by John Kotter - Publications - Faculty & Research

24 Aug 2016
Research & Ideas

Can Obamacare Be Saved?

On August 15th, Aetna announced that it would reduce by 80 percent its participation in the Obama administration’s public exchanges for health insurance policies in 2017, citing significant financial losses. The move came just a few weeks... View Details

Keywords: by John A. Quelch and Emily Boudreau; Insurance; Health

02 Sep 2016
Op-Ed

The Twitter Election

time interacting with traditional media.Second, voters who may have enjoyed being entertained and provoked during the primary by Trump's tweets are likely to become more serious as they approach the general election. Given the tough... View Details

Keywords: by John Quelch and Thales Teixeira

2016
Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch

The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details

Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Insurance Industry; Public Administration Industry; Europe; North and Central America

Citation

Read Now

01 Nov 1999
Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

Leading in the 21st Century is an HBS Executive Education program being held in January 2000. Professors Gary Hamel and John Kotter talk about the course and the new realities of leadership and competitive... View Details

Keywords: by Staff

29 May 2008
Working Paper Summaries

Some Neglected Axioms in Fair Division

Keywords: by John W. Pratt

18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

improve health in their communities. The business case for investing in community health is compelling, especially for companies that depend on communities for workers and customers. Sick and absent workers cost American firms some $225 billion annually. Now a study... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

April 2011
Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott

The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry

Citation

Educators

Purchase

October 2021 (Revised February 2022)
Case

upGrad: Delivering Career Outcomes Online: Degree by Degree

By: John J-H Kim, Anjali Raina and Rachna Chawla

In August 2021, the founders of upGrad, the latest unicorn in the Indian higher education online space, were deciding how to best use the funds to execute on their ambitious growth plans. Ronnie Screwvala, Mayank Kumar and Phalgun Kompalli had envisioned upGrad as an... View Details

Keywords: Unicorns; COVID-19 Pandemic; Higher Education; Internet and the Web; Spending; Growth and Development Strategy; Education Industry; India

Citation

Educators

Purchase

1995
Working Paper

Managing Marketing by the Customer Equity Criterion

By: Robert C. Blattberg and John Deighton

Citation

19 Dec 2012
Research & Ideas

Affordable Housing: Israel and the United States

besieged with global discord that threatens regional peace, faces the same domestic headlines. In 2011, when young Israelis—and extending eventually to not-so-young Israelis, fueled by Facebook—mounted a "cottage cheese... View Details

Keywords: by Nicolas P. Retsinas, John H. Vogel & Charles S. Laven; Construction; Real Estate

31 May 2007
Working Paper Summaries

Extremeness Seeking: When and Why Consumers Prefer the Extremes

Keywords: by John T. Gourville & Dilip Soman

20 Sep 2004
Research & Ideas

How Consumers Value Global Brands

by the victors. A focus-group participant in Russia told us: "The more people who buy [a] brand the better quality it is." A Spanish consumer agreed: "I like [global] brands because they usually offer more quality and... View Details

Keywords: by Douglas B. Holt, John A. Quelch & Earl L. Taylor

03 Jun 2015
Working Paper Summaries

Business Models--Nature and Benefits

Keywords: by Ramon Casadesus-Masanell & John Heilbron

24 Jul 2013
Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

mountain of pension costs. John Macomber, Robert Pozen, and Eric Werker—offer their views on some down-the-road scenarios. Beyond A Bailout By: Senior Lecturer John Macomber Detroit has failed. Why did this... View Details

Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto

23 Nov 2011
Working Paper Summaries

The Organization of Firms Across Countries

Keywords: by Nicholas Bloom, Rafaella Sadun & John Van Reenen

04 Oct 2007
Working Paper Summaries

Fair (and Not So Fair) Division

Keywords: by John W. Pratt

2008
Chapter

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, Peter Tufano and John Thompson

Citation

2008
Working Paper

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, John Thompson and Peter Tufano

In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details

Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States

Citation

Read Now