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Show Results For
- All HBS Web
(270)
- News (66)
- Research (167)
- Multimedia (3)
- Faculty Publications (80)
- 10 Feb 2015
- First Look
First Look: February 10
intermediary's technology. We develop a model to show that the intermediary would want to restrict sellers from charging buyers more for transactions it intermediates. With this restriction an intermediary can profitably raise demand for its services View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
percent of the 366 pairs of cross elasticities are sign asymmetric. Finally, we find that the occurrence of negatively signed cross elasticities can be partially explained by a set of hypothesized relationships between cross-price... View Details
Keywords: Sean Silverthorne
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending View Details
Keywords: Sean Silverthorne
- 06 Dec 2021
- News
Rescue & Recovery
he’s hosting a tour of the space—and assigning McKenna a key card. Ten months in as CEO of the humanitarian aid organization, it’s finally her first day in the office. One by one, a few other senior leaders assemble in the lobby for the 1... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success.... View Details
Keywords: Dina Gerdeman
- Web
Marketing - Doctoral
field exam, and then another three years on dissertation research and writing. The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and... View Details
- 16 Nov 2010
- First Look
First Look: November 16, 2010
be avoided by using a more deliberative, analytical decision-making process. In this paper, we describe joint evaluation as an effective tool to help decision makers manage their emotional assessments of morality. Bounded Ethicality in... View Details
Keywords: Sean Silverthorne
- January 2020 (Revised May 2020)
- Case
Direct to Consumer Brands
By: Sunil Gupta
Recent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to... View Details
Keywords: Direct-to-consumer; Digital Marketing; Industry Evolution; Business Startups; Internet and the Web; Brands and Branding; Marketing; Change
Gupta, Sunil. "Direct to Consumer Brands." Harvard Business School Case 520-060, January 2020. (Revised May 2020.)
- May–June 2018
- Article
Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition
By: Sandra J. Sucher and Shalene Gupta
Today layoffs have become companies’ default response to the challenges created by advances in technology and global competition. Yet research shows that job cuts rarely help senior leaders achieve their goals. Too often, they’re done for short-term gain, but the cost... View Details
Keywords: Job Cuts and Outsourcing; Organizational Change and Adaptation; Employees; Transition; Strategic Planning
Sucher, Sandra J., and Shalene Gupta. "Layoffs That Don't Break Your Company: Better Approaches to Workforce Transition." Harvard Business Review 96, no. 3 (May–June 2018): 122–129.
- October 2014
- Case
McKinsey & Company, 2012
By: John R. Wells and Galen Danskin
In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details
- 2018
- Book
Driving Digital Strategy: A Guide to Reimagining Your Business
By: Sunil Gupta
Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details
Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy
Gupta, Sunil. Driving Digital Strategy: A Guide to Reimagining Your Business. Boston: Harvard Business Review Press, 2018.
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
Popular Browse All Articles About Us Newsletter Sign-Up RSS Page 1 of 5,369 Results 12 Nov 2024 HBS Case Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers by Avery Forman How can formerly incarcerated people... View Details
- August 2021 (Revised February 2024)
- Case
Perfect Diary (完美日记)
By: Shunyuan Zhang and Sunil Gupta
Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details
Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia
Zhang, Shunyuan, and Sunil Gupta. "Perfect Diary (完美日记)." Harvard Business School Case 522-030, August 2021. (Revised February 2024.)
- 2014
- Other Teaching and Training Material
Marketing Reading: Creating Customer Value
By: Sunil Gupta
This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what... View Details
Keywords: Consumer Behavior; Consumer Marketing; Customer Experience; Network Effects; Service Profit Chain; Total Customer Value
Gupta, Sunil. "Marketing Reading: Creating Customer Value." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8176, 2014.
- Web
Live from Klarman Hall - Alumni
available below. 2025 Reunion Livestreams—June 13-14, 2025 Friday, June 13 Dean’s Welcome Address 8:30–9:30 a.m. ET Both livestreamed and recorded Speaker: Srikant Datar , Dean of the Faculty, George F. Baker Professor of Administration Dean Srikant Datar kicks off... View Details
- August 2013 (Revised July 2024)
- Case
Amazon in 2024
By: Sunil Gupta and Margaret L. Rodriguez
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Publishing Industry
Gupta, Sunil, and Margaret L. Rodriguez. "Amazon in 2024." Harvard Business School Case 514-025, August 2013. (Revised July 2024.)
- Web
Placement - Doctoral
studies, are uniquely individualized. Factors like departmental fit, location preferences, dual career choices, and family needs shape these decisions. We celebrate when students secure a position that brings them joy! Students are supported throughout their job search... View Details
- January 2014 (Revised January 2015)
- Case
Reinventing Adobe
By: Sunil Gupta and Lauren Barley
By 2013, Adobe had reinvented itself from a publisher of popular software such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative... View Details
Gupta, Sunil, and Lauren Barley. "Reinventing Adobe." Harvard Business School Case 514-066, January 2014. (Revised January 2015.)
- 12 Oct 2022
- Blog Post
11 Stories from HBS PRIDE for National Coming Out Day
gay, bisexual, transgender, gender nonconforming, and queer communities. Here, current HBS students share their personal stories through the National Coming Out Day storyboard series organized by the HBS PRIDE Club. We accept everyone in... View Details
- August 2017 (Revised June 2018)
- Case
Enpara.com: Digital Bank at a Crossroad
By: Sunil Gupta and Eren Kuzucu
In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October 2012, Enpara had been successful in attracting over 600,000 customers by appealing to digital savvy,... View Details
Keywords: Innovation; Competition; Banks and Banking; Business Model; Product Launch; Competitive Strategy; Integration; Innovation and Invention; Decision Making; Strategy; Emerging Markets; Digital Transformation; Banking Industry; Turkey
Gupta, Sunil, and Eren Kuzucu. "Enpara.com: Digital Bank at a Crossroad." Harvard Business School Case 518-030, August 2017. (Revised June 2018.)