by John A. Deighton - Publications - Faculty & Research

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

19 Apr 2011
First Look

First Look: April 19

Facebook John Deighton and Leora KornfeldHarvard Business School Case 511-110 In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one... View Details

Keywords: Sean Silverthorne

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe

November 2008 (Revised January 2011)
Exercise

Breaking Through Action Plan

By: David A. Thomas and Karen J. Watai

The "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The Making of Minority Executives in Corporate America by David A. Thomas and John J. Gabarro. The Action Plan was originally designed as part of a facilitated session but... View Details

Keywords: Competency and Skills; Management Analysis, Tools, and Techniques; Personal Development and Career; Relationships; Power and Influence; Trust

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08 Jun 2009
Research & Ideas

The Return of the Salesman

Michael French and Andrew Popp) We asked BHR coeditor Walter A. Friedman, whose book Birth of a Salesman: The Transformation of Selling in America has contributed to the literature, to help us understand why salesmen are again the subject... View Details

Keywords: by Sean Silverthorne; Retail

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

Teaching a case study on the National Geographic Society for the first time, HBS professor David A. Garvin walks out to the middle of the horseshoe-shaped classroom and asks his students, "How many of you have familiarity with... View Details

Keywords: by Sean Silverthorne; Publishing

July 1998 (Revised November 2004)
Exercise

Succession Planning Worksheet

By: John A. Davis

Copyrighted by John Davis. View Details

Keywords: Management Succession

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28 Jun 2011
First Look

First Look: June 28

Display Dennis Campbell and Rui LuHarvard Business School Case 111-072 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/111072-PDF-ENG The Ford Fiesta John View Details

Keywords: Sean Silverthorne

16 Oct 2007
First Look

First Look: October 16, 2007

that information disclosure is particularly likely to spur responses from firms whose legitimacy is threatened (and thus are shamed) and face lower-cost opportunities to respond (and thus are particularly able). Testing this by examining... View Details

Keywords: Sean Silverthorne

22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

on specific proposals begin the week of June 22.] Treasury Secretary Timothy Geithner's proposals for fixing the broken financial system closely resemble those found in Moss's own playbook. In this instance, the book is a Special Report on Regulatory Reform,... View Details

Keywords: by Roger Thompson; Banking; Financial Services

10 Aug 2010
First Look

First Look: August 10

often expensive, relationships with artists and other clients. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/709441-PDF-ENG Sony and the JK Wedding Dance John Deighton and Leora KornfeldHarvard... View Details

Keywords: Martha Lagace

04 May 2010
First Look

First Look: May 4

plan, has implications jointly for DCF and stock prices. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/210039-PDF-ENG United Breaks Guitars John Deighton and Leora KornfeldHarvard Business School... View Details

Keywords: Martha Lagace

17 May 2016
First Look

May 17, 2016

2016 New York: Oxford University Press Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business By: John A. Quelch. Abstract—The public health footprint associated with... View Details

Keywords: Sean Silverthorne

27 Aug 2013
First Look

First Look: August 27

Publications August 2013 Journal of Financial Economics The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico By: Beshears, John Abstract—I use data on oil and gas drilling in the Gulf of... View Details

Keywords: Sean Silverthorne

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

in which businesspeople played such a leading role—not just in economic affairs, but also in politics and culture? From American Business History: A Very Short Introduction by Walter A. Friedman. Copyright ©... View Details

Keywords: by Sean Silverthorne; Manufacturing

17 Jan 2020
In Practice

6 Traits That Set Top Business Leaders Apart

theme." Leonard A. Schlesinger, Baker Foundation Professor and co-author of What Great Service Leaders Know and Do. 6. They avoid distractions “They focus!” Rebecca M. Henderson (@RebeccaReCap), John and... View Details

Keywords: by Danielle Kost

04 Oct 2010
Research & Ideas

Introverts: The Best Leaders for Proactive Employees

study with professors Adam M. Grant of the University of Pennsylvania's Wharton School and David A. Hofmann of UNC Kenan-Flagler Business School. Their article, "Reversing the Extraverted Leadership Advantage: The Role of Employee... View Details

Keywords: by Carmen Nobel

Research Summary

Consumer's Relationships with Technologies

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

September 2008 (Revised May 2010)
Supplement

GE's Imagination Breakthrough: The EVO Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry

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March 2012
Case

The Agnellis and Fiat: Family Business Governance in a Crisis (A)

By: John A. Davis, Bernardo Bertoldi and Roberto Quaglia

After the death of Umberto Agnelli in 2004, the Agnelli family, led by John Elkann, needs to decide whether to keep Fiat CEO Giuseppe Morchio. The Fiat Group is in a delicate financial position, and John Elkann, the new family leader, is untested in this role. The... View Details

Keywords: Family Business; Family Ownership; Management Teams; Leadership; Corporate Governance; Crisis Management; Auto Industry; Manufacturing Industry; Italy

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