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Show Results For
- All HBS Web
(898)
- People (5)
- News (183)
- Research (330)
- Events (1)
- Multimedia (9)
- Faculty Publications (170)
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- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80 percent of all new products... View Details
- 01 Jun 2012
- News
IPA Meets IPO
KOCH: Putting shares of the company in the hands of the people who really believe in its product. Lots of business executives tout the importance of focusing on the customer. But craft brewmeister Jim Koch (MBA 1974), founder and chairman... View Details
- 01 Sep 2006
- News
Street Singer
financial sponsors to help them think about the right time to take a company public or to raise equity capital, the right valuation for a stock, and which investors to target. I also help the company craft its story for the marketplace,”... View Details
- 01 Jun 2004
- News
How Nonprofits Dilute Their Efforts
some way, their collective impact is severely diluted by a lack of coherence and consistency. Instead of trying to be all things to all people, nonprofits should pick a niche, craft an operational mission, and, flowing from it, formulate... View Details
- 09 Mar 2023
- News
Four Alumni Clubs Mark Milestone Year
Clubs News Clubs News HBS Association of Boston Commemorates Centennial In 2023, the HBS Association of Boston (HBSAB) is commemorating its Centennial Year with activities and events aimed at celebrating a century of alumni accomplishments, exploring the trends shaping... View Details
Keywords: Margie Kelley
- 01 Sep 2013
- News
Pens Down
to represent your personal, professional, and—something else—self.' No thanks!)" —Jeni Golomb (MBA 2003) "As I recall, there were six one-page essays. I crafted every word while on a week's vacation from work." —J.W. Penland (MBA 1996) "I... View Details
- 09 Nov 2021
- News
Weighing Big Tech’s Promise to Black America
As part of a recent cover story in WIRED about Netflix’s racial equity pledge, the magazine spoke to the company’s human resources director, Aaron Mitchell (MBA 2011), who led the project. The article notes that Mitchell helped craft the... View Details
- 01 Oct 1999
- News
Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues
bringing business here." With this in mind, Lane-Merrill organized the May event and crafted the case about Maine, titled "The Way Business Life Should Be?: An HBS Case Study on the State of Maine," which is a play on the state's motto,... View Details
Keywords: Janine Brunell Looker
- 01 Sep 2013
- News
Authentic Leadership
Leadership Development (ALD) are encouraged to check their public personae—the polished resumes or stylized Facebook pages they've crafted that tell a version of their life story—at the door. Inside the classroom, the focus is on... View Details
- 31 Mar 2023
- News
How Can We Solve the Teacher Shortage Crisis?
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we're going to highlight another one of the great podcasts here at HBS: Managing the Future of Work, hosted by professor and visiting fellow at the... View Details
- 01 Sep 2005
- News
Last Look
House Raft Race. Harvard professor Robert Kiely says this race of jerry-rigged craft was already in place when he became master of Adams House in 1973. Lore has it that athletically challenged Adams House decided to create a “sport” in... View Details
- 01 Sep 2013
- News
The New Rules of E-Commerce
proving the freshness of his eggs. Empower partners over products. Rakuten allows its merchants great leeway in crafting their online portals. Site designs encourage customers to linger and explore rather than purchase and leave, and... View Details
- 01 Sep 2013
- News
The Secret Sauce
says they "took the assignment seriously, crafted a plan, and spent the necessary time to implement it." That planning paid off: The Class of 1982 raised $24.4 million, exceeding their goal and establishing a new 30th Reunion gift record.... View Details
- 01 Jun 2010
- News
Faculty Books
emerging markets’ potential and crafting strategies for succeeding in those markets. Government and Markets: Toward a New Theory of Regulation edited by Edward J. Balleisen and David A. Moss (Cambridge University Press) A field long... View Details
- 15 Dec 2015
- News
Lovepop Woos The Sharks
make sure you have answers. You have to be solid on your numbers. You can’t say “Hey, let me turn to page three here to see what our sales were last year.” It has to all be in your head when you’re in front of the sharks. But it wasn’t that we View Details
- 01 Sep 2004
- News
Home Sweet (Modular) Home
cracks began to appear in its carefully crafted production plan. The first order of modular homes languished on the assembly line for months as Greentech struggled to resolve a number of serious production-control issues. Stuntz now has... View Details
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
anyone, he shaped the economic policies of Hong Kong for the quarter century after the war and set the stage for a remarkable economic expansion. This book examines the man behind the story and the successful economic policies that he and others View Details
- 10 Mar 2021
- News
Action Plan: Brewing Awareness
Courtesy White Owl Brewery Before coming to business school, Javed Murad (MBA 2008) was not much of a beer drinker. The brews on offer in his native India were primarily mass-produced lagers, and he just didn’t like the taste. While at HBS, however, he discovered the... View Details
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
- 01 Oct 2021
- News
Helping Leaders Chart an Ethical Path
robust public and private sector institutions? “That didn’t convince me 100 percent,” Tercek says, “but it did make me think more carefully about the trade-offs and my limited perspective.” The case reveals that Abi Chaker is forging his own way, View Details