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Show Results For
- All HBS Web
(128)
- News (42)
- Research (62)
- Multimedia (4)
- Faculty Publications (36)
- Student-Profile
Sarah Wolfolds
stopping by the Doctoral office to get a chocolate from LuAnn’s desk! The upper years in your program and others will be happy to talk you through course selection and all of the other steps in the program - so don’t hesitate... View Details
- 05 May 2022
- News
Like-Minded
parents had built one of the largest chocolate factories in Japan. “Each of us had grown up watching our parents struggle but also successfully grow their own businesses,” Murakami explains. “We grew up with a tremendous amount of respect... View Details
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
For sports fans, this time of year is like a chocolate addict's free pass to Willy Wonka's factory. Horse racing's Triple Crown. The National Basketball Association and National Hockey League championship playoffs. And next up, the most... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
them as complementary. FTD, 1-800-Flowers, and other online marketers could see this as another quality product they could market alongside their own—or maybe a pop-up valentine paired with chocolate manufacturers or [with retailers like]... View Details
- 28 Apr 2020
- Blog Post
A Crash Course in Saving a Family Business
she needs help reaching existing Bean&Bean customers and attracting new ones. For counsel, she turned to Sarah Endline (MBA 2001), an Entrepreneur-in-Residence at the Harvard Innovation Lab (i-lab) and former CEO of sweetriot, a socially-conscious purveyor of... View Details
- 03 Mar 2020
- News
Can This Man Change the American Diet?
reviews. I’ve made a butternut squash soup that tastes like butternut squash so that’s good, even if it didn’t make the cut for further development at Clover. We move on to a no-brainer single-origin chocolate from Goodnow Farms in... View Details
Keywords: Agriculture
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic" product like View Details
- 01 Dec 1999
- News
Christensen and Vernon Remembered
Europe, he received the State Department's Meritorious Service Award in 1952. After more than twenty years of government service, Vernon became the planning and control director for Hawley and Hoops, Inc., the Newark firm that made M&M's View Details
- 27 Oct 2009
- First Look
First Look: October 27
http://cb.hbsp.harvard.edu/cb/product/610014-PDF-ENG Scharffen Berger Chocolate Maker (B) Daniel C. SnowHarvard Business School Supplement 610-035 Purchase this supplement: http://cb.hbsp.harvard.edu/cb/product/610035-PDF-ENG Transworld... View Details
Keywords: Martha Lagace
- 13 Feb 2013
- Research & Ideas
5 Weight Loss Tips From Behavioral Economists
emotional feeling of guilt. The researchers asked 67 college undergraduates to complete a series of tasks that involved recalling past guilt-inducing behavior, confronting an opportunity to cheat, and choosing whether to eat a piece of View Details
Keywords: by Carmen Nobel
- 15 Oct 2008
- First Look
First Look: October 15, 2008
could BTR continue to strengthen the quality of its program while supporting the new superintendent's priorities? Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=309043 Chocolates El... View Details
Keywords: Martha Lagace
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
on joy. The researchers found that ads retained attention better if they delivered several snippets of joy in succession than if they delivered a sustained period of joy. "It's like feeding them little bits of chocolate, one at a time, as opposed to handing them a... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on View Details
Keywords: Martha Lagace
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
televisions. But Koç expanded the scope of the brand to include white goods also. That’s an attempt to break into markets that are firmly dominated by companies that have good reputations. Why would a Turkish business (Yildiz Holding) buy Godiva? It’s not so much that... View Details
Keywords: by Sean Silverthorne
- 22 Jan 2013
- First Look
First Look: Jan. 22
condition, made chocolate more flavorful, valuable, and deserving of behavioral savoring. Experiment 2 demonstrated that random gestures do not boost consumption like ritualistic gestures do. It further showed that a delay between a... View Details
Keywords: Sean Silverthorne
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
areas of interest that, at least in the eyes of historians, tie salespeople together regardless of geography? Looked at another way, what did the Swiss traveling chocolate salesman for Suchard a hundred years ago have in common (or not)... View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
The children's classic The Polar Express tells the fanciful story of a young boy's journey to the North Pole on a train filled with chocolate and candy. But when Warner Brothers released a $165 million computer-animated version of the... View Details
Keywords: by Carmen Nobel
- 01 Jun 2015
- News
Higher Ground
alive.” The baby survived. Gershanik busies himself stuffing chocolates into guests’ hands. Prieto’s comfort in these situations is palpable. His curiosity naturally propels conversations. He has a ready smile and a tendency toward levity... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
remember my first movie theater experience. It was in 1971, so I'm dating myself. And it was Charlie and the Chocolate Factory. I just kind of wondered what are your movie theater memories if you have any. What are some of your strongest... View Details
- 09 May 2021
- Blog Post
Meet the MoMBAs – Persisting Through a Difficult Year
Tokyo, Japan Professional pathway pre-HBS: Management consulting Post HBS Plan: Management consulting Little one’s favorites: Favorite book: Knuffle Bunny Too; Favorite food: chocolate (a super special treat!) What has been the best part... View Details