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  • All HBS Web  (330)
    • News  (52)
    • Research  (210)
    • Events  (2)
  • Faculty Publications  (115)

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  • All HBS Web  (330)
    • News  (52)
    • Research  (210)
    • Events  (2)
  • Faculty Publications  (115)
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  • Spring 2017
  • Article

Globalizing Latin American Beauty

By: Geoffrey Jones
This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than darker skin. Although alleged Latin American fascination with beauty is regularly ascribed to culture, Latin sensuousness, and... View Details
Keywords: Latin America; Race And Ethnicity; Globalization; Race; Ethnicity; Prejudice and Bias; Beauty and Cosmetics Industry; Latin America
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Jones, Geoffrey. "Globalizing Latin American Beauty." ReVista: Harvard Review of Latin America 16, no. 3 (Spring 2017): 10–14.
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article... View Details
Keywords: Carmen Nobel
  • 2011
  • Working Paper

Historical Trajectories and Corporate Competences in Wind Energy

By: Geoffrey Jones and Loubna Bouamane
This working paper surveys the business history of the global wind energy turbine industry between the late nineteenth century and the present day. It examines the long-term prominence of firms headquartered in Denmark, the more fluctuating role of U.S.-based firms,... View Details
Keywords: Business History; Renewable Energy; Competitive Advantage; Technology Adoption; Policy; Business and Government Relations; Energy Industry; United States; Denmark
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Jones, Geoffrey, and Loubna Bouamane. "Historical Trajectories and Corporate Competences in Wind Energy." Harvard Business School Working Paper, No. 11-112, May 2011.
  • February 2005
  • Article

European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990

By: Geoffrey Jones and Peter Miskell
This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a... View Details
Keywords: Horizontal Integration; Organizations; Policy; Expansion; Market Transactions; Geographic Location; Restructuring; Competition; Brands and Branding; Production; Capital Structure; Value; Consumer Products Industry; European Union; United States
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Jones, Geoffrey, and Peter Miskell. "European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990." Economic History Review 58, no. 1 (February 2005): 113–139.
  • June 2011 (Revised November 2014)
  • Case

Vehbi Koç and the Making of Turkey's Largest Business Group

By: Asli M. Colpan and Geoffrey Jones
The case describes the creation of Turkey's largest business group by Vehbi Koç. The foundation of this group in the interwar years, and its subsequent diversification into many industries, including automobiles, household goods, and services, is analysed. The case... View Details
Keywords: Emerging Markets; Entrepreneurship; Globalization; Organizational Structure; Diversification; Manufacturing Industry; Turkey
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Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group." Harvard Business School Case 811-081, June 2011. (Revised November 2014.)
  • 2021
  • Working Paper

Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared... View Details
Keywords: Film Industry; Bollywood; Tamil Cinema; Male Gaze; Social Impact; Stereotypes; Oral History; Film Entertainment; Gender; Race; Personal Characteristics; Prejudice and Bias; Business History; Motion Pictures and Video Industry; India
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Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence." Harvard Business School Working Paper, No. 21-077, January 2021.
  • 2017
  • Working Paper

Emerging Markets and the Future of Business History

By: Gareth Austin, Carlos Dávila and Geoffrey Jones
This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate... View Details
Keywords: Business History; Emerging Markets; Developing Countries and Economies
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Austin, Gareth, Carlos Dávila, and Geoffrey Jones. "Emerging Markets and the Future of Business History." Harvard Business School Working Paper, No. 18-012, August 2017.
  • 2023
  • Book

Deeply Responsible Business: A Global History of Values-Driven Leadership

By: Geoffrey Jones
Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details
Keywords: Corporate Responsibility; Business Ecuation; Socially Responsible Investing; Business Education; Ethics; Leadership; Business History; Philanthropy and Charitable Giving; Religion; Social Enterprise; Social Issues; Wealth and Poverty; Corporate Social Responsibility and Impact; Mission and Purpose; Banking Industry; Beauty and Cosmetics Industry; Computer Industry; Consumer Products Industry; Education Industry; Fashion Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Manufacturing Industry; Electronics Industry; Agriculture and Agribusiness Industry; United Kingdom; Germany; United States; Japan; India; Latin America
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Jones, Geoffrey. Deeply Responsible Business: A Global History of Values-Driven Leadership. Cambridge, MA: Harvard University Press, 2023.
  • December 2014 (Revised January 2015)
  • Supplement

Vehbi Koç and the Making of Turkey's Largest Business Group (B)

By: Asli M. Colpan and Geoffrey Jones
The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988. This case takes the story forward to 2012 as the Koç group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It... View Details
Keywords: Business Groups; Turkey; Entrepreneurship; Management; Manufacturing Industry; Transportation Industry; Auto Industry; Central Asia; Middle East
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Colpan, Asli M., and Geoffrey Jones. "Vehbi Koç and the Making of Turkey's Largest Business Group (B)." Harvard Business School Supplement 815-078, December 2014. (Revised January 2015.)
  • 2017
  • Working Paper

Business History, the Great Divergence and the Great Convergence

By: Geoffrey Jones
This working paper provides a business history perspective on debates about the Great Divergence, the rise of the income gap between the West and the Rest, and the more recent Great Convergence, which has seen a narrowing of that gap. The literature on the timing and... View Details
Keywords: Business History; Economics; History; Wealth and Poverty; Developing Countries and Economies; Economic Growth
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Jones, Geoffrey. "Business History, the Great Divergence and the Great Convergence." Harvard Business School Working Paper, No. 18-004, July 2017.
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

answers to secure donations. Blonde and Blue-eyed? Globalizing Beauty, c.1945-c.1980 Author:Geoffrey Jones Periodical:Economic History Review 61, no. 1 (February 2008) Abstract This article examines the... View Details
Keywords: Martha Lagace
  • 2016
  • Working Paper

Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

By: Geoffrey Jones and Andrew Spadafora
Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more... View Details
Keywords: Tourism; Latin America; Business History; Sustainable Strategy; Sustainability; Nonprofit; Entrepreneurs; Environment; Entrepreneurship; History; Environmental Sustainability; Tourism Industry; Costa Rica
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Jones, Geoffrey, and Andrew Spadafora. "Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica." Harvard Business School Working Paper, No. 16-136, June 2016.
  • 2005
  • Book

Multinationals and Global Capitalism: From the Nineteenth to the Twenty-First Century

By: Geoffrey Jones
This book provides an essential framework for understanding global business. It shows how entrepreneurs built a global economy in the nineteenth century by creating firms that pursued resources and markets across borders. It demonstrates how firms shifted strategies as... View Details
Keywords: Capitalism; Multinational Firms and Management; Globalization; History; Economy; Trade; Strategy
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Jones, Geoffrey. Multinationals and Global Capitalism: From the Nineteenth to the Twenty-First Century. Oxford: Oxford University Press, 2005.
  • 2022
  • Book

Leadership to Last: How Great Leaders Leave Legacies Behind

By: Geoffrey Jones and Tarun Khanna
Society tends to glorify the get-rich-quick entrepreneur who builds a company, takes it public and then (maybe) contributes to charity. In Leadership to Last, Geoffrey Jones and Tarun Khanna discuss the interviews they and other Harvard faculty have undertaken... View Details
Keywords: Innovation; Corruption; Gender; Innovation and Invention; Leadership; Philanthropy and Charitable Giving; Society; India; Pakistan; Bangladesh; Middle East; Africa; Latin America; Philippines
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Jones, Geoffrey, and Tarun Khanna. Leadership to Last: How Great Leaders Leave Legacies Behind. Gurgaon, India: Penguin Random House India, 2022.
  • July 2020 (Revised September 2021)
  • Case

Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil

By: Geoffrey Jones and Yazeed Al-Rashed
This case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 percent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire,... View Details
Keywords: Oil; Globalization; Energy Sources; History; Biography; Energy Industry; Turkey; Central Asia; Middle East
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Jones, Geoffrey, and Yazeed Al-Rashed. "Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil." Harvard Business School Case 321-003, July 2020. (Revised September 2021.)
  • 2018
  • Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones
This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details
Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America
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Jones, Geoffrey. "Sustainability and Green Business in Latin America During Globalization Waves." Harvard Business School Working Paper, No. 19-009, August 2018.
  • 2017
  • Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
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Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
  • 26 Mar 2013
  • First Look

First Look: March 26

research on the link between the personal disposition of an entrepreneurial firm's founder, the firm's strategic orientation, and its performance outcomes. Also, there is lack of cross-national research on entrepreneurial firms' strategic... View Details
Keywords: Sean Silverthorne
  • September 2022
  • Article

Drivers of Philanthropic Foundations in Emerging Markets: Family, Values and Spirituality

By: Valeria Giacomin and Geoffrey Jones
This article discusses the ethics and drivers of philanthropic foundations in emerging markets. A foundation organizes assets to invest in philanthropic initiatives. Previous scholarship has largely focused on developed countries, especially the United States, and has... View Details
Keywords: Philanthropy; Foundations; Spirituality; Philanthropy and Charitable Giving; Social Enterprise; Emerging Markets; Values and Beliefs; Africa; Asia; Latin America; Middle East
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Giacomin, Valeria, and Geoffrey Jones. "Drivers of Philanthropic Foundations in Emerging Markets: Family, Values and Spirituality." Journal of Business Ethics 180, no. 1 (September 2022): 263–282. (https://doi.org/10.1007/s10551-021-04875-4.)
  • 18 Oct 2017
  • Research & Ideas

How Economic Clusters Drive Globalization

change an industry that starts as extractive to producing externalities that foster development.” In the case of Costa Rica’s ecotourism industry, Giacomin reviews earlier analysis by HBS history Professor View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness
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