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    • News  (90)
    • Research  (214)
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  • All HBS Web  (369)
    • News  (90)
    • Research  (214)
  • Faculty Publications  (95)
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  • August 2009 (Revised August 2010)
  • Case

Calera Corporation

By: Joseph B. Lassiter III, Thomas J. Steenburgh and Lauren Barley
Brent Constantz, founder, CEO, and president of Calera Corporation, felt a surge of optimism as he gazed at the recently commissioned prototype flue gas processing line at Calera's R&D facility in Moss Landing, California. It was late May 2009, and Calera was an... View Details
Keywords: Business Startups; Entrepreneurship; Product Design; Product Development; Environmental Sustainability; Commercialization; Green Technology Industry
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Lassiter, Joseph B., III, Thomas J. Steenburgh, and Lauren Barley. "Calera Corporation." Harvard Business School Case 810-030, August 2009. (Revised August 2010.)
  • July 2010 (Revised December 2011)
  • Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
  • 17 Aug 2010
  • First Look

First Look: August 17

  PublicationsAn Investigation of Earnings Management through Marketing Actions Authors:Craig J.Chapman, Thomas J. Steenburgh Publication:Management Science (forthcoming)... View Details
Keywords: Martha Lagace
  • July 2010
  • Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details
Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-702, July 2010.
  • 2022
  • Article

Improving Efficiency and Reducing Costs of MRI-Guided Prostate Brachytherapy Using Time-Driven Activity-Based Costing

By: Nikhil G. Thaker, Rajat J. Kudchadker, James R. Incalcaterra, Tharakeswara K. Bathala, Robert S. Kaplan, Ankit Agarwal, Deborah A. Kuban, Benjamin D. Frank, Prajnan Das, Thomas W. Feeley and Steven J. Frank
Integrated quality improvement (QI) and cost reduction strategies can help increase value in cancer care. We applied standard QI and TDABC methods to improve workflow efficiency and reduce costs for MRI-guided prostate brachytherapy. We constructed process maps,... View Details
Keywords: Brachytherapy; Quality Improvement; Prostate; Time-Driven Activity-Based Costing; Cost Accounting; Health Care and Treatment; Performance Efficiency; Health Industry
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Thaker, Nikhil G., Rajat J. Kudchadker, James R. Incalcaterra, Tharakeswara K. Bathala, Robert S. Kaplan, Ankit Agarwal, Deborah A. Kuban, Benjamin D. Frank, Prajnan Das, Thomas W. Feeley, and Steven J. Frank. "Improving Efficiency and Reducing Costs of MRI-Guided Prostate Brachytherapy Using Time-Driven Activity-Based Costing." Brachytherapy 21, no. 1 (2022): 49–54.
  • 2010
  • Working Paper

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

By: Doug J. Chung, Thomas J. Steenburgh and K. Sudhir
We estimate a dynamic structural model of sales force response to a bonus based compensation plan. The paper has two main methodological innovations: First, we implement empirically the method proposed by Arcidiacono and Miller (2010) to accommodate unobserved latent... View Details
Keywords: Compensation and Benefits; Performance Productivity; Mathematical Methods; Salesforce Management; Motivation and Incentives
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Chung, Doug J., Thomas J. Steenburgh, and K. Sudhir. "Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans." Harvard Business School Working Paper, No. 11-041, October 2010.
  • November 2008 (Revised August 2011)
  • Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

survival of only the most productive domestic firms. We investigate the roles of the two different mechanisms in determining the aggregate productivity gains by exploring their distinct predictions on the distributions of domestic firms:... View Details
Keywords: Sean Silverthorne
  • June 2003 (Revised January 2006)
  • Case

Xilinx, Inc. (A)

By: Thomas J. DeLong and Christina Darwall
Is it possible to create a great business and a company? Wim Roelandts sets out, in the context of Xilinx, to create a high-performance organization without sacrificing the human dimension. Roelandts experiences additional pressure when the company is affected by a... View Details
Keywords: Business Ventures; Economic Slowdown and Stagnation; Corporate Social Responsibility and Impact; Organizational Design
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DeLong, Thomas J., and Christina Darwall. "Xilinx, Inc. (A)." Harvard Business School Case 403-136, June 2003. (Revised January 2006.)
  • November 2012 (Revised July 2013)
  • Case

Gerry Pasciucco at AIG Financial Products

By: Gautam Mukunda and Thomas J. DeLong
Gerry Pasciucco was appointed to lead American International Group's Financial Products (AIGFP) group after the government bailout of AIG in 2008 and charged with the task of shutting down the division while minimizing the government's losses. AIGFP's failed trades had... View Details
Keywords: Corporate Accountability; Ethics; Crisis Management; Financial Crisis; Management Teams; Business and Government Relations; Financial Services Industry; United States
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Mukunda, Gautam, and Thomas J. DeLong. "Gerry Pasciucco at AIG Financial Products." Harvard Business School Case 413-059, November 2012. (Revised July 2013.)
  • November 2002 (Revised October 2003)
  • Supplement

Anne F. Baird

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Anne F. Baird." Harvard Business School Supplement 403-086, November 2002. (Revised October 2003.)
  • November 2002
  • Supplement

Richard Oliva

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Richard Oliva." Harvard Business School Supplement 403-085, November 2002.
  • November 2002
  • Supplement

Patricia Hughes Mason

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Patricia Hughes Mason." Harvard Business School Supplement 403-083, November 2002.
  • November 2002
  • Supplement

Samuel Allston

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Samuel Allston." Harvard Business School Supplement 403-082, November 2002.
  • November 2002
  • Supplement

Linda Fay Harris

By: Leslie A. Perlow and Thomas J. DeLong
Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
Keywords: Personal Development and Career
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Perlow, Leslie A., and Thomas J. DeLong. "Linda Fay Harris." Harvard Business School Supplement 403-081, November 2002.
  • 2010
  • Working Paper

Substitution Patterns of the Random Coefficients Logit

By: Thomas J. Steenburgh and Andrew Ainslie
Previous research suggests that the random coefficients logit is a highly flexible model that overcomes the problems of the homogeneous logit by allowing for differences in tastes across individuals. The purpose of this paper is to show that this is not true. We prove... View Details
Keywords: Decision Choices and Conditions; Mathematical Methods; Behavior; Prejudice and Bias
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Steenburgh, Thomas J., and Andrew Ainslie. "Substitution Patterns of the Random Coefficients Logit." Harvard Business School Working Paper, No. 10-053, January 2010.
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

trade press. Reasons for the discrepancy are discussed. Download the paper: http://www.hbs.edu/research/pdf/09-044.pdf Taste Heterogeneity, IIA, and the Similarity Critique Authors:Thomas J. Steenburgh and... View Details
Keywords: Martha Lagace
  • May 2001 (Revised May 2002)
  • Case

Infosys Technologies

By: Ashish Nanda and Thomas J. DeLong
Creating and sustaining a third-world-based technology company to compete globally (i.e. in the first-world) poses many challenges. Such challenges are examined through the genesis and progression of Infosys Technologies Ltd. Key decisions made by Chairman N.R.... View Details
Keywords: Entrepreneurship; Business or Company Management; Management Practices and Processes; Business Strategy; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development Strategy; Planning; Technological Innovation; Emerging Markets; Information Technology Industry
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Nanda, Ashish, and Thomas J. DeLong. "Infosys Technologies." Harvard Business School Case 801-445, May 2001. (Revised May 2002.)
  • July 2010
  • Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-701, July 2010.
  • March 2000 (Revised April 2001)
  • Case

Jill Greenthal at Donaldson, Lufkin & Jenrette (B): The TCI/AT&T Deal

By: Ashish Nanda, Thomas J. DeLong and Sarah S. Khetani
Documents the hectic and grueling work done by Jill Greenthal's team at Donaldson, Lufkin & Jenrette in an attempt to execute a landmark deal on behalf of a key client. View Details
Keywords: Leadership; Negotiation Process; Service Delivery; Groups and Teams; Entrepreneurship; Negotiation Deal; Gender; Banking Industry; Service Industry; Telecommunications Industry
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Nanda, Ashish, Thomas J. DeLong, and Sarah S. Khetani. "Jill Greenthal at Donaldson, Lufkin & Jenrette (B): The TCI/AT&T Deal." Harvard Business School Case 800-242, March 2000. (Revised April 2001.)
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