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- Faculty Publications (23)
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- All HBS Web (298)
- Faculty Publications (23)
- 01 Sep 2023
- News
End Game
tools and sell them out of his car to support his climbing and surfing habits. Business was good for Chouinard Equipment, and soon it was the biggest supplier of climbing hardware in the country. Eventually, Chouinard realized that... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
treats market share as the result of building better cars more cheaply than its competitors, and not as an objective in and of itself. Its globalization has actually been driven by a complex array of... View Details
Keywords: by Martha Lagace
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
departments within the firm could query it for answers to questions ranging from optimal pricing to product design. What prevents this from materializing? After all, machine learning is delivering self-driving cars and beating human... View Details
Keywords: by Kristen Senz
- 01 Dec 2022
- News
Singing to the Corn
talking about, Deward?’” “I said, ‘Corn? What are you talking about, Deward?’” One of those gardens is planted on the 38-acre grounds of the Tri-Faith Initiative, a Sacred Seed partner. A joint effort by local Muslim, Jewish, and Christian communities, Tri-Faith... View Details
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
two locations shared knowledge of palm oil production even as they competed for market share—a contest that Malaysia eventually won thanks to its more stable political climate and higher quality of institutions. “Because the Malaysian... View Details
- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
this makes people feel happier about their jobs, according to the working paper Between Home and Work: Commuting as an Opportunity for Role Transitions. Meanwhile, doing relaxing or purely pleasurable things on the way to the office, like listening to music in the... View Details
Keywords: by Dina Gerdeman
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
[This is the fifth installment in a monthly series on management issues in the time of COVID-19.] We have asked approximately 600 CEOs to share with us the most pressing challenges that are keeping them awake at night in the midst of the... View Details
- 12 Jun 2012
- First Look
First Look: June 12
PublicationsPricing to Create Shared Value Authors:Marco Bertini and John T. Gourville Publication:Harvard Business Review 90, no. 6 (June 2012) Abstract Many companies are in competition with their customers to extract as much value as... View Details
Keywords: Sean Silverthorne
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
global and a series of regional B Climate Collectives designed to support businesses to share what they are learning on topics such as how to move to a regenerative business model. How might you explore ways to reimagine your business... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
with Neeru Paharia, Jill Avery, and Juliet B. Schor. Says Keinan, "Through a series of experiments, we show that underdog brand biographies are effective in the marketplace because consumers identify with the disadvantaged position of the underdog and View Details
Keywords: by Martha Lagace
- 05 Jul 2021
- What Do You Think?
Do Companies Really Need Chief Experience Officers to Know Their Customers?
(Image credit: iStockphoto/skynesher) I will always remember November 11, 1977 as the day I drove a Ford Pinto into the employee parking lot of the General Motors Technical Center in Detroit. My vehicle was the only Ford product in a sea of GM View Details
Keywords: by James Heskett
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
was a marketing executive at American Express. Shelly, thanks for joining me today. Santana: Thanks for having me. Kenny You're listening in on the 100th episode of Cold Call, so we're excited to be here today to share this with you.... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 01 Dec 2016
- News
Ask the Expert: Energy’s Next Era
sector supports, develops, or acquires the most promising low-carbon energy technologies of the future. Ultimately, the companies that are willing to make investments in these technologies will become our next generation of corporate champions. Generating electricity... View Details
- 01 Mar 2019
- News
Ask the Expert: Auto Pilot
predominant use case we have in mind is shared rides. Fully driverless cars can be optimized for the passenger instead of the driver, so we see a scenario with multiple types of cabins, and people can call... View Details
- 01 Mar 2014
- News
My HBS Eureka Moment
Frese's financial accounting class. I didn't even know what that day's case was but this was a supposed "safe class"—no cold-calling. Suddenly through my haze, I heard Professor Frese say: "Well, Mr. MacKinnon, perhaps you can tell us all how General Motors prices its... View Details
- Portrait Project
Aditya Dhanrajani
I will build. I built a car when I was six. A cardboard box drenched in watercolor and red crayon, with lids cut off to make four wheels, and a pizza tray bolted on for steering — it looked like something Fred Flintstone would drive.... View Details
- 01 Sep 2024
- News
The Road Less Traveled
Most cars in the United States weigh more than 4,000 pounds, and new models are trending larger, even in countries where people drive less. And the larger the vehicle, the more fuel required to power it, which means more greenhouse-gas... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
you owned a sporty little car, you might be tempted to drive it all the time, settling in to the comfy leather seats whenever you needed to get groceries or meet friends for dinner. But Derek lives in Vancouver, Canada, where public transit is excellent and View Details
Keywords: Re: Michael I. Norton
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
less, attractive. Hardware and software are complements. So are hot dogs and mustard, cars and car loans, cable television and TV Guide, the Internet and high-capacity digital phone lines, catalogues and... View Details