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- All HBS Web
(144)
- News (21)
- Research (118)
- Multimedia (1)
- Faculty Publications (76)
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- February 2020
- Teaching Note
Target Stores: The Hunt for 'Unvolunteered Truths'
By: John Deighton and Leora Kornfeld
Teaching Note for HBS No. 515-090. View Details
- November 2011
- Teaching Note
The Cheezburger Network (TN)
By: John Deighton and Leora Kornfeld
Keywords: Networks
- November 2011 (Revised January 2012)
- Case
Google+
By: John Deighton and Leora Kornfeld
Keywords: Web Services Industry
- May 2015 (Revised April 2016)
- Case
Target Stores: The Hunt for 'Unvolunteered Truths'
By: John Deighton and Leora Kornfeld
Deighton, John, and Leora Kornfeld. "Target Stores: The Hunt for 'Unvolunteered Truths'." Harvard Business School Case 515-090, May 2015. (Revised April 2016.)
- November 2013
- Article
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details
Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States
Avery, Jill, Thomas Steenburgh, John A. Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (November 2013).
- May 2012
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
- March 2010 (Revised August 2010)
- Teaching Note
Slanket: Responding to Snuggie's Market Entry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for [510034]. View Details
Keywords: Market Entry and Exit
- 2022
- Afterword
The Internet's Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Internet's Effects on Consumption: Useful, Harmful, Playful." Afterword to The Routledge Handbook of Digital Consumption. 2nd ed., edited by Rosa Llamas and Russell Belk, 529–539. Routledge, 2022.
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
- Teaching Interest
Digital Marketing Strategy
By: John A. Deighton
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- 2012
- Report
Economic Value of the Advertising-Supported Internet Ecosystem
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "Economic Value of the Advertising-Supported Internet Ecosystem." Report, Interactive Advertising Bureau, New York, September 2012.
- March 2013
- Supplement
The Ford Fiesta
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Video Supplement 513-704, March 2013.
- June 2010 (Revised January 2021)
- Teaching Note
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510057. View Details
- 05 Apr 2011
- First Look
First Look: April 5
ability to integrate the efforts of non-Chinese leaders are involved. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311074-PDF-ENG Herborist John Deighton, Leora Kornfeld, Yanqun He, View Details
Keywords: Sean Silverthorne
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Author: M. H. Bazerman Publication: In Acting in Time on Energy Policy, edited by David T. Ellwood and Kelly Gallagher. Brookings, in press No abstract is available at this time. Interactivity's... View Details
Keywords: Martha Lagace
- March 2016 (Revised April 2018)
- Case
WPP: From Mad Men to Math Men (and Women)
By: John Deighton, Sofia Pietrella and Leora Kornfeld
Deighton, John, Sofia Pietrella, and Leora Kornfeld. "WPP: From Mad Men to Math Men (and Women)." Harvard Business School Case 516-065, March 2016. (Revised April 2018.)
- 22 Dec 2009
- First Look
First Look: Dec. 22
Deighton and Leora KornfeldHarvard Business School Case 510-055 How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots... View Details
Keywords: Martha Lagace
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