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- Faculty Publications (20)
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- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
the selling company's profitability. It emphasizes the collaborative aspects of buyer-seller relations over the split-the-pie aspects. The idea is to create more space between the value provided to customers and your cost. You can then... View Details
- 28 Oct 2008
- First Look
First Look: October 28, 2008
reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new markets.... View Details
Keywords: Martha Lagace
- 21 Apr 2009
- First Look
First Look: April 21, 2009
experiments to test theoretical predictions of why adoption may be low. Insurance purchase is sensitive to price, with an estimated extensive price elasticity of demand between -0.66 and -0.88. Credit constraints, identified through the... View Details
Keywords: Martha Lagace
- 18 Dec 2012
- First Look
First Look: December 18
puts the increasingly complex job of Chief Executive in a very real context. It serves as a practical guide by allowing you to walk alongside Jim as he takes on his new role and all its attendant challenges. Jim's story-developed in View Details
Keywords: Carmen Nobel
- 19 Jun 2007
- First Look
First Look: June 19, 2007
coverage through the creative use of information technology. As an initial step, ADHS initiated the development and deployment of MEDSIS. This project is causing public health in Arizona to re-evaluate their workflow and business processes as they View Details
Keywords: Martha Lagace
- 21 Jan 2014
- First Look
First Look: January 21
patients. Claritas wanted to increase the speed at which genomic research discoveries occurred and translate this research into better diagnostic tests. To achieve this, it planned to collaborate with other children's hospitals through a... View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
commercial capabilities. Should Haupt and Alstin collaborate with their CEO despite their misgivings, or should they step away from the company they had dedicated seven years to building? Purchase this case:... View Details
Keywords: Carmen Nobel
- 04 Dec 2012
- First Look
First Look: December 4
Fisher collaborated across academic disciplines and wrote a series of books, mostly coauthored with junior colleagues, that are best understood as project around an evolving theme--an interest-based, problem-solving conception of... View Details
Keywords: Carmen Nobel
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