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- All HBS Web (250)
- Faculty Publications (88)
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- 14 Jun 2016
- First Look
June 14, 2016
patent applications in 1976 to 16% in 2008. This is partly driven by the increase in the prevalence of information and communication technology; however, even for patents unrelated to information View Details
Keywords: Sean Silverthorne
- 04 Feb 2014
- First Look
First Look: February 4
by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the... View Details
Keywords: Sean Silverthlorne
- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- 11 Jun 2013
- First Look
First Look: June 11
initial relative firm capabilities, market attractiveness, market-firm fit, and knowledge transferability. By explicitly incorporating firm rivalry across multiple markets, our model offers a comprehensive... View Details
Keywords: Carmen Nobel
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
instance, eight HBS faculty and doctoral students, from two of the School's 10 academic units, used CLER to conduct experiments, notes John Galvin, assistant director of research computing services. In 2010,... View Details
Keywords: by Carmen Nobel
- 30 Aug 2011
- First Look
First Look: August 30
video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and... View Details
Keywords: Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
world. The Great Qing Empire ruled China and dominated East Asia by a combination of power and cultural prestige. China's economy was the world's largest. China seemed without... View Details
Keywords: Carmen Nobel
- June 24, 2016
- Other Article
Why Brexit Is a Big Deal
By: John A. Quelch
The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
Keywords: British Vote; Brexit; European Union; Impact; Historical Result; Governing Rules, Regulations, And Reforms; Disruption; Transition; Volatility; Decision Making; Globalization; Government and Politics; History; Leadership; Outcome or Result; Risk and Uncertainty; Strategy; European Union; Republic of Ireland; United Kingdom
Quelch, John A. "Why Brexit Is a Big Deal." Harvard Business School Working Knowledge (June 24, 2016). (Republished by Forbes.com on June 24, 2016 at: http://www.forbes.com/sites/hbsworkingknowledge/2016/06/24/why-brexit-is-a-big-deal/#2c5e5c587297.)
- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
Union will be far-reaching. John A. Quelch shares his thoughts on the ramifications of Brexit. Skills and Behaviors That Make Entrepreneurs Successful Research View Details
Keywords: by Carmen Nobel
- September 2013 (Revised June 2014)
- Supplement
Rana Plaza: Workplace Safety in Bangladesh (B)
By: John A. Quelch and Margaret L. Rodriguez
In the aftermath of the Rana Plaza building collapse, a group of international retailers and labor unions partnered to create a proposal for more stringent inspections and enforcement of safety standards in Bangladesh garment factories. The proposal was met by... View Details
Keywords: Retail Trade; Corporate Social Responsibility; Apparel; Bangladesh; Worker Safety; Government And Business; International Business; Apparel and Accessories Industry; Bangladesh
Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza: Workplace Safety in Bangladesh (B)." Harvard Business School Supplement 514-035, September 2013. (Revised June 2014.)
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
turning to marketing partners. Harvard Business School professors Gail J. McGovern and John Quelch documented the trend in an article in the March issue of Harvard Business... View Details
Keywords: by Poping Lin
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
in MBA branding and advertising courses for decades. This study provides additional evidence that building culture share brands is qualitatively different than conventional brand management. I'm also working on a study with HBS professor... View Details
Keywords: by Manda Salls
- 12 Aug 2014
- First Look
First Look: August 12
than measurements indicate? The current research explores problems that result, in part, from malfeasance by outside perpetrators who overstate their efforts to increase their measured performance. In parallel, similar vulnerabilities... View Details
Keywords: Sean Silverthorne
- 26 May 2015
- First Look
First Look: May 26
manufacturing clusters. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49178 Business Models-Nature and Benefits By: Casadesus-Masanell, Ramon, and John... View Details
Keywords: Sean Silverthorne
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
deceptive veneer of familiarity, cultural gulfs and local differences often remain hidden. There is an increasingly international style of management.— John Quelch, HBS Amid these conflicting realities,... View Details
Keywords: by Garry Emmons
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Corporate Brands Crossing Borders In the second presentation of the Global Brands session, HBS professor Douglas Holt described a work in progress that he is conducting with HBS professor John Quelch View Details
- April 2009
- Article
How to Market in a Downturn
By: John A. Quelch and Katherine Jocz
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Because no two recessions are exactly alike, marketers find themselves in poorly... View Details
Keywords: Customers; Economic Slowdown and Stagnation; Spending; Marketing Strategy; Consumer Behavior; Segmentation
Quelch, John A., and Katherine Jocz. "How to Market in a Downturn." Harvard Business Review 87, no. 4 (April 2009): 52–62.
- April 2014 (Revised January 2015)
- Background Note
Note on Mobile Healthcare
By: John A. Quelch and Margaret L. Rodriguez
Delivering health care to the global population was a challenge. Health care costs accounted for ten percent of world GDP by 2013. In the U.S., health care costs were expected to top $3.1 trillion in 2014. New technologies, shortages of trained personnel and... View Details
Keywords: Health Care; Mobile; Mobile App; Public Health; Startups; Hardware; Software; Telemedicine; Global; Medical Devices; Medical Services; Medical Solutions; Entrepreneurs; Government And Business; Technological Change; Health Care and Treatment; Entrepreneurship; Government and Politics; Technological Innovation; Applications and Software; Information Infrastructure; Health Industry; Technology Industry
Quelch, John A., and Margaret L. Rodriguez. "Note on Mobile Healthcare." Harvard Business School Background Note 514-122, April 2014. (Revised January 2015.)
- September 2011 (Revised December 2012)
- Case
Pepsi-Lipton Brisk
By: Thales S. Teixeira and Alison Caverly
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
Teixeira, Thales S., and Alison Caverly. "Pepsi-Lipton Brisk." Harvard Business School Case 512-011, September 2011. (Revised December 2012.)