Publications
Publications
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(519)
- Faculty Publications (199)
- February 2005
- Article
Managing the Ecosystem
By: Marco Iansiti
The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain... View Details
- January 2004
- Background Note
Beyond the IT Monolith
By: Marco Iansiti and Gregg Rotenberg
Leading companies are employing a radical new approach to IT--an approach that points the way to a new model of software architecture and deployment. These companies' successes seem to indicate that the problems IT critics have correctly identified are not, in fact,... View Details
- October 2003 (Revised March 2004)
- Background Note
Semiconductor Industry, 2002, The
By: Marco Iansiti and Marcin Strojwas
The semiconductor industry has exhibited an unparalleled rate of innovation since its birth over 50 years ago. Describes how technological innovation has shaped industry structure. View Details
- October 2003
- Case
Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation
By: Marco Iansiti and Marcin Strojwas
Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details
- July 2003 (Revised October 2013)
- Case
Model N Inc.
By: Marco Iansiti and Alison Berkley Wagonfeld
The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while... View Details
- December 2, 2002
- Other Article
The Secret of How Microsoft Stays on Top
By: Alan D. MacCormack, Marco Iansiti and Sean Silverthorne
- 2002
- Working Paper
Keynotes and Dominators: Framing Operating and Technology Strategy in a Business Ecosystem
By: Marco Iansiti and Roy Levien
- 1 Oct 2002
- Conference Presentation
Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation
By: Alan MacCormack and Marco Iansiti
- 2002
- Working Paper
The New Operational Dynamics of Business Ecosystems: Implications for Policy, Operations and Technology Strategy
By: Marco Iansiti and Roy Levien
- 2002
- Working Paper
The Tortoise and the Hare: An Empirical Investigation of the Dynamics of Integration, Differentiation and Incumbent Adaptation
By: George Westerman, Marco Iansiti and F. Warren McFarlan
- March 2000 (Revised April 2001)
- Case
eFrenzy, Inc. (A)
By: Marco Iansiti and Nicole Tempest
Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details
- 2000
- Working Paper
Experience, Experimentation, and the Accumulation of Knowledge: The Evolution of R&D in the Semiconductor Industry
By: Jonathan West and Marco Iansiti
- November 1999
- Case
Lucent Technologies: Optical Networking Group
By: Marco Iansiti and Barbara Feinberg
Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details