by John Macomber - Publications - Faculty & Research

09 Jul 2007
Research & Ideas

Five Steps to Better Family Negotiations

successfully leveraged in negotiations between family members in family business systems. We will review the principles and their applicability to family negotiations below. 1. Analyze The Negotiation Space The negotiation space consists of all parties that are... View Details

Keywords: by John A. Davis and Deepak Malhotra

03 Jun 2015
Working Paper Summaries

Business Models--Nature and Benefits

Keywords: by Ramon Casadesus-Masanell & John Heilbron

04 Oct 2007
Working Paper Summaries

Fair (and Not So Fair) Division

Keywords: by John W. Pratt

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

by the victors. A focus-group participant in Russia told us: "The more people who buy [a] brand the better quality it is." A Spanish consumer agreed: "I like [global] brands because they usually offer more quality and... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

29 May 2008
Working Paper Summaries

Some Neglected Axioms in Fair Division

Keywords: by John W. Pratt

29 Jul 2002
Research & Ideas

Get Off the Dime!

Using real-life stories, John Kotter and Dan Cohen have identified eight steps toward making large-scale change in organizations. The first step: Create a sense of urgency among the relevant people.In successful change efforts, the first... View Details

Keywords: by John P. Kotter & Dan S. Cohen

2016
Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch

The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details

Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America

Citation

Read Now

April 2011
Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott

The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry

Citation

Educators

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1995
Working Paper

Managing Marketing by the Customer Equity Criterion

By: Robert C. Blattberg and John Deighton

Citation

October 2021 (Revised February 2022)
Case

upGrad: Delivering Career Outcomes Online: Degree by Degree

By: John J-H Kim, Anjali Raina and Rachna Chawla

In August 2021, the founders of upGrad, the latest unicorn in the Indian higher education online space, were deciding how to best use the funds to execute on their ambitious growth plans. Ronnie Screwvala, Mayank Kumar and Phalgun Kompalli had envisioned upGrad as an... View Details

Keywords: Unicorns; COVID-19 Pandemic; Higher Education; Internet and the Web; Spending; Growth and Development Strategy; Education Industry; India

Citation

Educators

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20 Apr 2020
Book

Why COVID-19 Raises the Stakes for Healthy Buildings

predicts. “And pretty quickly they'll be selective about their apartments and their offices as well, and they'll share that information with other people.” Book Excerpt Healthy Buildings: How Indoor Spaces Drive Performance and Productivity View Details

Keywords: by Kristen Senz; Real Estate; Health

05 Jul 2006
Working Paper Summaries

The Presentation of Self in the Information Age

Keywords: by John A. Deighton; Advertising

28 Jan 2010
Working Paper Summaries

Does Product Market Competition Lead Firms To Decentralize?

Keywords: by Nicholas Bloom, Raffaella Sadun & John Van Reenen

07 Mar 2013
Research & Ideas

Video: Harvard Business School at the Kumbh Mela

Shivaratri Snan bathing day on March 10. To accommodate everyone, the Indian government creates a temporary city-building roads and providing power on what is normally an empty flood plain. Senior Lecturer and Dauten Real Estate Fellow View Details

Keywords: by Jim Aisner; Construction; Real Estate

15 Nov 2012
Research & Ideas

Funding the Design of Livable Cities

Editor's note: This article originally appeared on Harvard University's Real Estate Academic Initiative website. If Harvard Business School and the Graduate School of Design seem miles apart both literally and culturally, John View Details

Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities

23 Nov 2011
Working Paper Summaries

The Organization of Firms Across Countries

Keywords: by Nicholas Bloom, Rafaella Sadun & John Van Reenen

24 Jul 2013
Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

mountain of pension costs. John Macomber, Robert Pozen, and Eric Werker—offer their views on some down-the-road scenarios. Beyond A Bailout By: Senior Lecturer John Macomber... View Details

Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto

15 Mar 2010
HBS Case

Developing Asia’s Largest Slum

estate values in the world. “Government is not one person, obviously; it's many people with many agendas, particularly in India." —Lakshmi Iyer In "Dharavi: Developing Asia's Largest Slum," HBS assistant professor Lakshmi Iyer and lecturer View Details

Keywords: by Julia Hanna; Construction; Real Estate