Publications

Publications

Filter Results: (112) Arrow Down

Show Results For

← Page 6 of 112 Results
Sort by

Are you looking for?

→Search All HBS Web
  • April 2012 (Revised March 2013)
  • Case

Social Strategy at Harvard Business Review

By: Mikolaj Jan Piskorski and David Chen
The Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy—and start moving both revenue... View Details
Keywords: Competitive Advantage; Social and Collaborative Networks; Web; Publishing Industry; United States
Related
  • April 2012 (Revised March 2013)
  • Case

Social Strategy at American Express

By: Mikolaj Jan Piskorski and David Chen
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details
Keywords: Strategy; Partners and Partnerships; Social Marketing; Financial Services Industry
Related
  • 2013
  • Working Paper

Testing Coleman's Social-Norm Enforcement Mechanism: Evidence from Wikipedia

By: Mikolaj J. Piskorski and Andreea Gorbatai
Since Durkheim, sociologists have believed that dense network structures lead to fewer norm violations. Coleman (1990) proposed one mechanism generating this relationship and argued that dense networks provide an opportunity structure to reward those who punish norm... View Details
Keywords: Governance Compliance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Publishing; Social and Collaborative Networks; Social Issues; Societal Protocols
Related
  • July 2008 (Revised January 2013)
  • Teaching Note

eHarmony (TN)

By: Mikolaj Jan Piskorski and Hanna Halaburda
Teaching Note for eHarmony [709424]. View Details
Keywords: Business Model; Strategy; Valuation; Industry Structures; Competitive Advantage; Web Services Industry
Related
  • 2006
  • Other Unpublished Work

Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures

By: Mikolaj Jan Piskorski and Nitin Nohria
Keywords: Acquisition; Business Exit or Shutdown; Market Entry and Exit
Related
  • November 2006 (Revised November 2007)
  • Supplement

Procter & Gamble: Organization 2005 (B)

By: Mikolaj Jan Piskorski and Alessandro L. Spadini
Keywords: Organizations; Consumer Products Industry
Related
  • 03 May 2011
  • First Look

First Look: May 3

http://hbr.org/2011/05/column-the-hollow-science/ar/1 Effective Managers Say the Same Thing Twice (or More) Authors:Tsedal Neeley and Paul Leonardi Publication:Harvard Business Review 89, no. 5 (May 2011) Abstract How do effective managers get employees to act... View Details
Keywords: Sean Silverthorne
  • 2013
  • Other Unpublished Work

Social Structure of Norm Enforcement: Evidence from Wikipedia

By: Mikolaj Jan Piskorski and Andreea Daniela Gorbatai
Related
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

consumers not only discuss and disseminate branded content, they also create it. Why the ALS Ice Bucket Challenge was a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice... View Details
Keywords: Re: Multiple Faculty; Advertising
  • 17 Jul 2012
  • First Look

First Look: July 17

identified and classified in terms of specifying, allocating, and utilizing capacity. The first two categories reflect challenges faced by infrastructure providers; the last category, challenges faced by... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

Piskorski Abstract This paper proposes a straightforward way of differentiating between central network positions that confer power and those that confer status. I argue that actors achieve high status by... View Details
Keywords: Martha Lagace
  • 08 May 2012
  • First Look

First Look: May 8

abstract is unavailable at this time. Book: http://hbr.org/2012/05/six-myths-of-product-development/ar/1   Working PapersLearning by Supplying Authors:Juan Alcácer and Joanne Oxley Abstract Learning processes lie at the heart of our... View Details
Keywords: Carmen Nobel

Are you looking for?

→Search All HBS Web