Filter Results:
(2,868)
Show Results For
- All HBS Web
(2,868)
- People (2)
- News (1,015)
- Research (1,499)
- Events (6)
- Multimedia (23)
- Faculty Publications (737)
Show Results For
- All HBS Web
(2,868)
- People (2)
- News (1,015)
- Research (1,499)
- Events (6)
- Multimedia (23)
- Faculty Publications (737)
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. A recent Economist magazine includes a... View Details
Keywords: by John Quelch
- 11 Dec 2013
- HBS Seminar
John Deighton, Harvard Business School
- 01 Oct 2001
- News
New Economy Notables: John Doerr
John Doerr Photo courtesy of John Doerr The summer after his first year at HBS, armed with a master's in electrical engineering from Rice University, John Doerr moved to... View Details
- 23 May 2018
- News
John A. Paulson, MBA 1980
and Applied Sciences, which is renamed in his honor President, Paulson & Co. Inc. John Paulson’s knack for business was evident early on. At six, he sold Charms candies on the playground in his Queens neighborhood. Buying the candy in... View Details
Keywords: Susan Young
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
Harvard Business School professor John Quelch is debuting a blog on marketing issues at Harvard Business Online. HBS Working Knowledge is reprinting his first entry, which looks at the Mattel toy recall.Mattel has been criticized heavily... View Details
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details
Keywords: by John A. Quelch
- 20 May 2016
- Op-Ed
World Health Organization Lacks Leadership to Combat Pandemics
public advisories, and it is regarded as more of a policeman than a partner by national governments. Its many dedicated scientists produce useful reports on the global state of public health, but the WHO's bureaucracy impedes the decisive... View Details
- 01 Nov 1999
- Research & Ideas
John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922
John H. Patterson created an intricate system of management to monitor and train company salesman. He gave them scripts to memorize and assigned them territory to cover. He held conventions and thematic sales contests, and pressured... View Details
Keywords: by Walter A. Friedman
- 13 Mar 2023
- Op-Ed
How Leaders Should Leave
will you gain by resigning, and what will you give up? Are your skills in such strong demand that you are already being approached by recruiters? Meet with the boss. No one likes a surprise exit, so don’t... View Details
Keywords: by John Quelch
- 01 Mar 2015
- News
Remembering John Whitehead (MBA 1947)
John C. Whitehead (MBA 1947)—business leader, community collaborator, prominent philanthropist, education visionary—died February 7 at age 92. During a lauded career, Whitehead guided Goldman Sachs to the forefront of investment banking;... View Details
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the... View Details
- 11 Apr 2014
- Working Paper Summaries
Learning By Thinking: How Reflection Improves Performance
- 01 Sep 2009
- News
John Kotter's Urgent Message for Entrepreneurs
- 20 Sep 2007
- Research & Ideas
How to be a Customer
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.99 percent of marketing focuses on how to sell to... View Details
Keywords: by John Quelch
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct... View Details
Keywords: by John Quelch
- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut... View Details
- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.As the British nineteenth century commentator View Details
Keywords: by John Quelch
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Marketers are trained to match supply to demand. Everything... View Details
- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. How often have you heard a manager blame... View Details
Keywords: by John Quelch
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.In soccer, it's axiomatic that controlling... View Details