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Show Results For
- All HBS Web
(229)
- Research (204)
- Faculty Publications (3)
- 04 Feb 2022
- Book
Beyond the Cold War: Reinventing Socialism in 5 Countries
Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
display Apples to Apples and other board games, rather than attempting a cross-promotion with, say, Halloween costumes. The study results are outlined in a forthcoming Journal of Behavioral Decision Making article, The Impact of... View Details
- 22 Mar 2013
- Research & Ideas
Pulling Campbell’s Out of the Soup
company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by... View Details
- 01 May 2017
- Research & Ideas
Bad At Your Job? Maybe It's the Job’s Fault
Simons says. “They control this narrow slice, but their jobs are tied to things like revenue growth and profitability. The missing piece is the support they are given to accomplish their goals.” When using the tool, a job can be evaluated... View Details
Keywords: by Dina Gerdeman
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
company’s obligation lie? The struggle over the advertising of India’s fairness creams is the centerpiece of a March 2016 case “Fair & Lovely vs. Dark Is Beautiful,” which was written by Rohit Deshpandé, Sebastian S. Kresge Professor... View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
jimkruger In the mid-1990s, Target was a discount superstore behemoth. The retailer had set itself apart from chief rival Walmart with a focus on more upscale but wallet-friendly fashion and lifestyle lines, spurring double-digit growth... View Details
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
year, with the goal of making the world of finance accessible to broader audiences by providing a rigorous but accessible overview of the biggest topics in finance. Finance is “the language of business, the lifeblood of the economy, View Details
Keywords: by Dina Gerdeman
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have... View Details
Keywords: by Dina Gerdeman
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. The model relaxes the IPS property and allows a wider variety of results to be analyzed when studying the effects... View Details
Keywords: by Dina Gerdeman
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
approach, spearheading efforts to cut the rising costs of programming at the network by directing staff members to choose less expensive content and rely less on pricey A-list actors. Horn’s strategy paid... View Details
- 15 Aug 2022
- Book
University of the Future: Finding the Next World Leaders in Higher Ed
America to China by William C. Kirby, published by The Belknap Press of Harvard University Press. Copyright © 2022 by the President and Fellows... View Details
- 17 Sep 2018
- Research & Ideas
Welcome to Retirement. Who Am I Now?
organizations? Retirees may also find that all that extra time at home can ruffle relationships. In the study, some men whose wives had been homemakers said they drove their wives crazy soon after retirement by invading the kitchen View Details
- 05 Dec 2018
- Research & Ideas
Why Managers Should Reveal Their Failures
If you’re a business leader who oozes achievement, sprints up the corporate ladder, and earns big bucks, your co-workers probably resent you to some extent. New research says high-achievers can win over their colleagues with a simple... View Details
Keywords: by Dina Gerdeman
- 17 Jan 2018
- Research & Ideas
If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer
perceived by workers. Rouen set out to explore the factors at play. He obtained data from the US Bureau of Labor Statistics for 931 firms in the S&P 1500 between 2006 and 2013, including total employee... View Details
Keywords: by Dina Gerdeman
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
well, like the commercial aircraft manufacturers or the motion picture industry. Willy C. Shih (@WillyShih_atHBS) is the Robert and Jane Cizik Professor of Management Practice in Business Administration in the Technology View Details
Keywords: by Dina Gerdeman
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
can truly build advantage in this new world. About the Author Dina Gerdeman is a senior writer at Harvard Business School Working Knowledge. [Image: ipopba] Book Excerpt Putting AI at the Core View Details
Keywords: by Dina Gerdeman
- 31 Jul 2019
- Research & Ideas
Distressed Employees? Try Resilience Training
depression and anxiety can be reduced by coaching employees to increase their resilience, the ability to maintain good mental health despite psychological or physical setbacks. In fact, one study found that... View Details
- 29 Oct 2012
- Research & Ideas
Are You Paying a Tip--or a Bribe?
their job duties by doing favors that benefit the executives personally. "Executives can become quite skilled at managing things through informal exchanges and favors. But that means there is just a... View Details
Keywords: by Dina Gerdeman