Publications

December 2024 (Revised March 2025)
Case

WayCool: Addressing Food Loss

By: Rajiv Lal and Kairavi Dey

Headquartered in Chennai, India, WayCool started by focusing on solving the growing challenge of food losses and low farmer incomes. Dasari and Jayaraman, surprised at the amount of fruits and vegetables lost in the agricultural supply chain, set up the company with... View Details

Keywords: Agribusiness; Entrepreneurship; Agriculture and Agribusiness Industry; Asia; India; Bangalore

December 2011
Case

PepsiCo India: Performance with Purpose

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Natalie Kindred

In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy... View Details

Keywords: Corporate Strategy; Mission and Purpose; Food and Beverage Industry; India

01 Jun 2012
News

Faculty Research Online

in the number of “functional” managers for crowding in the C-suite. Is J.C. Penney’s Makeover the Future of Retailing? The stuffy department store chain has become emboldened under new CEO Ron Johnson (MBA 1984) with plans for an innovative store upgrade, simplified... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

August 2017
Supplement

PTC: A Transformation to IoT (B)

By: Rajiv Lal and Sarah McAra

In 2013, manufacturing software company PTC Inc. entered the Internet of Things (IoT) market under the leadership of CEO Jim Heppelmann, but the company’s culture was not fully aligned with the new strategic direction. Historically, PTC's culture was defined by... View Details

Keywords: Internet Of Things; Corporate Culture; Human Resources

September 2000 (Revised November 2000)
Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details

Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry

10 Apr 2012
First Look

First Look: April 10

Corstjens and Rajiv Lal Publication:Harvard Business Review 90, no. 4 (April 2012) Abstract Most companies assume that the easiest way to grow is by investing overseas and that... View Details

Keywords: Carmen Nobel

November 2024 (Revised January 2025)
Case

Precision Agriculture at AGCO

By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone

In 2024, AGCO, a leading agricultural equipment manufacturer, sought to improve its customers net farm income by 20% over five years by becoming a comprehensive one-stop precision agriculture solutions provider and strengthening its dual channel sales approach –... View Details

Keywords: Agriculture and Agribusiness Industry

Web

2022 Reunion Presentations - Alumni

traditional processes, enable companies to straddle industry boundaries, and open up powerful opportunities for learning. Direct-to-Consumer Brands: A Fad That Will Go Away or Disruptive Force That's Here to Stay? Faculty: Professor Rajiv... View Details

01 Dec 2017
News

2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping

retailer. They also have to consider the most relevant use of their space for the community in which they operate. Malls now have the opportunity to embrace technology, not fear it. Augmented reality and virtual reality can reenergize the brick-and-mortar retail... View Details

Keywords: Ron Johnson (MBA 1984), founder and CEO, Enjoy

November 2017 (Revised July 2018)
Case

Royal Philips: Designing Toward Profound Change

By: Srikant M. Datar, Rajiv Lal and Caitlin N. Bowler

This case explores Royal Philips CEO Frans van Houten's bold use of design research to inform a critical strategic decision: Should Philips leave its storied lighting business behind in favor of complete focus on health technology and consumer lifestyle products?... View Details

Keywords: Design Research; Health Technology; Innovation; Design; Research; Decision Choices and Conditions; Strategy; Organizational Change and Adaptation; Transformation

18 Feb 2015
First Look

First Look: February 18

http://www.pearsonhighered.com/educator/product/Managerial-Accounting-Decision-Making-and-Motivating-Performance/9780137024872.page February 2015 Rajiv Lal Retail Revolution: Will Your Brick & Mortar... View Details

Keywords: Sean Silverthorne

June 2003
Case

Peabody Simpson at the Crossroads

By: Rajiv Lal, Nitin Nohria and Leslie Freeman

Three managing directors at Peabody Simpson had just returned from a firm-wide recruiting event at Columbia University, which they had covered together, as all were alumni. They were commiserating about having to submit revised forecasts to their division heads by the... View Details

Keywords: Forecasting and Prediction; Capital Budgeting; Recruitment; Reports; Organizational Design

04 Jun 2013
First Look

First Look: June 4

predicted by the theory. Publisher's link: http://www.people.hbs.edu/mrhodeskropf/VCRiskReturn59.pdf 2006 Harvard Business Review Health Care's Service Fanatics: How the Cleveland Clinic Leaped to the Top of the Patient-satisfaction... View Details

Keywords: Sean Silverthorne

August 2000 (Revised September 2005)
Case

Omnitel Pronto Italia

By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju

Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details

Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy