by Laura Alfaro - Publications - Faculty & Research

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

Most Popular Articles 2013 How to Spot a Liar Key linguistic cues can help reveal dishonesty during business negotiations, whether it's a flat-out lie or a deliberate omission of key information, according to research by Lyn M. Van Swol,... View Details

Keywords: by Staff

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

technology is radically transforming the marketing function and the role of the marketing professional. The changes rippling through the marketing industry goes far beyond the simple mantra of "follow the eyeballs" to different screens. Gartner analyst View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

06 Feb 2014
Research & Ideas

The Art of American Advertising

advertising industry experimented with new ways of reaching consumers and established new models of working," said Laura Linard, director of special collections at Baker Library. The late nineteenth century witnessed a comparable... View Details

Keywords: by Carmen Nobel; Advertising

24 Feb 2003
Research & Ideas

In Troubled Africa, Botswana Flowers

Debora L. Spar's research in Africa has looked at the diamond industry, the AIDS crisis, and the democratization of South Africa since apartheid. Now she has turned her attention to Botswana, where an era of sustained growth has been under-researched. Working with... View Details

Keywords: by Cynthia Churchwell

05 Nov 2009
Research & Ideas

A Market for Human Cadavers in All but Name?

for cadavers. Anteby's current research examines the morality of markets by focusing on the U.S. supply and demand of cadavers for medical research and education.) Anyone who has been trained as a physician—or is close to someone who has... View Details

Keywords: by Michel Anteby; Health

12 Apr 2004
Research & Ideas

What Great American Leaders Teach Us

development of a case series on Great Business Leadership, and is the basis of another book being shepherded by Professor Nitin Nohria, Research Associate Laura Singleton, and me. This book looks... View Details

Keywords: by Sean Silverthorne

22 May 2020
In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

techniques, the changes in reimbursement for free-standing ambulatory surgery centers, the rise of telemedicine, and consumers’ preferences for surgery outside of the hospitals, will be accelerated by the closing of hospitals for... View Details

Keywords: by Danielle Kost

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

history of these entities.... When it is monetized" (whether by competition or government) "the for-profit enterprise will select the lowest price alternative." But Allen Howlett expressed reservations about this approach,... View Details

Keywords: by Jim Heskett

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

organization is still important for the best results. A number of factors were cited in determining the mix of inputs, responsibilities, and decisions associated with an RAP designed to maintain organizational agility over its life cycle. As View Details

Keywords: by James Heskett

05 Apr 2021
What Do You Think?

Why Can’t More Leaders Teach?

everyone is expected to give and take, teach and learn, during the discussions of issues in its classrooms. A book, Teaching by Heart: One Professor's Journey to Inspire, by Tom DeLong (pictured above), a... View Details

Keywords: by James Heskett

20 Mar 2018
First Look

First Look at New Research and Ideas, March 20, 2018

employees sit through training and attest that they understand the rules, but failing to assess the effectiveness of their compliance programs, or doing so with faulty metrics. The authors explain how we reached this sorry state—and how we can remedy it. Firms should... View Details

Keywords: Sean Silverthorne

22 Apr 2014
First Look

First Look: April 22

control over the use of remittances. In partnership with a Salvadoran bank, we offered U.S.-based migrants from El Salvador bank accounts in their home country into which they could send remittances. We randomly varied migrant control over El Salvador-based savings... View Details

Keywords: Sean Silverthorne

22 Apr 2002
Research & Ideas

Does Spirituality Drive Success?

spirituality in business. Can Spirituality Drive Success? Should It? In a session exploring how spirituality can lead to business success, panelist Tony Schwartz confessed to one distinction: he was perhaps the only person in the world who was "driven to the... View Details

Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

Despite the uncertain climate for start-ups, launching a business continues to hold irresistible appeal for aspiring entrepreneurs. For many African-Americans, entrepreneurship is seen as a means of building community as well as personal wealth, suggested Harvard... View Details

Keywords: by Julia Hanna

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

So Hard for White People to Talk About Racism by Robin DiAngelo and Ibram Kendi’s How to Be An Anti-Racist. I’ve been keen to re-read The Autobiography of Malcolm X by Alex Haley and Malcom X, but can’t seem... View Details

Keywords: by Carmen Nobel; Information; Publishing

17 Dec 2020
Research & Ideas

The 10 Most Popular Stories of 2020

that eight of the 10 most-read HBS Working Knowledge stories of the year were COVID-focused. Readers sought insights from HBS faculty about everything from managing large-scale remote work to leading during a crisis. The year was also marked View Details

Keywords: by Dina Gerdeman

21 Dec 2010
First Look

First Look: December 21

article reviews recent research conducted by the authors that finds that intellectual property rights reform increases technology transfers, foreign direct investment inflows, and industrial development. It also places the findings of... View Details

September 2022 (Revised April 2023)
Case

Cesaro e Associati

By: Christina R. Wing and Amram Migdal

This case describes the leadership succession planning process at Cesaro e Associati (Studio Cesaro), founded in 1986 by Franco Cesaro in the northeastern Italian state of Veneto. In 2022, Franco was contemplating retirement and passing leadership of his firm, which... View Details

Citation

Educators

Purchase

July 2013 (Revised January 2014)
Case

Experience! The Finger Lakes: The Groupon Partnership Decision

By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado

In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details

Keywords: Marketing Strategy; Social Marketing; United States