Publications

March 2020
Case

Aereo

By: Thomas R. Eisenmann and Jacey Taft

Aereo aimed to disrupt television program distribution by providing consumers access to local broadcast TV programming using offsite antennas, cloud-based DVRs, and an Internet connection. With Aereo, consumers could “cut the cord” and avoid the high cost of a cable TV... View Details

Keywords: Entrepreneurship; Failure; Lawsuits and Litigation; Internet and the Web; Media; Entertainment and Recreation Industry; United States

December 2011
Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne

Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details

Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry

Find at Harvard

Web

HBR Classics - Alumni

HBR CLASSICS Through the years, a number of Harvard Business Review articles written by Harvard Business School faculty and others have risen to “classics” status – articles that are so groundbreaking in their scope or elemental in their... View Details

Web

Faculty & Researchers - Managing the Future of Work

de Chalendar. Managing Talent Pipelines in the Future of Work , Harvard Business School case, 2019. With William R. Kerr, Manjari Raman and Carl Kreitzberg. The Caring Company: How Employers Can Cut Costs And Boost Productivity View Details

August 2012 (Revised November 2014)
Case

Intuit Inc.: Project AgriNova

By: Thomas Eisenmann and Tanya Bijlani

In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details

Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry

February 2022
Case

Agora (A)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between political officials and their constituents by facilitating virtual “town halls,” making underrepresented voices heard and benefiting elected and... View Details

Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy

Web

HBS - The year in Review

recognized by MBA students for their excellence and dedication with Faculty Teaching Award honors. Tony Mayo, Sophus Reinert, and Charlotte Robertson were acknowledged for their profound impact within and outside of the required... View Details

January 2001
Background Note

Online Brokers

By: Thomas R. Eisenmann and Alastair Brown

Describes online brokers, companies that use the Internet to help clients identify prospective trading partners and sometimes help their clients complete transactions. First, summarizes the various ways that online brokers create value for their clients. Then analyzes... View Details

Keywords: Business Model; Web Services Industry

December 2021 (Revised January 2023)
Supplement

Katerra (B)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

In May 2020, SoftBank executives, having invested nearly $2 billion in Katerra, decided the vision of an end-to-end, vertically-integrated construction process was worth saving—with some major changes to company structure. The SoftBank Vision Fund invested $200 million... View Details

Keywords: Business Startups; Failure; Insolvency and Bankruptcy; Entrepreneurship; Construction; Real Estate Industry; Construction Industry; Technology Industry; United States

Web

AASU50 - Alumni

Done” ( HBS Alumni Bulletin , March 2018) HBS African-American Alumni Association HBS African-American Student Union The History of AASU Seven years after the founding of Harvard Business School in 1915, Wendell Thomas Cunningham became... View Details

January 1998 (Revised March 1998)
Case

Viacom, Inc.: Carpe Diem (Condensed)

By: Joseph L. Bower and Thomas R. Eisenmann

Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal... View Details

Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry

February 1996 (Revised November 1996)
Case

Viacom, Inc.: Carpe Diem

By: Joseph L. Bower and Thomas R. Eisenmann

Viacom has reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdock's News Corp. Different businesses within Viacom have contradictory positions... View Details

Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Global Strategy; Management; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry

Find at Harvard

09 Feb 2021
News

Investing in Entrepreneurship

honor of Peter O. Crisp. Thomas R. Eisenmann, the Howard H. Stevenson Professor of Business Administration, who was recently appointed faculty chair, will be the first to hold the title of Peter O. Crisp... View Details

Keywords: Susan Young

Web

Presentations - Institute For Strategy And Competitiveness

American Heart Journal Are Cost Advantages from a Modern Indian Hospital Transferable to the United States? by R. S. Kaplan, F. Erhun, V.G. Narayanan, B. Mistry and K. Brayton, et al We use time-driven... View Details

04 Sep 2019
Blog Post

A Guided Experience into the World of Entrepreneurship

possibility through another angle, seeking advice from Thomas Eisenmann, co-chair of the HBS Rock Center for Entrepreneurship and faculty co-chair for the MS/MBA program. Professor Eisenmann knew two... View Details

June 2007 (Revised August 2007)
Case

Dressen (Abridged) (A)

By: Thomas R. Piper

John Lynch, CEO of the Dressen Division of Westinghouse, was elated by the proposed leveraged buyout by the private equity firm, Warburg Pincus Ventures. The buyout would rid the division of a 'bad' parent and place the division's destiny in its own hands. A recently... View Details

Keywords: Leveraged Buyouts; Restructuring; Forecasting and Prediction; Private Equity; Bids and Bidding; Valuation

September 2014 (Revised June 2017)
Case

Google Inc. in 2014

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details

Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Digital Marketing; Information Technology Industry; Advertising Industry