

Creativity in Research and Development

By: Teresa M. Amabile
Keywords: Creativity; Research and Development
Citation
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Amabile, Teresa M. "Creativity in Research and Development." Paper presented at the Conference on Corporate Growth and Diversification through Technology Management (Address), University of Michigan, Institute of Science and Technology, Industrial Development Division, November 01, 1984.
  • Research Summary

How a Multicultural Social Environment Influences Creativity and Innovation

My second stream of research draws on my first stream of work to examine how a multicultural social environment influences individuals’ creative thinking and performance at a global workplace. In an on-going project, I found that individuals high in cultural... View Details
  • January 1985 (Revised September 1987)
  • Background Note

Note on Enhancing Individual Creativity

Citation
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Kao, John J. "Note on Enhancing Individual Creativity." Harvard Business School Background Note 485-142, January 1985. (Revised September 1987.)
  • Research Summary

4. Collaborative Brokerage, Generative Creativity, and Creative Success

Joint work with Lee Fleming (Technology and Operations Management Unit, Harvard Business School) and David Chen (Doctoral Candidate, Harvard Business School and Harvard School of... View Details
  • February 2023 (Revised July 2023)
  • Case

Moleskine Foundation: Can Creativity Change the World?

By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick
The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own... View Details
Keywords: Nonprofit Organizations; Social Enterprise; Leadership; Identity; Strategy; Education Industry; Italy; Africa; Europe; United States
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Raffaelli, Ryan, Alexandra C. Feldberg, and Sarah Gulick. "Moleskine Foundation: Can Creativity Change the World?" Harvard Business School Case 423-043, February 2023. (Revised July 2023.)
  • May 1986 (Revised January 1989)
  • Case

Gillette Co.: Dry Idea Advertising (A), The Creative Problem

Presents the first of two cases describing the struggle to solve creative problems on the Dry Idea antiperspirant brand introduced in 1978 by the Gillette Co. and its advertising agency (Batten, Barton, Durstine & Osborne). Provides company and industry background plus... View Details
Keywords: Creativity; Advertising; Product Marketing; Consumer Products Industry; United States
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), The Creative Problem." Harvard Business School Case 586-042, May 1986. (Revised January 1989.)
  • 2008
  • Chapter

Assessing Creativity and Its Antecedents: An Exploration of the Componential Theory of Creativity

By: T. M. Amabile and Jennifer Mueller
Keywords: Creativity; Mathematical Methods; Theory
Citation
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Amabile, T. M., and Jennifer Mueller. "Assessing Creativity and Its Antecedents: An Exploration of the Componential Theory of Creativity." In Handbook of Organizational Creativity, edited by Jing Zhou and Christina E. Shalley. Lawrence Erlbaum Associates, 2008.
  • August 1986
  • Case

Creative Gourmets: Excellence Through Caring

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Citation
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Goldberg, Ray A. "Creative Gourmets: Excellence Through Caring." Harvard Business School Case 587-064, August 1986.
  • December 1999
  • Article

Changes in the Work Environment for Creativity during Downsizing

By: T. M. Amabile and Regina Conti
This study examined the work environment for creativity at a large high-technology firm before, during, and after a major downsizing. Creativity and most creativity-supporting aspects of the perceived work environment declined significantly during the downsizing but... View Details
Keywords: Organizational Culture; Situation or Environment; Creativity; Resignation and Termination; Employees; Business or Company Management; Motivation and Incentives; Management Practices and Processes; Crisis Management; Groups and Teams; Communication; Announcements; Interpersonal Communication
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Amabile, T. M., and Regina Conti. "Changes in the Work Environment for Creativity during Downsizing." Academy of Management Journal 42, no. 6 (December 1999): 630–640.
  • 23 May 2000
  • Research & Ideas

Minding the Muse: The Impact of Downsizing on Corporate Creativity

Not long ago, the senior management of a leading high-tech company was surprised to learn that research showed their R&D groups' creative performance to be in a prolonged slump following a corporate downsizing. The company's... View Details
Keywords: by Peter K. Jacobs
  • 1 Sep 1983
  • Conference Presentation

Social Environments that Kill Creativity

By: Teresa M. Amabile
Keywords: Creativity
Citation
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Amabile, Teresa M. "Social Environments that Kill Creativity." Center for Creative Leadership, Greensboro, NC, September 1, 1983.
  • 2010
  • Article

Multi-Rater Assessment of Creative Contributions to Team Projects in Organizations

By: Giovanni B. Moneta, Teresa M. Amabile, Elizabeth Schatzel and Steve J. Kramer
This study examined the convergent and construct validity of ratings of individual creative contributions in a team context. A sample of 201 employees and supervisors, working on 26 team projects, completed the NEO-Five Factor Inventory and rated themselves and their... View Details
Keywords: Creativity; Groups and Teams; Research; Performance Evaluation; Gender; Projects
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Moneta, Giovanni B., Teresa M. Amabile, Elizabeth Schatzel, and Steve J. Kramer. "Multi-Rater Assessment of Creative Contributions to Team Projects in Organizations." European Journal of Work and Organizational Psychology 19, no. 2 (2010): 150–176.
  • 1992
  • Chapter

Social Environments that Kill Creativity

By: T. M. Amabile
Keywords: Creativity; Culture; Situation or Environment
Citation
Related
Amabile, T. M. "Social Environments that Kill Creativity." In Readings in Innovation, edited by Stanley S. Gryskiewicz and David A. Hills. Greensboro, NC: Center for Creative Leadership, 1992.
  • 1995
  • Article

What Downsizing Does to Creativity

By: T. M. Amabile and R. Conti
Keywords: Creativity; Job Cuts and Outsourcing
Citation
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Amabile, T. M., and R. Conti. "What Downsizing Does to Creativity." Issues & Observations 15 (1995): 1–6.
  • 5 Aug 2005 - 10 Aug 2005
  • Conference Presentation

The effects of choice, goal, and creative self-efficacy on divergent thinking and creative outcomes

By: Roy Y.J. Chua and S. S. Iyengar
Keywords: Goals and Objectives; Decision Choices and Conditions; Creativity; Outcome or Result
Citation
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Chua, Roy Y.J., and S. S. Iyengar. "The effects of choice, goal, and creative self-efficacy on divergent thinking and creative outcomes." Paper presented at the Academy of Management Annual Meeting, Honolulu, August 05–10, 2005.
  • 1 Apr 1993
  • Conference Presentation

Assessing the Creativity of Professional Art

By: Teresa M. Amabile and E. Phillips
Keywords: Creativity; Arts; Value
Citation
Related
Amabile, Teresa M., and E. Phillips. "Assessing the Creativity of Professional Art." Paper presented at the Eastern Psychological Association Meeting, Arlington, VA, April 1, 1993.
  • November 2005 (Revised February 2009)
  • Case

Publicis Groupe: Leading Creative Acquisitions

By: Rosabeth M. Kanter and Ryan Raffaelli
The CEO of a French-based advertising agency network led a series of high-profile acquisitions that created the world's 4th largest global communications company, after a failed strategic alliance taught him lessons about leadership and business relationships. View Details
Keywords: Mergers and Acquisitions; Leadership; Management Succession; Partners and Partnerships; Cooperation; Integration; France
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Kanter, Rosabeth M., and Ryan Raffaelli. "Publicis Groupe: Leading Creative Acquisitions." Harvard Business School Case 506-010, November 2005. (Revised February 2009.)
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