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- All HBS Web (242)
- Faculty Publications (88)
Show Results For
- All HBS Web (242)
- Faculty Publications (88)
- March 2014 (Revised December 2014)
- Case
Vision 2020: Takeda and the Vaccine Business
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003...
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Keywords:
Health Care;
Global;
NGO;
Public Health;
Japan;
GSK;
Vaccine;
Supply Chain;
Market Entry;
Health;
Health Care and Treatment;
Trade;
Market Entry and Exit;
Global Strategy;
Health Industry;
Pharmaceutical Industry
Quelch, John A., and Margaret L. Rodriguez. "Vision 2020: Takeda and the Vaccine Business." Harvard Business School Case 514-084, March 2014. (Revised December 2014.)
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a...
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Keywords:
Market Research;
Forecasting;
Consumer Marketing;
New Product Marketing;
Product Lines;
Merchandising;
Branding;
Demand and Consumers;
Partners and Partnerships;
Marketing Strategy;
Forecasting and Prediction;
Product Marketing;
Brands and Branding;
Product Development;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
- 20 May 2014
- First Look
First Look: May 20
challenge for the existing theories on upstream capital flows and global imbalances. August 2013 Journal of the European Economic Association The New Empirical Economics of Management By: Bloom, Nicholas, Renata Lemos, Raffaella Sadun,...
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Keywords:
Sean Silverthorne
- 10 Dec 2007
- HBS Case
One Laptop per Child
Dell, and Lenovo. Such wide-ranging issues are the focus of the case, coauthored by HBS professor John Quelch and...
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- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira Abstract— Many online stores are designed such that shoppers can easily access any available discounted products. We propose...
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Keywords:
Dina Gerdeman
- 14 Oct 2015
- News
When People Pay Attention to Video Ads and Why
Greater Good
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and...
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- 28 Mar 2019
- News
What’s Really Driving Disruption (It’s Not Technology)
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
of companies that are helping create the conditions for the industry’s growth by amassing knowledge about best practices, influencing the development of regulations, exploring new uses for drones, developing a professional workforce,...
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Keywords:
Dina Gerdeman
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
caregiver that is so important to patient-centered care. Compassionate Management of Mental Health in the Modern Workplace by John A. Quelch (DBA 1977) View Details
- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste...
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Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization...
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- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
experimentation rule the day. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business by John A. Quelch (Oxford...
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All Business is Local
Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on... View Details
- 14 Jun 2016
- First Look
June 14, 2016
patent applications in 1976 to 16% in 2008. This is partly driven by the increase in the prevalence of information and communication technology; however, even for patents unrelated to information View Details
Keywords:
Sean Silverthorne
- 04 Feb 2014
- First Look
First Look: February 4
by smart competitors and changes in their industries. In each case, there were opportunities to act before a crisis engulfed the organization. At Kodak, for example, CEO George Fisher attempted to move the...
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Keywords:
Sean Silverthlorne
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
instance, eight HBS faculty and doctoral students, from two of the School's 10 academic units, used CLER to conduct experiments, notes John Galvin, assistant director of research computing services. In 2010,...
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Keywords:
by Carmen Nobel
- 17 Dec 2013
- First Look
First Look: December 17
world. The Great Qing Empire ruled China and dominated East Asia by a combination of power and cultural prestige. China's economy was the world's largest. China seemed without...
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Keywords:
Carmen Nobel
- June 24, 2016
- Other Article
Why Brexit Is a Big Deal
By: John A. Quelch
The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic.
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
Brexit is a vote against the European Union. Once heralded as the engine of a one-for-all and... View Details
Keywords:
British Vote;
Brexit;
European Union;
Impact;
Historical Result;
Governing Rules, Regulations, And Reforms;
Disruption;
Transition;
Volatility;
Decision Making;
Globalization;
Government and Politics;
History;
Leadership;
Outcome or Result;
Risk and Uncertainty;
Strategy;
European Union;
Republic of Ireland;
United Kingdom
Quelch, John A. "Why Brexit Is a Big Deal." Harvard Business School Working Knowledge (June 24, 2016). (Republished by Forbes.com on June 24, 2016 at: http://www.forbes.com/sites/hbsworkingknowledge/2016/06/24/why-brexit-is-a-big-deal/#2c5e5c587297.)