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  • 09 Aug 2017
  • News

4 Ways to Maximize Disruption in the Gig Economy

  • 20 May 2014
  • First Look

First Look: May 20

challenge for the existing theories on upstream capital flows and global imbalances. August 2013 Journal of the European Economic Association The New Empirical Economics of Management By: Bloom, Nicholas, Renata Lemos, Raffaella Sadun,... View Details
Keywords: Sean Silverthorne
  • March 2014 (Revised December 2014)
  • Case

Vision 2020: Takeda and the Vaccine Business

By: John A. Quelch and Margaret L. Rodriguez
In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003... View Details
Keywords: Health Care; Global; NGO; Public Health; Japan; GSK; Vaccine; Supply Chain; Market Entry; Health; Health Care and Treatment; Trade; Market Entry and Exit; Global Strategy; Health Industry; Pharmaceutical Industry
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  • June 2010 (Revised July 2011)
  • Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry
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  • 28 Mar 2019
  • News

What’s Really Driving Disruption (It’s Not Technology)

  • 14 Oct 2015
  • News

When People Pay Attention to Video Ads and Why

  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira Abstract— Many online stores are designed such that shoppers can easily access any available discounted products. We propose... View Details
Keywords: Dina Gerdeman
  • 25 Mar 2019
  • News

New generation of startups threaten blue-chips like CVS and UnitedHealth

    Greater Good

    Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and... View Details
    • 01 Dec 2018
    • News

    Alumni and Faculty Books for December 2018

    caregiver that is so important to patient-centered care. Compassionate Management of Mental Health in the Modern Workplace by John A. Quelch (DBA 1977) View Details
    • 10 Jul 2018
    • First Look

    New Research and Ideas, July 10, 2018

    of companies that are helping create the conditions for the industry’s growth by amassing knowledge about best practices, influencing the development of regulations, exploring new uses for drones, developing a professional workforce,... View Details
    Keywords: Dina Gerdeman
    • Research Summary

    Rooting Marketing Strategy in Human Universals

    Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
    • 10 Dec 2007
    • HBS Case

    One Laptop per Child

    Dell, and Lenovo. Such wide-ranging issues are the focus of the case, coauthored by HBS professor John Quelch and... View Details
    Keywords: by Martha Lagace; Computer
    • 2014
    • Working Paper

    The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

    By: Thales S. Teixeira
    Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
    Keywords: Strategy; Advertising
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    • 14 Jun 2016
    • First Look

    June 14, 2016

    patent applications in 1976 to 16% in 2008. This is partly driven by the increase in the prevalence of information and communication technology; however, even for patents unrelated to information View Details
    Keywords: Sean Silverthorne
    • 04 Feb 2014
    • First Look

    First Look: February 4

    by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the... View Details
    Keywords: Sean Silverthlorne

      All Business is Local

      Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on... View Details

      • 01 Mar 2016
      • News

      Alumni and Faculty Books for March 2016

      experimentation rule the day. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business by John A. Quelch (Oxford... View Details
      • 17 Dec 2013
      • First Look

      First Look: December 17

      world. The Great Qing Empire ruled China and dominated East Asia by a combination of power and cultural prestige. China's economy was the world's largest. China seemed without... View Details
      Keywords: Carmen Nobel
      • 30 Aug 2011
      • First Look

      First Look: August 30

      video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and... View Details
      Keywords: Sean Silverthorne