Publications
Publications
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- Faculty Publications (102)
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- 1996
- Book
Menú Estratégico—El Arte de la Guerra Competitiva [Strategic Menu—The Art of the Competitive War]
By: Julian Villalba and Juan Alcacer
- 2018
- Chapter
Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals
By: Juan Alcacer, John Cantwell and Michelle Gittelman
As the value chain of the pharmaceutical industry disaggregates, upstream discovery is increasingly carried out by small research-specialized firms while downstream development, testing and marketing is conducted by global pharmaceutical firms. Licensing plays an... View Details
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