by John A. Deighton - Publications - Faculty & Research

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

Teaching a case study on the National Geographic Society for the first time, HBS professor David A. Garvin walks out to the middle of the horseshoe-shaped classroom and asks his students, "How many of you have familiarity with... View Details

Keywords: by Sean Silverthorne; Publishing

21 Jan 2015
Lessons from the Classroom

Managing the Family Business: Market Basket’s Lessons About Buyouts

independent members, chosen by both sides. Problem resolved? No. Another buyout was proposed but couldn't be agreed on. The battle moved to the board: Mike's branch wanted to invest aggressively in the business; George's branch wanted... View Details

Keywords: Retail

22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

on specific proposals begin the week of June 22.] Treasury Secretary Timothy Geithner's proposals for fixing the broken financial system closely resemble those found in Moss's own playbook. In this instance, the book is a Special Report on Regulatory Reform,... View Details

Keywords: by Roger Thompson; Banking; Financial Services

08 Jun 2009
Research & Ideas

The Return of the Salesman

Michael French and Andrew Popp) We asked BHR coeditor Walter A. Friedman, whose book Birth of a Salesman: The Transformation of Selling in America has contributed to the literature, to help us understand why salesmen are again the subject... View Details

Keywords: by Sean Silverthorne; Retail

14 Mar 2023
In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

other banks who have been experiencing a slow withdrawal of customer deposit balances. This is quickly being investigated by investors and regulators. Erik Stafford is the John View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

empowered by giving them opportunities to share ideas, as Lay’s has done by asking its customers to vote on the chip flavor the brand should create next. “This is a new trend, and it provides great... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

depth, and accessibility—it has become clear it is key to helping companies develop sustainable competitive advantage. “The new attention being given to data today is because suddenly, everywhere, it’s become much cheaper to measure,” says View Details

Keywords: by Dina Gerdeman

19 Apr 2011
First Look

First Look: April 19

Facebook John Deighton and Leora KornfeldHarvard Business School Case 511-110 In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one... View Details

Keywords: Sean Silverthorne

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Advertising Industry; Communications Industry; Consumer Products Industry; Information Technology Industry; Telecommunications Industry; Publishing Industry; North and Central America; Asia; Europe

05 Sep 2012
What Do You Think?

Will Business Management Save US Health Care?

Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details

Keywords: by Jim Heskett; Health

November 2008 (Revised January 2011)
Exercise

Breaking Through Action Plan

By: David A. Thomas and Karen J. Watai

The "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The Making of Minority Executives in Corporate America by David A. Thomas and John J. Gabarro. The Action Plan was originally designed as part of a facilitated session but... View Details

Keywords: Competency and Skills; Management Analysis, Tools, and Techniques; Personal Development and Career; Relationships; Power and Influence; Trust

Citation

Purchase

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many of the competitors spend ample time confessing insecurities to the camera.... View Details

Keywords: by Carmen Nobel; Retail

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

John A. Quelch, Charles Edward Wilson Professor of Business Administration, Emeritus. Tip: Small talk works big wonders Another factor that workplaces can focus on right now is creating opportunities for... View Details

Keywords: by Sean Silverthorne

05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

by Nobel-prize winner in economics George Akerlof and economist Robert Sheeler of "irrational exuberance" fame. These authors cite the importance of what John Maynard Keynes once referred to as... View Details

Keywords: by Jim Heskett

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

in which businesspeople played such a leading role—not just in economic affairs, but also in politics and culture? From American Business History: A Very Short Introduction by Walter A. Friedman. Copyright ©... View Details

Keywords: by Sean Silverthorne; Manufacturing

17 Jan 2020
In Practice

6 Traits That Set Top Business Leaders Apart

theme." Leonard A. Schlesinger, Baker Foundation Professor and co-author of What Great Service Leaders Know and Do. 6. They avoid distractions “They focus!” Rebecca M. Henderson (@RebeccaReCap), John and... View Details

Keywords: by Danielle Kost

01 Apr 2019
What Do You Think?

Does Our Bias Against Federal Deficits Need Rethinking?

accompanied by lower inflation and interest rates—that justify deficit spending to produce both economic growth and social programs designed to improve our quality of life and reduce social inequality” (JohnfrmClevelnd). Or, it prompts... View Details

Keywords: by James Heskett

04 Oct 2010
Research & Ideas

Introverts: The Best Leaders for Proactive Employees

study with professors Adam M. Grant of the University of Pennsylvania's Wharton School and David A. Hofmann of UNC Kenan-Flagler Business School. Their article, "Reversing the Extraverted Leadership Advantage: The Role of Employee... View Details

Keywords: by Carmen Nobel

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

knows how fitting, how proper, was his choice of that word. David A. Moss David A. Moss is the John G. McLean Professor of Business Administration at Harvard Business School,... View Details