Publications

This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to the mass market. View Details

Keywords: Brands and Branding; Marketing; Business Startups; Entrepreneurship; Distribution; Strategy; United States

Educators

1998
Working Paper

When the Computer Is the "Salesperson": Consumer Responses to Computer "Personalities" in Interactive Marketing Situations

20 Apr 2015
News

Chelsea Clinton on Using Data to Eliminate the Gender Gap

Web

Leadership Team | Harvard Business School Online

Byers Professor of Business Administration, Harvard Business School Vice Provost for Advances in Learning, Harvard University Youngme Moon Donald K. David Professor of Business Administration, Harvard... View Details

28 Jan 2011
News

HBS Faculty Approves Curriculum Innovation

office last July and resulted in the January 19 faculty vote. "We don't do anything without a lot of thought and care. That's what makes us who we are," said Professor Youngme Moon, senior associate dean and chair of the MBA Program. The... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

December 1999
Article

The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction

Keywords: Information Technology; Communication

May 2005
Article

Break Free from the Product Life Cycle

Keywords: Product; Business Cycles

1998
Working Paper

Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers

24 Apr 2015
News

An Anti-Creativity Checklist for 2015

Research Summary

This information is currently being updated. Please check back at a later date for more information. View Details

January 2023
Teaching Note

Duolingo: Teaching Languages to the Masses

Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details

Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention

May 2017 (Revised October 2017)
Supplement

Uber: Changing the Way the World Moves (B)

This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details

Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States

December 2015 (Revised June 2016)
Teaching Note

Uber: Changing the Way the World Moves

1998
Working Paper

The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation

2002
Article

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

Keywords: Identity; Customers; Customer Focus and Relationships

01 Sep 2005
News

GE’s Immelt Urges MBAs to Dream Big, Work Hard

address by student speaker Brian Kreiter (MBA ’05) and by the presentation of the class’s awards for teaching excellence to Assistant Professor Francisco de Asís Martínez-Jerez (Accounting and Control),... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Web

Impact & Testimonials | Information Technology

I’ve experienced in other remote settings. And the attention to detail the HBS Live Online Classrooms team brings to each session elevates the experience even further. It’s been a game-changer for us. Youngme View Details

2003
Article

Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias

Keywords: Information Technology; Prejudice and Bias

1998
Working Paper

The Effects of Physical Distance and Response Latency on Persuasion in Computer-Mediated Communication and Human-Computer Communication